Gretchen Peters
New York,,NY
Summary
Hardworking Marketing Specialist with demonstrated knowledge of digital media, copywriting and project management. Brings 3 years of marketing experience along with decisive and hardworking approach. Detail-oriented and able to learn new concepts quickly.
Overview
4
4
years of professional experience
Work History
Digital Media Assistant
New York Jets
Florham Park , NJ
2022.08 - Current
- Project managed the entire redesign of the Jets Official App
- Post content to newyorkjets.com through proprietary content management system including articles, videos and photo galleries
- Support all celebrity and influencer content creation efforts on gamedays
- Handle trafficking of digital assets for partnerships including ad banners, channel sponsorships, and any other associated reporting
- Manage live streams across website and social channels
- Develop landing pages to support sponsor, tickets and marketing programs
- Support content development for Jets social media outlets
- Assist in ad buying to amplify content and support for team sales priorities
- Compile analytics and build recaps for all Jets digital platforms
Digital Media Intern
University of Colorado Athletics
Boulder , CO
2021.10 - 2022.05
- Created digital content across various Division I CU Buffs sports accounts (@cubuffsfootball, @cubuffsmbb, @cubuffswlax, @cubuffsskiing)
- Assisted with content creation (photo, video, graphic design), social media management and digital content strategy
Social Media Coordinator
University of Colorado ACHA D1 Men's Hockey
Boulder , CO
2021.08 - 2022.05
- Developed and arranged all content for Facebook, Instagram, TikTok and Twitter
- Scheduled and published social media posts for all live events
- Managed and organized all social media content calendars
Lead Camp Counselor
VoluntarItaly
Milan , Italy
2019.06 - 2019.08
- Upheld normal camp counselor duties while speaking in Italian
- Organized and taught camp activities in Italian
- Assisted Italian professor with teaching English to children ages 8-14 years old, five days a week
Education
Bachelor of Science - Strategic Communications, Public Relations
University of Colorado Boulder
Boulder, CO05.2022
Skills
- Project Management
- Channel Marketing
- Campaign Implementation
- Target Audience Analysis
- Search Engine Optimization
- Content Marketing
- Content Management
- Marketing Strategies
- Digital Media
- Public and Media Relations
- Copywriting Abilities
- Strategic Planning
Timeline
Digital Media Assistant
New York Jets
2022.08 - Current
Digital Media Intern
University of Colorado Athletics
2021.10 - 2022.05
Social Media Coordinator
University of Colorado ACHA D1 Men's Hockey
2021.08 - 2022.05
Lead Camp Counselor
VoluntarItaly
2019.06 - 2019.08
Bachelor of Science - Strategic Communications, Public Relations
University of Colorado Boulder
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