Gretchen Pellaton
Ossining,NY
Summary
Dynamic photographer with extensive experience, excelling in visual storytelling and client relationship growth. Proven track record in leading teams, optimizing workflows, and delivering high-quality images. Skilled in Adobe Photoshop and Lightroom, I create memorable family experiences while fostering lasting connections with clients.
Overview
17
17
years of professional experience
Work History
Newborn & Family Photographer
Keep It Captured
02.2024 - Current
- Capture posed maternity, newborn and family portraits in a professional studio setting
- Create high-quality images keeping with brand specifications
- Edit and retouch images using Adobe Lightroom & Photoshop
- Create cinematic slideshow to share sessions with family
- Provide clients with luxurious in studio experience
Photographer & Assistant Photographer
Glyph
04.2023 - Current
- Represent the business at marketing events and wedding fairs to network, promote services, and attract new clients
- Shoot lifestyle family sessions in park and on location
- Assist in product photography, weddings & event photography
Freelance Photographer
Self-employeed
08.2008 - Current
- Collaborate with families to create personalized photo sessions to create enduring images, "perfect" poses, and candid shots full of fun, silliness and love.
- Ensuring a comfortable and fun atmosphere for everyone
- Building ongoing relationships — I love seeing kids grow and families bloom!
Assistant Area Manager
Bella Baby
01.2022 - 08.2024
- Collaborate and assist the New York Area Manager in coordinating projects, ensuring smooth operations, and achieving regional goals.
- Reestablished hospital teams that had delayed openings after Covid
- Designed and implemented a boutique family session program featuring on-location shoots and premium luxury print packages
Lead Photographer Westchester Team
Bella Baby
04.2019 - 08.2024
- Supervised a team of 14 photographers across four hospital locations, ensuring consistent quality and operational efficiency
- Conducted training for new photographers and developed advanced training programs to ensure ongoing team success and skill development
- Primary liaison between hospitals and Bella Baby office
- Monitored team performance metrics to identify growth opportunities, increase revenue, and provide strategic guidance to photographers
- Developed and managed schedules and incentives
- Created bereavement photography program and protocols in coordination with hospital staff
- Recreate workflows for Covid and post-Covid protocols
- Ensured the proper maintenance, organization, and functionality of photography and periferal equipment to support fast-paced, high-quality performance.
Photographer
Bella Baby
08.2017 - 08.2024
- Shoot hybrid studio-lifestyle photographs of newborns and families in hospital
- Edit and retouch in compressed timeframe
- Make connections with parents
- Sell photos from current sessions in both digital and print forms
- Sell future photography experiences to families
- Coordinate with hospital and families to shoot babies and families upon NICU discharge
- Work in compliance with HIPPA and hospital safety standards
Education
Bachelor of Arts -
The New School
New York, NYMaster of Arts - Screenwriting & Film
Columbia University
New York, NYSkills
- Indoor & Outdoor Photography
- Visual Storytelling
- Image editing
- Adobe Photoshop
- Adobe Lightroom
- Topaz Suite
- Google Suite
- Studio lighting
- Newborn handling & posing
- Toddler whispering
- Client relationship management
- Photography Sales Expertise
- Team leadership
- Training and development
- Workflow optimization
- Equipment maintenance
- Video Editing Proficiency
- Final Cut Pro
- Writing
- Creative marketing
- Event Management
- Self Defense
- Black Belt in Goju-Ryu Karate
Timeline
Newborn & Family Photographer
Keep It Captured
02.2024 - Current
Photographer & Assistant Photographer
Glyph
04.2023 - Current
Assistant Area Manager
Bella Baby
01.2022 - 08.2024
Lead Photographer Westchester Team
Bella Baby
04.2019 - 08.2024
Photographer
Bella Baby
08.2017 - 08.2024
Freelance Photographer
Self-employeed
08.2008 - Current
Bachelor of Arts -
The New School
Master of Arts - Screenwriting & Film
Columbia University
Similar Profiles
Alex RodriguezAlex Rodriguez
Photographer at Captured By A5Photographer at Captured By A5
MONICA SUMPTERMONICA SUMPTER
Owner/Operator at She Captured You, LLCOwner/Operator at She Captured You, LLC
Keanu KellyKeanu Kelly
Sales Representative at Captured ConnectionSales Representative at Captured Connection