GUILENE BENJAMIN
Fort Lauderdale,FL
Summary
Driven Market Manager bringing proven success in revenue sales. Prospects new leads effectively with multi-channel approach. Stays current on market demands and trends to leverage strengths, surpass quotas and capture substantial business for long-term company success.
Overview
17
17
years of professional experience
Work History
Market Manager
Hopper
Fort Lauderdale, United States
03.2021 - Current
- Identified, approached and negotiated partnership agreements in key markets
- Progressively expanded the portfolio of properties in Mexico & Caribbean to over 400 hotels within two years
- Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs
- Marketed Hopper to targeted audience at trade shows and events
Senior Partner Operations Manager
Expedia Group
Miami, FL
06.2018 - 05.2020
- Managed the entire sales process for large enterprise partners, including lead qualification, proposal presentations, negotiations, contract finalization, and deal closures growing portfolio by 150% including accounts in USA, Caribbean, APAC and EMEA
- Contributed to ambitious sales goals by managing largest segment of Expedia's Local Expert business, bringing in over $30 million in GBV in 2019
- Managed forecasting, goal setting and performance reporting, growing sales through successful management of existing accounts and acquisition of new ones
- Establish best practices and protocols ensuring accurate and up-to-date information, and provide training to team members to adhere to these standards.
- Collaborated with partners to evaluate costs against expected market price points and set structures to achieve profit targets
- Represent the company at industry events and conferences to build brand awareness and cultivate new partnership opportunities.
Partner Operations Manager
Expedia Group
Miami, FL
12.2015 - 05.2018
- Directed strategic support for senior leadership, providing detailed analysis for new business opportunities
- Developed and maintained strategic partnerships with current accounts exceeding sales goals by 50% for two consecutive years
- Supervised and trained calling program team members to provide exceptional customer service and maximize sales
- Attended conferences and trade shows to position company and drive new business
Market Associate
Expedia Group
Miami, FL
09.2014 - 11.2015
- Built portfolio of local hotels from 140 to over 300 hotels by introducing prospective partners to Expedia’s marketplace
- Developed and sustain strong partner relationships by providing relevant data insights and high-quality consulting services
- Secure seasonal deals and promotions to support brands’ merchandising and marketing efforts
- Ensured that partner hotels’ products (content, rates and availability) were consistently optimized on Expedia's site to maximize conversion
- Improved inventory deficit from -24% to +5% and rate deficit from -15% to +20% by managing and evaluated inventory and rates
Market Manager
Best Day Travel
Fort Lauderdale, FL
12.2010 - 12.2013
- Developed expansion into Orlando, Miami & Fort Lauderdale markets for Mexico's largest OTA by negotiation of hotel agreements
- Procured and managed inventory, content, and rates for Orlando, Miami and Fort Lauderdale, growing portfolio from 25 to 400+ hotels
- Negotiated and secured exclusive market deals from partners
- Trained and educated partners on use of Best Day Travel 's system
- Maintained room night production YOY growth average of 300% during three year tenure
Associate Destination Manager
Certified Vacations Group
Fort Lauderdale, FL
10.2007 - 04.2009
- Negotiated, managed, and implemented contracts for 400+ hotels across the Caribbean
- Secure additional lodging rates and availability information over high demand and compression periods to satisfy customers’ needs
- Served as product representative at trade shows and other events
Education
Certification - Hospitality And Tourism Management
Florida Atlantic University
Boca Raton, FL04.2020
Business Administration
Broward College
Fort Lauderdale, FLSkills
- Business development and relationship building
- Contract negotiation
- Revenue generation
- Cross-selling opportunities
- MS Office and Google Office Proficiency
- Proficiency in Salesforce, Tableau, Confluence
- Fluent in English and Spanish
Timeline
Market Manager
Hopper
03.2021 - Current
Senior Partner Operations Manager
Expedia Group
06.2018 - 05.2020
Partner Operations Manager
Expedia Group
12.2015 - 05.2018
Market Associate
Expedia Group
09.2014 - 11.2015
Market Manager
Best Day Travel
12.2010 - 12.2013
Associate Destination Manager
Certified Vacations Group
10.2007 - 04.2009
Certification - Hospitality And Tourism Management
Florida Atlantic University
Business Administration
Broward College
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