Gretchen Tran
Las Vegas,NV
Summary
Results-driven content strategist and account manager with expertise in social media management, client relations, and digital campaign execution. Proven success building engaged audiences, developing brand partnerships, and executing content strategies that deliver measurable growth. Adept at balancing creative direction with data-driven performance across TikTok, Instagram, and emerging digital platforms.
Overview
6
6
years of professional experience
Work History
Social Media Manager
Creator @ziggyandnumi
01.2022 - Current
- Built and manage a multi-platform digital presence (7K+ TikTok, 4K+ Instagram, 1.6K+ Facebook) achieving a 22.3% engagement rate and 445K+ reach
- Partnered with brands including Native Pet, Dog is Human, Nomadic Frenchies, and Dole to deliver influencer campaigns and UGC collaborations
- Lead end-to-end creative production from concept to final delivery, ensuring cohesive brand identity and audience engagement
- Analyze performance metrics to refine posting cadence, boost visibility, and sustain organic growth
Account Executive
Creators Inc
04.2022 - 04.2025
- Curated content calendars and social copy for 8+ client accounts, optimizing for engagement and performance
- Pitched and produced TikTok content strategies aligned with audience behavior and growth objectives
- Collaborated with internal teams and clients to execute cohesive brand campaigns
- Monitored analytics to inform future creative direction and enhance content effectiveness
Account Manager / Team Lead
Gold Group
01.2020 - 04.2022
- Led and mentored a 5-person team, overseeing training, content quality, and client deliverables
- Managed client relationships and aligned marketing strategies with key business goals
- Developed and optimized content calendars to maintain consistent campaign performance
- Streamlined communication across marketing and sales to improve execution and delivery
Education
Bachelor of Arts - Psychology
San Jose State University
12.2021
Skills
- Social Media & Content: TikTok and Instagram marketing, UGC Production, Copywriting, Brand Voice Development
- Strategy & Analytics: Campaign Management, Audience Insights, Performance Reporting, Trend Research, SEO Optimization
- Client & Creative: Influencer Partnerships, Client Communication, Creative Direction
- Tools: Canva, Google Analytics, Notion
Timeline
Account Executive
Creators Inc
04.2022 - 04.2025
Social Media Manager
Creator @ziggyandnumi
01.2022 - Current
Account Manager / Team Lead
Gold Group
01.2020 - 04.2022
Bachelor of Arts - Psychology
San Jose State University