GUILLERMO J. CEPEDA
Miami,FL
Summary
Investment sales and wealth management professional with direct familiarity with Bahl & Gaynor strategies — utilized B&G dividend growth SMAs as a recommended solution for UHNW clients during tenure at Northern Trust Private Wealth Management. Six years working alongside financial advisors and Private Wealth Advisors in a relationship-driven, solutions-oriented environment; experienced in translating investment strategy into client-appropriate recommendations, managing prospects through the sales cycle, and supporting advisors with capital markets context and portfolio construction guidance. Proven ability to build outreach pipelines, manage complex conversations across multiple stakeholders, and drive revenue in competitive environments. SIE licensed; Series 7 and 66 in process. MS Finance (FIU).
Overview
13
13
years of professional experience
1
1
Certification
Work History
Principal Trader
Miraflores Aviation
Miami, FL
08.2022 - Current
- Managed active RFQ pipeline across 10+ counterparties simultaneously, maintaining clear communication and driving opportunities through the full sales cycle from qualification to close
- Led AOG-sensitive sourcing end-to-end — coordinating across MRO partners, teardown operators, and OEM-certified facilities to minimize customer downtime and meet delivery commitments
- Closed multi-unit transactions on ATA Chapter 29 hydraulic components including Parker, Eaton, and Moog EDPs, seal kits, and service parts — sourced from aircraft teardown operations and surplus inventories across the US, Europe, and LATAM
- Interpreted Component Maintenance Manuals (CMMs) and OEM overhaul specifications to evaluate unit condition, scope MRO requirements, and produce accurate, competitive quotes
- Identified Beyond Economical Repair (BER) units and sourced certified replacement inventory to keep customer operations on schedule
- Negotiated with vendors and MRO partners to secure favorable pricing, lead times, and documentation when standard timelines slipped — maintaining customer schedules and relationships
- Ensured FAA and EASA compliance on all transactions — managing 8130-3 certification, BTB traceability per FAR Part 45, and full chain-of-title documentation on every unit
- Developed a proprietary FMV pricing model covering 18+ assets — applied to deal prioritization, quote accuracy, and competitive positioning across the ILS and PartsBase marketplaces
- Maintained structured contact records and tracked deal stage across multiple active accounts — applying CRM discipline to pipeline management and relationship development
Senior Investment Associate
Northern Trust
Miami, FL
01.2016 - 08.2022
- Positioned Bahl & Gaynor dividend growth SMAs directly to UHNW clients as a recommended solution — owning the recommendation, building the case, and driving adoption through conviction-based, consultative selling
- Partnered with Private Wealth Advisors across the full sales cycle — from strategy positioning and meeting preparation through close — functioning as the execution engine behind advisor-driven revenue
- Conducted high-stakes client conversations involving estate structures, tax considerations, and investment suitability — translating complex strategy into clear language that moved decisions forward
- Identified wallet share expansion opportunities across existing relationships and converted them — introducing new strategies, platforms, and capabilities through targeted outreach that produced measurable revenue results
- Drove regional growth initiatives while mentoring junior staff — leading by example in a competitive, relationship-first environment where personal production and team development ran in parallel
Junior Equity Analyst & Trader
Tradelink Holdings
Miami, FL
07.2013 - 01.2016
- Executed equity trades across U.S. markets with precision under time pressure — building deep fluency in capital markets dynamics, equity pricing, and best execution standards that directly supports strategy conversations with financial advisors
- Collaborated across Portfolio Management, Risk, Operations, Compliance, and Technology — developing the cross-functional fluency and communication discipline required to operate effectively in a team-based internal sales environment
- Managed broker and counterparty relationships with a focus on trust, reliability, and consistent follow-through — the same relationship capital that drives advisor retention in a wholesaling territory
- Contributed to development of trading procedures, reporting workflows, and execution controls — building early discipline in structured sales process management and accurate activity documentation
Education
Master of Science - Finance
Florida International University
Bachelor of Business Administration - undefined
Florida International University
Skills
- Internal Wholesaling & Advisor Relationship Management
- SMA & Dividend Growth Strategy Familiarity (B&G)
- Portfolio Construction & Capital Markets Fluency
- Outbound Sales Campaigns & Pipeline Management
- UHNW & HNW Client Servicing (Private Wealth)
- CRM Management & Territory Business Intelligence
- Managed Account & ETF Strategy Positioning
- Practice Management & Advisor Engagement
- Digital Campaigns & Virtual Sales Execution
- Financial Modeling & Investment Analytics
Certification
Oyster Aero Aviation Trading Bootcamp
Certified General Contractor
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Principal Trader
Miraflores Aviation
08.2022 - Current
Senior Investment Associate
Northern Trust
01.2016 - 08.2022
Junior Equity Analyst & Trader
Tradelink Holdings
07.2013 - 01.2016
Bachelor of Business Administration - undefined
Florida International University
Master of Science - Finance
Florida International University