Guadalupe Gonzalez
Salina
Summary
First-generation Latina, passionate about marketing, content creation, and helping others through authentic storytelling and community-focused strategies. Dedicated to growing brands, connecting with people, and making a lasting impact.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Student Worker
Kansas State University Salina
Salina
06.2023 - Current
- Company Overview: Marketing and Communications Department.
- Manage content creation and scheduling for university social media channels.
- Promote events, and implement marketing strategies to increase attendance.
- Capture and edit media during campus events to showcase highlights online.
Social Media Marketing Intern
Be Wealth
Salina
08.2024 - 12.2025
- Developed and executed multi-platform social media campaigns to boost brand visibility and engagement
- Used FMG and Loomly for scheduling, monitoring, and analytics
- Crafted audience-focused content to enhance engagement and client satisfaction
- Supported client events with promotional strategies, live content, and on-site presence
Education
Bachelor of Science - Marketing
Kansas State University
Salina, KS05.2026
Associate of Applied Science - Business And Technology
Kansas State University
Salina, KS05-2026
High School -
Salina South High School
Salina, KS05.2022
Skills
- Social media platforms: TikTok, Facebook, Instagram
- Graphic design tools: Canva, Adobe Suite
- Video editing software: CapCut, Adobe Premier
- Productivity suite: Microsoft 365
- Digital marketing tools: Meta Ads, Brandwatch, Loomly
- Collaboration and teamwork
Skills Interests
TikTok, Facebook, Instagram, Canva, CapCut, Adobe Suite, Microsoft 365, FMG, Loomly, Meta Ads, Brandwatch, Teamwork, English, Fluent, Spanish, Fluent, Social Media Content Creation, Health & Fitness
Leadership Experience
Diversity Affairs Director, Student Governing Association | Salina, KS | 03/01/22 - 04/01/24
- Led campus-wide diversity initiatives and collaborated with student organizations on awareness campaigns
- Member, Diversity Committee, Participated in policy discussions and planning of events focused on minority representation
Languages
Spanish
Native/ Bilingual
English
Native/ Bilingual
Certification
HubSpot Academy
- Digital Marketing Certified
- Valid: May 14, 2025- June 13, 2026
Timeline
Social Media Marketing Intern
Be Wealth
08.2024 - 12.2025
Student Worker
Kansas State University Salina
06.2023 - Current
Bachelor of Science - Marketing
Kansas State University
Associate of Applied Science - Business And Technology
Kansas State University
High School -
Salina South High School
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