Griffin Leibell

• Served as the Event Lead for all New Jersey activations, overseeing the planning, coordination, and execution of local events to ensure smooth operations, maximize brand visibility, and drive customer engagement with Cirkul products.
• Collaborated closely with cross-functional teams including sales, operations, finance departments to ensure seamless execution of all field marketing efforts.
• Managed budgets for event resources, negotiating with event directors to secure cost-effective deals on sponsorships
• Measured success of field marketing initiatives using data-driven analyses, refining tactics based on key performance indicators.
• Negotiated venue contracts, achieving cost savings while maintaining high standards of quality and service.

• Oversaw the entire recruitment life cycle, encompassing sourcing, recruiting, interviewing, and placing top-tier IT and Digital Marketing talent for both contract and permanent roles with Mondo clients
• Developed and maintained relationships with hiring managers to understand their needs, preferences, and expectations
• Utilized resources effectively to cultivate effective engagement and communication with a diverse audience of talent professionals and industry influencers
• Thrived in a fast-paced and dynamic environment, executing tasks with a heightened sense of urgency
• Participated in daily meetings designed to enhance collaboration and communication among cross-functional teams

Marketing Associate Responsibilities:

• Executed comprehensive field marketing initiatives to promote brand awareness and drive engagement to our statistics software.
• Coordinated and managed on-site conferences to maximize brand visibility and customer interaction.
• Developed and implemented targeted marketing campaigns tailored to regional demographics, resulting in increased lead generation and sales opportunities.
• Drafted email campaigns and conducted detailed metric analysis for progress tracking.
• Created targeted content using Canva for upcoming conferences, webinars, and educational content.
• Managed a content calendar in Buffer for social media campaigns on Facebook, Instagram, LinkedIn, and Twitter.
• Tracked and analyzed web analytics, recommending strategy adjustments as needed.

Front-End Sales Development Responsibilities:

• Leveraged HubSpot CRM for daily personalized communication through emails and phone calls.
• Generated leads from attending conferences, website, and referrals.
• Executed a structured follow-up cadence to nurture leads.
• Scheduled software demonstrations and completed sales, transitioning smoothly to the next sales process stage.

Administrative Responsibilities:

• Coordinated logistics for conferences, ensuring seamless execution of event details.
• Managed end-to-end conference booking process, securing venues/booth and collaborated with vendors to arrange accommodation and audiovisual equipment.
• Oversaw budget allocation for conference expenses, optimizing cost-effectiveness.
• Conducted post-conference evaluations to assess success and identify areas for improvement.

• Responsible for managing vendor relationships
• Negotiated pricing and sent out purchase orders with our vendors
• Maintaining customer loyalty through constant mockup designs
• Assisted cross-functional team that was responsible for packing/quality personale, shipping/returns, and scheduling procedures
• Engaged in strategic thinking to optimize operational efficiency