Gunner Hopman
Benton,AR
Summary
Adaptable Content Producer bringing a combined 10 years of experience assembling and editing footage, drafting and editing copy, and designing graphics for all social platforms. Eager to utilize advanced knowledge of my field to add value to future projects. Project highlights include: billboards on I-30, creating email campaigns that reach entire state of AR, and filming ads for LR Zoo.
Overview
4
4
years of professional experience
Work History
Senior Admissions Counselor of Communications
Henderson State University Admissions
Arkadelphia, AR
02.2024 - Current
- Maintained constant communication (no more than 24 hours after initial contact) with prospective students through email, texts, and phone calls
- Built a sense of community and personal relationships with prospective students, as well as current students and organizations on campus.
- Able to maintain tone of voice and branding of the university in all communications
- Built email and text campaigns made to incite conversation with prospective students
- Built communications that were sent to thousands of students throughout state of AR
- Increased new student admission by a minimum of 50% YoY every semester
Content Producer
MHP/TeamSI (Marketing Agency)
Little Rock, AR
08.2021 - 08.2023
- Planned, produced and edited video projects to maximize engagement.
- Wrote and published blog pieces on regular schedule, according to client branding and with good SEO practices.
- Developed GIFs, memes and other entertaining visual content to engage audiences and gain followers.
- Studied target audience and business offerings to devise effective call-to-action copy.
- Curated content for all social media platforms.
- Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
- Assessed data gleaned from social media activities and campaigns and made suggestions to improve effectiveness.
Video Editor and Social Media Manager
Art is in Cakes
Little Rock, Arkansas
11.2020 - 08.2021
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
- Performed all aspects of post-production, including sound design, sequence selection and compression.
- Collected data from camera media, transcoded video and audio files and managed file backup systems.
- Reviewed scenes to determine pacing and continuity and trimmed shots to fit with content.
- Edited video by adding graphics, titles, audio and special effects.
- Managed graphics, sound, music and color corrections for videos.
Education
Bachelor of Arts - Mass Communications
Ouachita Baptist University
Arkadelphia, AR05.2020
High School Diploma -
Benton High School
Benton, AR05.2016
Skills
- Able to write scripts, shoot video, and edit it together
- Content Production Experience of 10 years
- Proficient with Google Docs, Google Drive, and Google Slides
- Proficient with Adobe Premiere, Photoshop, Lightroom, and After Effects
- Experience in multiple CRMs
- Rapport and relationship building
- Copywriting
- Recruitment/Sales
- Conflict Resolution
- Proficient with Microsoft Office products
- Professionally Managed Social Media (Instagram, Twitter, YouTube, Facebook, Patreon, and LinkedIn)
- Proficient with Canva
Timeline
Senior Admissions Counselor of Communications
Henderson State University Admissions
02.2024 - Current
Content Producer
MHP/TeamSI (Marketing Agency)
08.2021 - 08.2023
Video Editor and Social Media Manager
Art is in Cakes
11.2020 - 08.2021
Bachelor of Arts - Mass Communications
Ouachita Baptist University
High School Diploma -
Benton High School
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