GULDEN AYDIN
Doha
Summary
Results-oriented professional, with a solid track record of continuous improvement in areas that include ecommerce sales and forecasting, production planning and international purchasing on private label and franchise brands . Always open to learn new skills, well organized and up to accept new challenges. I am a good team player. My key success factors include: In depth working knowledge of sales forecasting, market trends, production planning and manufacturing along with strong management, communication, organizational and analytical skills. Sourcing trips to clarify target markets, products, pricing, margins, store planing,project management and global localization. Global experience management on apparel -footwear-cosmetic includes sourcing in Turkey -China – South Korea- India -Bangladesh-Vietnam-Egypt -Myanmar and more to meet an Global retail expansion in products on-time and in-budget.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Category Manager
Sports Corner -Geox
01.2018 - Current
- Sourcing ,budget planing ,demand control collection planning ,gross margin and value control
- Apparel & Footwear & Cosmetics buying for Ladies & Men & Kids
- Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied
- Trend and competitor analysis; active search for new suppliers
- Analyzing consumer buying patterns and predicting future trends
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
- Coordinate or participate in promotional activities
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections
- Negotiate contracts with vendors to manage production
- Coordinate product management; developing distribution, transfers in accordance with sales performance and brand mix
- Regularly reviewing performance of sales and discount levels; writing reports sales, stocks and forecasting sales levels
- Seeking merchandise feedback from shops and customers.
Sourcing and Brand Executive
Boyner
02.2015 - 12.2017
Senior Buyer
Penti
11.2013 - 09.2014
Team Leader
Koton Mağazacilik A.S
02.2011 - 11.2013
Sourcing and Purchasing
Collezione
11.2008 - 12.2010
Sales Representative
Aydin Textile Import Agency
11.2007 - 11.2008
Customer Service-Import –Export Specialist
NIC International
07.2005 - 11.2007
Education
Bachelor of Business Administration -
07.2002
Skills
- Budget & collection planning, dating market trends, pricing products, product & project management & marketing
- Store planning and management, stock management (inc Product Lifetime Planning)
- Planning & creating products to sell in retail shops, new store opening total quality management systems
- Following up and improvement of manufacturing quality
- Control over collection, Weekly and monthly stock control
- Reporting and report analysis
Certification
British International Freight Association Export -London
Documentation , Procedures & Practice- England 2006
British International Freight Association; Cargo Training International Dangerous Goods by Air- England 2006
Feyza Eğitim Center; Computer Course-Turkey 2002
Languages
Turkish
Native language
English
Proficient
C2
Arabic
Beginner
A1
Additional Information
Sports Corner ;PL strategy and collection change , Whatsapp catalogue and ecom on covid period and new brand and store concept introduce. Madame Coco and new idea and brands and concept introduce .
Boyner ; Hopi and Small cupe t-shirt project,
Penti ; Miracle leggings and campaigns.
Koton ; New category introduce(Home wear ) ,license brands introduce on crises period and fragrance cosmetic line .
Collezione ; Long term buying plan for PL with details orientated on NOS products .
Timeline
Category Manager - Sports Corner -Geox
01.2018 - Current
Sourcing and Brand Executive - Boyner
02.2015 - 12.2017
Senior Buyer - Penti
11.2013 - 09.2014
Team Leader - Koton Mağazacilik A.S
02.2011 - 11.2013
Sourcing and Purchasing - Collezione
11.2008 - 12.2010
Sales Representative - Aydin Textile Import Agency
11.2007 - 11.2008
Customer Service-Import –Export Specialist - NIC International
07.2005 - 11.2007
Canakkale Onsekiz Mart University - Bachelor of Business Administration,
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