Guillermo Techera

• Market: North America, LATAM, and Europe.
  Main activities and responsibilities: Expansion plan of the company, Sales & Marketing Strategy.

Goals:

• Execute integrated online/offline, sales and marketing campaigns, advertising, public relations, trade shows, and other campaigns to generate demand & sales leads in America, LATAM, and Europe.
  Research and develop strategies and plans which identify sales and marketing opportunities, direct marketing, and new digital project development.
• Improve relationships between technology partners and B2B clients, by detecting new business opportunities allowing us to grow and reinforcing benefits.
• Develop and execute comprehensive and aligned strategic B2B Sales and marketing plan for LATAM and Europe integrating XML Distribution and e-Commerce platforms.
• Manage commercial agreements finding new potential customers by following strategic plans in order to capture clients and develop America's source markets, as well as drive new opportunities with online distribution channels, and technology platforms.
• Develop, train, and Supervise Sales Team and their targets, establishing and implementing short- and long-range Marketing, Sales goals, objectives, policies, and distribution procedures.
  Performed competitive analyses and adjusted sales and marketing strategies accordingly.
• Develop insights on marketing campaigns to assess performance against goals.
• Considered business demands and customer preferences when developing pricing structures and marketing plans.
  Organized events and product presentations related to national conferences and conventions.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.

• Market: North America, LATAM, and Europe.
• Main activities and responsibilities: Develop and execute Sales and Marketing expansion plan.

Goals:

• Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
• Coordinated teams of design and implementation professionals to manage all project objectives.
• Manage commercial agreements in LATAM B2B-B2C companies as well as find new potential customers by following strategic plans in order to capture clients and develop Americas' source markets, as well as drive new opportunities with online distribution channels, and technology platforms.
• Develop a B2B Sales and Marketing plan to expand the company within the region.
• Develop, train, and Supervise the Sales Team and their targets, establishing and implementing short- and long-range Sales goals, objectives, policies, and distribution procedures.
• Develop structured sales and business training programs to improve sales performance.
• Improve relationships between technology partners and B2B clients, by detecting new business opportunities.
• Carried out day-to-day duties accurately and efficiently
  Exceeded goals through effective task prioritization and great work ethic.
• Proved successful working within tight deadlines and a fast-paced atmosphere

• Market: North America, LATAM, and Europe.
• Main activities and responsibilities: As Head of Online Business Development for Americas', focused on two areas: Sales - Business development and Digital Marketing.

Goals:

• Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Developed strategies to incorporate PR and media to further enhance the brand and build market share.
• Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
• Create and execute the strategy to grow business in LATAM and America using the wide range of distribution solutions available, including widgets, white labels, and XMLs as well as the company's websites.
• It also involved building lasting commercial relationships with some of the largest businesses as well as developing new lines of business within the non-travel sector, therefore constantly assessing market trends to help shape the Company Affiliate Network strategy.
• Develop, train, and Supervise Sales Teams and their targets, establishing and implementing short- and long-range Sales goals, objectives, policies, and distribution procedures.
• Develop structured sales and business training programs to improve sales performance.
• Managed and developed all Sales and Digital Marketing projects for The Americas.
• Oversee analysis, implementation, and approval of E-business commercialization systems and projects.
• Supervised the development of documentation and project plans.
  Managed marketing and IT department resources.
• Exceeded goals through effective task prioritization and great work ethic

• Market: North America, LATAM, and Europe.
• Main activities and responsibilities: As a responsible person in the Online Business Development Department of Hotelbeds, one of my main functions was to manage all marketing and online sales projects for the company, in relation to promotion, position, and distribution of online and offline services in over 147 countries within the B2B, B2C, and B2B2C framework.
  My responsibility was the innovation of all online Sales and Marketing platforms of the company, providing support to Sales, Distribution, Product, Administration, and CRC (Clients Relations Center) channels globally through Hotelbeds.com, Bedsonline.com, and Hotelextras.com in more than 147 countries around the world.
  Profile and skills: The profile requires strong skills in Web Development, Digital Marketing, and Sales, with a solid experience in Marketing and Communication.
• Goals:
• Architecture, Design, and Web Development of the multi-service booking system of the company in a unique integrated platform oriented to the European, North America, and Latin American markets.
• Managed branding campaigns and event marketing initiatives in print, video, web, and online/offline marketing strategies.
• Oversaw the development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Developed and strengthened business partnerships at all levels.
  Analyzed ratings and features of competitors to evaluate the effectiveness of marketing strategies.
• Developed strategies to incorporate PR and media to further enhance the brand and build market share.