Gunashree Pradeep Kumar
San Francisco,California
Summary
Results-driven Business Analyst with 5 years of experience in driving business growth through data-driven strategies and process optimization. Proven expertise in identifying business needs, enhancing operational efficiency, and collaborating with cross-functional teams to deliver actionable insights. Proficient in data analysis, process improvement, and stakeholder management.
Overview
5
5
years of professional experience
Work History
Business Analyst
Graphy by Unacademy
Bangalore, KA
01.2022 - 11.2022
- Spearheaded the development and execution of the Graphy Partner Program, optimizing a network of over 300 affiliates, resulting in a 17-18% increase in lead generation.
- Conducted detailed customer journey mapping and analysis, improving targeting strategies for affiliates, and achieving a significant boost in conversion rates.
- Designed and executed data-driven marketing campaigns, enhancing lead acquisition efficiency and contributing to a substantial increase in customer acquisition.
- Monitored and analyzed affiliate performance, delivering actionable insights that led to refined strategies and consistently exceeded challenging targets.
- Recognized as a top performer for consistently achieving and surpassing business goals in a dynamic environment.
Marketing Analyst
United Land Bank
Bangalore, KA
07.2017 - 08.2021
- Conducted in-depth market research and analysis for various real estate asset classes, leading to a 20% increase in targeted marketing efforts.
- Conceptualized and implemented over 15 marketing campaigns, resulting in a 25% increase in lead generation and a 10% rise in conversion rates.
- Managed a portfolio of 200+ clients, maintaining a customer satisfaction rate of 95% through effective communication and personalized service.
- Contributed to a 30% increase in sales revenue by identifying key market opportunities and aligning marketing strategies with customer needs.
- Developed and presented detailed reports on campaign performance and market trends to senior management, driving data-informed decision-making.
Education
MBA - Business Analytics
Golden Gate University
San Francisco, CA12-2024
BBA - Finance And Marketing
PES University
Bangalore08-2017
Skills
- Data Analysis: Excel, SQL, Python, R
- Business Intelligence: Tableau, Power BI
- Project Management: Agile, Scrum, JIRA
- Process Improvement: Lean, Six Sigma
- Communication: Report Writing, Data Visualization, Stakeholder Engagement
- Customer Lifecycle Management
- Campaign Strategy
- Growth Marketing
- Key Account Management
Projects
- Graphy Partner Program Optimization - Led a cross-functional team to optimize the Graphy Partner Program, resulting in a 17-18% increase in lead generation and improved affiliate performance.
- Real Estate Marketing Campaigns - Developed and implemented over 15 targeted marketing campaigns, contributing to a 25% increase in lead generation and a 30% rise in sales revenue.
Timeline
Business Analyst
Graphy by Unacademy
01.2022 - 11.2022
Marketing Analyst
United Land Bank
07.2017 - 08.2021
MBA - Business Analytics
Golden Gate University
BBA - Finance And Marketing
PES University
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