Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Guillermo Becerra

El Paso,TX

Summary

Creative Director and Designer with over 28 years of experience working in the Environmental and Experiential Design field. Highly adept at various 2d and 3d design software as well as traditional artistic skills. Outstanding time management, organizational and communication skills. Excelled at working, collaborating and nurturing relationships with artists, vendors, contractors and other internal partners to create positive rapport on every project.

Fluent in Spanish.

You can visit my on-line portfolio at

guillermobecerradesign.com

Overview

26
26
years of professional experience

Work History

Senior Design Director

Six Flags Entertainment Corp
Arlington, TX
01.2014 - 04.2023

Over a nearly ten year period as the Senior Design Director, responsible for design and project management for multiple theme park rides and attractions. Supervised several projects simultaneously while maintaining the corporate brand and intellectual property across the twenty-six parks in the Six Flags system. Excelled at consistently exceeding design expectations.

  • Responsibilities included initial design development, creating production drawings, color selections for rides and any corresponding buildings and on-site supervision.
  • Worked closely with Warner Bros. intellectual properties on various attractions, retail and restaurant designs while simultaneously coordinating with the parks to maintain the integrity of the brand.
  • Collaborated with Corporate Marketing in launching all events and attractions including IP branded projects.
  • Worked closely with Corporate IPS on all restaurant and retail projects including layouts, selecting materials, colors and signage development.
  • Creative Director/ project manager for a 68-acre themed water park in Oaxtepec, Mexico. Responsible for designing and coordinating construction of multiple themed zones. Duties included developing initial design concepts and theming, production drawings for landscape and hardscape design, selected all slide and building colors, designed and developed all ride and restaurant logos and signage and designed all operational signage for ride safety and queuing.
  • Supervised several projects simultaneously while consistently exceeding design expectations.

Freelance Designer

Becerra Design Studios
Arlington, TX
06.2010 - 12.2013
  • Delivered designs to diverse clients on time and within budget.
  • Completed a variety of projects including large scale sculpture, painted murals, design maquette, illustration and graphic design.

Scenic Designer

Freeman Audio Visual
Dallas, TX
08.2008 - 05.2010
  • Directed design and layout for exhibits to meet specific project requirements and deadlines.
  • Collaborated with technical staff to integrate lights, sound and other features into sets.

Lead Scenic Artist

TW Design
Dallas, TX
12.1996 - 11.2007
  • Maintained and ordered adequate supply of materials, supplies and equipment.
  • Collaborated with creative design team to complete projects on tight deadlines.
  • Met with clients to gain agreement on artistic project goals, parameters and financial considerations.

Education

Associate of Arts - Design And Visual Communications

Art Institute of Dallas
Dallas, TX
11.1995

Skills

  • AUTOCAD/ 3D Studio Max
  • Adobe Photoshop, Illustrator
  • Sketch Up/ Layout
  • Lumion 3D rendering software
  • Zbrush
  • Excel/Word/ Powerpoint
  • Hand drawing and painting skills
  • Digital and traditional sculptor

Accomplishments

  • Worked closely with Warner Bros. developing themed attractions using their IP and brand for multiple projects.
  • Designed and sculpted numerous large scale pieces for companies such as the NFL, DFW Airport, Chick Fil A, Six Flags and Dreamworks.
  • Designed and coordinated installations of themed attractions working with some of the largest ride manufacturers in the world.

Timeline

Senior Design Director

Six Flags Entertainment Corp
01.2014 - 04.2023

Freelance Designer

Becerra Design Studios
06.2010 - 12.2013

Scenic Designer

Freeman Audio Visual
08.2008 - 05.2010

Lead Scenic Artist

TW Design
12.1996 - 11.2007

Associate of Arts - Design And Visual Communications

Art Institute of Dallas
Guillermo Becerra