Results-driven Marketing Director with 16 years experience in Digital Marketing. Proven success in revenue growth, market expansion, and brand visibility. Expert in digital marketing, brand development, and market research for technology companies with proven leadership and team building abilities.
Hi, I’m
Grishma Trivedi
Ann Arbor,MI
Summary
Overview
19
years of professional experience
1
Certification
Work History
SofturaFarmington Hills, Michigan
Director Marketing
02.2021 - Current
Job overview
- Lead a team of seven Marketing Specialists to drive 360 Marketing Campaigns for increased brand awareness and sales growth.
- Lead Generation through SEO, SEM, Targeted Email Campaigns, PPC campaigns, SMM (LinkedIn, FB, Instagram etc. - resulted in 10x increase in followers)
- Partner/Reseller Channel Development and Co-marketing
- Collaboration across teams - Leadership Team and Practice Heads for Campaign Strategy and Planning, Sales team to ensure that leads move 3x faster through the sales funnel, Technology SMEs for quality content, UI/UX teams for engaging marketing collateral creation
- Lead Management and Scoring to get 2x more qualified leads, CRM Customization and Management, Database Management
- Research and usage of AI tools for campaign optimization
- Developed strategies for website optimization that increased organic search engine rankings by 40%.
- Industry Research and Trend Analysis Campaign Monitoring, Analysis, ROI Tracking (all channels) Website Traffic Analysis and Optimization Strategies
Silicus TechnologiesHouston, Texas
Marketing Specialist
10.2014 - 03.2017
Job overview
- Led Campaign Creation and Management for Industry-focused SaaS Marketing
- Corporate Website Redesigning and Content Strategy and Optimization
- Organic SEO and SEM that 2x site DA and inbound Lead Generation
- Content Creation and Management: eBooks, Targeted Emails, Webinars Google Analytics, Google Ads Management, A/B Landing Page Testing Sales Support: Custom Client Presentations, Lead Nurturing (Salesforce)
Cybage SoftwarePune, India
Marketing Manager
08.2008 - 09.2014
Job overview
- Led Business Development team for vertical-focused marketing for Travel and Hospitality, Retail, Healthcare and Lifesciences, Enterprise Mobility and Security to get 30% more qualified leads
- Team Mentoring, Lead Generation KPI Conceptualization and Tracking Event Management, Quarterly Marketing Plans, Performance Reports Content Management: Website content, RFP Responses, Collaterals
Elitecore Technologies Ltd.Ahmedabad, India
Senior Marketing Executive
05.2006 - 07.2008
Job overview
- Product Marketing Lead for Cyberoam Unified Threat Management (Internet Security) product range: Marketing/PR Campaigns, Analyst Relations, Event Participation/Management, Channel and Partner Program Management New Product and Version Release Management
C-Sam Solutions Pvt. Ltd.Vadodara, India
Business Development Executive
05.2005 - 05.2006
Job overview
- Business Analysis and Marketing for mobile wallet (payment solutions) Authored product requirement documents and functional specifications, Use cases, UAT, Sequence/UI diagrams Marketing Content Management and Sales Support
Education
MIT Sloan School of Management
Digital Marketing Analytics
09.2020
University Overview
Gujarat University
Master's in Business Administration
07.2005
University Overview
DDIT
Bachelor of Engineering, I.T.
05.2003
University Overview
Skills
- Market Research and Analysis
- Partnership Development and Marketing
- Data Analytics
- Public and Media Relations
- Marketing Campaign Management
- Go-To-Market Strategy Development
- Industry Trends and Forecasting
- Content Creation & Management
- Analyst and Public Relations
- Corporate Communications
- Business Development
- Sales Support
- Partner Marketing
- Social Media Management
- Mktg Budget and ROI Management
- 360 Marketing Campaign Mgmt
- Marketing Chat Bots
Tools and Technologies: ZoomInfo, Zoho, Salesforce, Dynamics CRM, M365, Google Ads, Bing Ads, LinkedIn Sales Navigator, AdRoll, Zapier, ChatGPT, Copyai, Competitorsapp, Google Analytics, MS Office
Certification
- Digital Marketing Analytics (MIT Sloan School of Management)
- Salesforce Administrator (Credential ID: 19297631)
- Digital Marketing (Coursera)
- Operations Management (Coursera)
- Advanced Google Analytics Certified
- Google Ads Certified
- Twitter Certification (Udemy)
Availability
Availability
Open for Relocation
References
References
References on Request
Timeline
Director Marketing
Softura
02.2021 - Current
Marketing Specialist
Silicus Technologies
10.2014 - 03.2017
Marketing Manager
Cybage Software
08.2008 - 09.2014
Senior Marketing Executive
Elitecore Technologies Ltd.
05.2006 - 07.2008
Business Development Executive
C-Sam Solutions Pvt. Ltd.
05.2005 - 05.2006
MIT Sloan School of Management
Digital Marketing Analytics
Gujarat University
Master's in Business Administration
DDIT
Bachelor of Engineering, I.T.
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