Gretchen Hyman

My role as Editorial Director included planning, overseeing, and executing content marketing strategies and integrated campaigns designed to inspire and educate full-funnel audiences and generate sales leads. This was accomplished through ongoing collaboration with internal departments and external partners to develop a steady output of high-quality content, co-branded initiatives, case studies, playbooks, reports,  ad copy, email drips, and social media programs — all with a unified goal of increasing audience engagement with the company's B2B and B2C product offerings.

As an early-stage member of InMobi’s AI Taskforce, my role also included educating and mentoring the marketing team on how to integrate generative AI into daily workflow to increase efficiency and enhance the process of crafting marketing and lead-gen campaign assets. In alliance with the PR team, I was also responsible for the vision and execution of owned, earned, and paid executive thought leadership and overseeing content quality for all business and consumer communication formats.

As the lead content strategist, I was responsible for driving key marketing initiatives to increase AppLovin’s brand awareness, explain and promote the company’s mobile technology solutions, and support existing and prospective business partners, including the acquisition of Twitter’s MoPub business to create a unified publisher platform for app developers.

In this role, I oversaw the production and execution of channel-specific, audience-focused content marketing materials, including long and short-form content and thought leadership used in marketing campaigns, website and resource center copy, blog posts, case studies, social media campaigns, email marketing, newsletters, and executive bylines, all based on competitive research and the company’s strategic messaging and product roadmap.

I was also in charge of management and mentorship on both the AppLovin and Adjust sides of the company and partnering with demand generation, social media team leads, and product teams to support and serve the customer stories and thought leadership perspectives that helped achieve AppLovin and Adjust marketing goals.

In this role, I was the content and editorial executive tasked with amplifying brand awareness, increasing lead generation, and expanding the company’s content footprint with owned, earned, and paid media. I was responsible for writing and editing copy that showcased and explained Amobee’s technology through blogs, guides, marketing collateral, infographics, newsletters, email campaigns, case studies, social media, and copywriting for sales enablement. I was the key point person for creating and maintaining corporate voice and style integrity for all departmental copy, overseeing the editorial calendar, style guide, proofreading, content editing, and coordinating marketing projects and campaigns with the art department, product marketers, and key stakeholders.

Marketing communications consultant and writer for a variety of ad tech and technology startups ranging from Oracle's NetSuite publication GrowWire to Amobee Inc., Immersion Corp., GumGum, VMA Media, and Wise Public Relations. Contract editorial work included content strategy, bylined articles, marketing and web copy, internal communications, blogs, and corporate collateral. Articles have appeared in publications such as AdWeek, The Drum, MediaPost, Martech Advisors, and MKTGInsights.

In this role, I was head of communications and branded content creation for a fast-paced cryptocurrency company building a decentralized token-based business model to revitalize consumer and retailer engagement.  An overview of responsibilities included all communications and brand messaging for the company, the strategy, planning, and writing of all content, including bylines, blogs, web copy, social media posts, and press and pitch materials to support the company's launch. I was also responsible for website copy and establishing a unique crypto/blockchain-forward marketplace brand position to differentiate from competitors and gain mainstream acceptance.

My core responsibilities included oversight of the marketing, messaging, lead generation, and press and publicity for this mobile location data startup, with a focus on differentiating from similar marketplace offerings and establishing share of voice in the highly competitive data solutions industry.

• This included developing and executing on an annual marketing plan, editorial calendar, and budget to support three significant product launches for UberMedia, including a go-to-market strategy for a new business division, a major acquisition, and significant company momentum.
• Establishing a unique industry position for UberMedia and its suite of technology products by revising corporate messaging, humanizing the business of mobile data, and promoting the company’s marketplace value.
• Owning all in-house marketing activities, including public relations oversight and all content marketing creation, sales collateral, editorial bylines, blogs, white papers, case studies. This included being a key driver of regular thought leadership contributions to relevant trade and business publications such as AdAge, AdWeek, TechCrunch, Entrepreneur, Fortune, and MediaPost.

As content director for the high-level vision and ground-level execution of editorial and messaging strategy, clients ranged from established technology companies and start-ups to traditional brick-and-mortar businesses.

• I served as the resident media specialist for crafting targeted editorial content from pitch to completion, averaging 60 bylines per quarter for trade and business publications such as Fast Company, TechCrunch, Ad Age, VentureBeat, Forbes, MediaPost, AdWeek, and many others.
• I developed quarterly content marketing and messaging programs to serve a range of client needs, from rebranding and product branding to overarching corporate messaging.
• I oversaw, managed, and mentored the  Blast Content Team, created cross-departmental process bibles from the ground-up, style and editorial guides, and maintained all client-facing editorial calendars. I also managed a freelance team and oversaw writer recruitment.

Executive in charge of the editorial vision and marketing strategy for iMedia Connection, an online publication and marketing resource for agencies, brands, and publishers.

• This included creating an industry-wide reputation as a publication at the forefront of marketing trends, perspectives, and social media innovation.
• Staffing and managing a talented, competitive team of editors, journalists, columnists, and freelancers.
• Overseeing content strategy and daily writing production, including pitch meetings, editing, graphics, in-house video production, social media campaign execution.
• Building the media property into a consistent revenue generator, contributing $9 million to the company bottom line over six years. ($1.5 million per year, 50% direct online contribution, 50% attributable dollars to iMedia events.)
• Meeting and exceeding 25% year-over-year traffic growth to the website.
• Hitting the highest page view numbers in the website’s history by creating editorially provocative, socially viral content.

Editor in charge of the launch and revenue growth of a highly competitive trade magazine and sister website catering to technology professionals, marketers, and webmasters.

• In this role, I helped build the Adnet Media brand into a formidable industry trade resource.
• Launched the media property portion of the website, a sister magazine, and newsletter.
• Created and maintained the integrity, style, and editorial congruity of both online/offline media outlets.
• Developed name-brand recognition in a space previously only dominated by a single competing publisher.
• Managed a staff of in-house writers/journalists, and a roster of columnists and freelancers.
• Wrote and edited daily breaking industry news and evergreen editorial content.

Regional lead for the editorial success and marketing of JupiterMedia’s Los Angeles-based technology news website and newsletter — part of Alan Meckler’s InternetNews.com family of websites. Duties included writing/editing a daily quota of breaking industry news, tracking and reporting on local tech businesses, developing a competitive brand presence in Los Angeles for InternetNews, increasing the site’s subscriber base and site traffic, and hosting monthly conferences for local professionals.