Overview
Work History
Education
Skills
projects
Timeline
Generic

GUANGFENG ZHANG

New York

Overview

5
5
years of professional experience

Work History

Business Operations Intern

Tencent
06.2023 - 08.2023
  • In-depth game operation including user retention, interaction, reward mechanisms, AI outreach, data analysis, traffic operation, milestone control, user experience, and brand enhancement across nine dimensions; developed monetization strategies, attaining 17% growth in GMV
  • Upgraded brand and marketing strategy to enhance immersion, interactivity, and emotional connections with game IP; resulting in 586% growth in PV and 440% growth in UV
  • Led in-game product campaign through collaboration with diverse cross-functional teams including sales, production, and ads teams; scripted and directed five thematic videos; achieved 35% rise in user traffic

International Operations Intern

ByteDance
04.2022 - 08.2022
  • Analyzed 100+ TikTok and YouTube creators within the educational verticals for industry trends and audience insights to support the product team with scalable creative output and sustainable communication solutions
  • Developed livestream campaigns with event planning, creator probing, and livestream operations; circulated over 2 million viewers
  • Collaborated with local businesses to develop marketing strategies, including proposal write-ups， communication between creative suppliers and brands
  • Conducted SWOT analysis to fund organizations, school districts, and relevant government departments for product development

Business Analyst Intern

Cnfuel Capital
05.2021 - 08.2021
  • Retail Project: Developed feasibility analysis report by evaluating 20+ coconut drink brands and audience insights on social media platforms, building competency matrix to cross-compare 10+ catering companies, and surveying 7 competitors' stores as well as their consumers
  • E-commerce Project: Organized GMV data of 30+ beauty and fashion brand shops and their published social platform's contents（Douyin, Taobao, Alibaba) to support cross-functional teams in solidifying marketing strategy for their E-shops
  • Entertainment Park Project: Composed reports for Universal Studios Beijing, including revenue breakdown, user profiles, marketing strategies, and business segments

Artist Agency Intern

Youhug Media Co., Ltd
12.2018 - 07.2019
  • Assisted with artists' deal negotiation to find matches for advertisements and brand ambassadors by analyzing and sorting out potential roles, scripts, etc
  • Coordinate talent events including magazine shooting, vlog shooting, vlog planning, and photo shooting, archiving 30000+ boost in followers


Education

Bachelor of Arts - Film

California College of The Arts
San Francisco, CA
12.2021

Master - Management and Systems

New York University
New York, NY
05.2024

Skills

  • Languages: Mandarin, English
  • Microsoft Office(Word, Excel), Adobe Suite(Premiere, Photoshop)
  • Video Production
  • Creative Strategy
  • Business Development
  • Data-driven Decision Making

projects

Digital Marketing Director, Stanford China Innovation Forum   | Palo Alto, 2020

  • Established and operated multiple digital platforms; increased follower count by 300% and viewership to 13,000 views within the first week of launch
  • Analyzed social insights, performance data, and TikTok reports improving marketing strategy
  • Developed partnerships with over 10 official social media accounts (Himalaya, TikTok, Sohu Technology,
    Weibo, China Daily, Kuaishou, etc) with promotional posts reaching over 150,000 views


 Associate Director, Spring Festival Gala of Stanford University  | Palo Alto, 2019 

  • Recruited 24 live performance programs and circulated over 2,000 attendees; responsible for a complete
    cycle of promotional video production, including screenplay composition, cinematography, music executive
    production, scene selection, and post-production editing
  • Obtained 250,000 views on social media and 240,000 live broadcasts of the party's Weibo within one week

      

Creative Director, Decode Innovation  | Palo Alto, 2019-2021

  • Led an operation team for social content creation, including initial planning, idea generation, marketing
    material creation, campaign management; promoted program both online and offline that over 1,500 attendees
  • Secured a total of $20,000 in sponsorships from various companies

Timeline

Business Operations Intern

Tencent
06.2023 - 08.2023

International Operations Intern

ByteDance
04.2022 - 08.2022

Business Analyst Intern

Cnfuel Capital
05.2021 - 08.2021

Artist Agency Intern

Youhug Media Co., Ltd
12.2018 - 07.2019

Bachelor of Arts - Film

California College of The Arts

Master - Management and Systems

New York University

Similar Profiles

CREATE PROFILE
GUANGFENG ZHANG