Highlevel
Marketing Operations Manager
Behavior Health & Wellness Center
11.2022 - Current
- Streamlined marketing processes for improved efficiency and cost savings resulting in a 50% reduction in overall ad expenditures.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Mentored junior team members, fostering professional development and enhancing overall team performance.
- Managed budget allocations totally more than $10,000 per month across multiple channels.
- Deployed a Marketing Automation and CRM platform to enhance the management of customer data, workflows, and targeting capabilities.
- Oversaw the integration of third-party tools and APIs into the marketing automation platform, expanding its capabilities.
- Implemented an Electronic Health Records system while ensuring HIPAA and regulatory compliance.
