Gretchen Jones
Franklin
Summary
Dynamic marketing professional with a proven track record at Malteurop Malting Company, excelling in brand management and multi-channel campaigns. Expert in leveraging marketing automation tools like Marketo to drive lead generation and enhance customer engagement. Adept at collaborating with cross-functional teams to deliver impactful strategies that elevate brand visibility and market presence.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Specialist (B2B)
Malteurop Malting Company
Milwaukee
07.2019 - Current
- Company Overview: malteuropmaltingco.com
- Developed and executed annual marketing strategies to increase brand awareness and market penetration across target industries.
- Led a cross-functional team of external marketing designers and content creators to deliver content for digital platforms, sales tools, and industry websites.
- Ensured brand consistency and integrity across all touchpoints, providing guidance on messaging, design, and promotional content.
- Collaborated with the sales team to create customized marketing plans for regional territories, boosting localized outreach efforts.
- Spearheaded social media strategy and managed internal communications to enhance brand visibility and engage key audiences.
- Managed key event planning initiatives, including high-profile industry events such as the Craft Brewers Conference and Barley Days.
- Coordinated external media plans targeting the Craft Brewing community through partnerships with the Brewers Association, Brewbound, and Craft Beer Professionals.
- Led the development of new product release strategies and maintained inventory for promotional materials, samples, and swag.
- Directed website content and design updates, ensuring alignment with brand guidelines and optimizing user experience.
- Managed marketing partnerships with U.S., Mexican, and Canadian distributors to expand market reach and support cross-border campaigns.
- Contributed to global marketing initiatives in the craft brewing industry, including content creation for international partners like Castle Malting.
- Completed WBA Executive Overview of the Brewing Process Course (Nov-Dec 2021).
- Volunteer marketing support for the local Pink Boots Chapter.
- Malteuropmaltingco.com
Marketing Strategist
Keller-Heartt Oil
Oak Creek
09.2018 - 07.2019
- Developed targeted email and nurture campaigns using Marketo, generating qualified leads and strengthening brand recognition.
- Created strategic marketing plans and co-op campaigns in collaboration with Shell Global to drive customer engagement.
- Managed eCommerce content, optimizing product pages and ensuring consistent messaging across digital platforms.
- Worked with the Sales team to design lead generation campaigns tailored to specific customer segments.
- Managed CRM system (SugarCRM) and integrated it with email marketing campaigns to improve customer relationship management.
- Attended trade shows and industry events to generate new leads and deepen industry knowledge.
Marketing Manager
Volatile Free, Inc. (VFI)
Brookfield
04.2014 - 09.2018
- Led the development and launch of the VFI Portal, an internal website that streamlined document access and improved team collaboration.
- Oversaw the creation and maintenance of the VFI website, including SEO optimization, blog content, and product updates.
- Developed new branding for VFI, including label packaging, sales collateral, trade show displays, and digital content.
- Collaborated closely with the sales team to create and execute sales-driven marketing campaigns.
- Managed digital advertising efforts across Google Ads, social media platforms, and YouTube.
- Produced engaging 'how-to' video content for YouTube to increase brand awareness and customer engagement.
- Supervised the sample department, ensuring timely distribution of roofing samples to new and existing customers.
- Managed all aspects of sales meetings and trade show coordination to support company initiatives and drive leads.
Education
Bachelor of Business Administration - Marketing
University of Wisconsin-Milwaukee
Milwaukee, WI12-2007
Skills
- Brand Management & Development
- Marketing Analytics & Reporting
- Multi-Channel Campaigns
- Content Strategy & Website Management
- Lead Generation & CRM Integration
- Budget Management & ROI Tracking
- Event Planning & Coordination
- Marketing Automation
- Product Launch Strategy
- Marketo
- HubSpot
- SugarCRM
- Salesforce
- WordPress
- Squarespace
- Google Analytics
- Social Media Insights
- Canva
- Adobe Creative Suite
- Photoshop
- Illustrator
- Microsoft Office Suite
- Excel
- Word
- PowerPoint
Certification
- WBA Executive Overview of the Brewing Process, 11/01/21 - 12/31/21
- Marketo Core Concepts 1 & 2, Completed
Hobbies and Interests
Passionate about craft beer distilling community-driven marketing initiatives.
Volunteer Experience
Pink Boots Society, Volunteer Marketing Support
Relocation
Open to relocation or remote work opportunities.
Timeline
Marketing Specialist (B2B)
Malteurop Malting Company
07.2019 - Current
Marketing Strategist
Keller-Heartt Oil
09.2018 - 07.2019
Marketing Manager
Volatile Free, Inc. (VFI)
04.2014 - 09.2018
Bachelor of Business Administration - Marketing
University of Wisconsin-Milwaukee
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