Amazon RedShift
Gretta Digbeu
Strategy & Analytics Manager
Washington,DC
Summary
A passionate, senior analytics consultant and strategic leader with over 5 years of experience in data-driven storytelling, decision-making, and driving innovative initiatives from design to development to delivery. Trusted professional with expertise leading ideas from implementation to impact in line with business goals, mission, vision and values to both spur business transformation and social change.
Overview
6
6
years of professional experience
3
3
Languages
6
6
Certificates
Work History
Analytics & Media Manager
Amazon
Washington, DC
09.2022 - Current
- Managed complex advertiser problem-sets and translated them into unique advertising opportunities by formulating research questions, evaluating marketing campaign performance, and analyzing trends in consumer behavior
- Partnered with sales executives to analyze advertiser needs and data to deliver insights and steer $5 million in media investments, strategies and solutions
- Mentored MSBA students through an advanced analytics capstone project to explore and solve for industry marketing challenges
Digital Strategy Manager
Accenture
Washington, DC
01.2021 - 07.2022
- Developed data vision and strategy at major Telecommunications firm by documenting, assessing, and analyzing data management and consumption patterns
- Hosted over 50 interviews and working sessions, designing data architecture and metadata artifacts, and a crafting roadmap for high value and low effort efficiency gains
- Defined a path for data-based measurement of policy changes affecting over 10 million online marketplace customers, developing, prioritizing, and gathering requirements for data instrumentation
- Designed data modeling improvements in collaboration with product managers, data scientists, and engineers
- Facilitated training for entry-level apprentices and mentored data science consultants through a career counseling program
Analytics Consultant
Accenture
Washington, DC
10.2019 - 12.2020
- Managed data profiling and exploratory data analysis to surface actionable insights informing the vision for a pandemic prevention institute
- Advised C-suite executives on strategic value, technical viability, competitive positioning, and acquisition potential of digital solutions for 100MM flagship initiative
- Produced data-backed recommendations for high-impact foreign policy decisions through end-to-end oversight – design, implementation, analysis – of over 200 A/B test surveys reaching 55,000+ respondents in 15+ countries
- Co-authored a statistical package to automate data analysis, reducing code length by 75% and increasing insight delivery speed by 30%
- Architected metadata to unlock historical and cross-sectional analysis of 18M+ social marketing survey responses spanning 37 countries, 220,000+ respondents, and 500+ instruments
- Doubled the user base of an analytics platform over a 6-month period
- Led 60+ hours of user-centered training on data products and applications, anticipating performance gaps, coordinating user acceptance testing, mapping end-user priorities to engineering sprints, and building metrics to drive consistent reporting
- Trained teammates in data wrangling, analysis, visualization, and writing to raise the quality of research reporting
Data Analyst
DevTech Systems
Arlington, VA
09.2018 - 08.2019
- Supported OECD and Congressional reporting by consolidating and standardizing U.S. foreign assistance data, building dashboards to showcase trends to non-technical stakeholders
- Enhanced data acquisition by increasing the administration of data calls and surveys with sister agencies
- Promoted Tableau uptake across the company through a weekly data visualization learning series
Associate Program Manager
TechnoServe
Washington, DC
10.2017 - 09.2018
- Improved procurement, recruitment, and reporting processes for a $30 million program by devising and deploying collaborative solutions to operational inefficiencies and pain points
- Collaborated with financial analysts and controllers to establish and maintain compliant financial systems
- Produced high-quality communication materials resulting in higher donor retention
Education
Master of Science - Development Studies
London School of Economics & Political Science
London 09.2015 - 2017.05
Bachelor of Arts - Spanish, Economics
Georgetown University
08.2009 - 2014.05
Skills
Data Analytics
Software
Amazon Sagemaker
Big Query
R Studio
Jupyter Notebook
Tableau
Affiliations
Capital Speakers Club of Washington D.C
Georgetown University Alumni Association
Certification
Marketing Analytics | UVA
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Analytics | UVA
04-2023
Analytics & Media Manager
Amazon
09.2022 - Current
Introduction to SQL Server | Datacamp
06-2022
The Complete SQL Bootcamp | Udemy
09-2021
Machine Learning A-Z | Udemy
05-2021
Digital Strategy Manager
Accenture
01.2021 - 07.2022
Data Scientist with Python | Datacamp
11-2020
Analytics Consultant
Accenture
10.2019 - 12.2020
Data Science Professional | HarvardX
06-2019
Data Analyst
DevTech Systems
09.2018 - 08.2019
Associate Program Manager
TechnoServe
10.2017 - 09.2018
Master of Science - Development Studies
London School of Economics & Political Science
09.2015 - 2017.05
Bachelor of Arts - Spanish, Economics
Georgetown University
08.2009 - 2014.05
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