Gunner Safron
Los Angeles,CA
Summary
Highly creative and analytically driven marketing leader with extensive experience in product marketing, brand partnerships, and cultural media. Specializes in innovative campaigns and experiential production. Excels at spearheading out of the box strategies that drive growth, elevate brand awareness, and deepen customer engagement.
Overview
13
13
years of professional experience
Work History
Management and Creative Marketing
Range Media Partners
01.2023 - Current
- Led the expansion of the label division by implementing innovative creative marketing strategies and enhancing digital service offerings, resulting in increased artist visibility and revenue growth.
- Strategically positioned Shaboozey as the anchor artist for a major Stagecoach event I produced, negotiating non-exclusive performance terms, which resulted in over $75K in earnings across the weekend.
- Facilitated extensive social exposure by generating over 135 million social media impressions for Shaboozey at the Stagecoach after party performance, with content shared by high-profile celebrities like Emma Roberts, Charli D'Amelio, and Diplo, driving significant cultural impact for his #1 hit song Bar Song (Tipsy).
- Established and strengthened brand partnerships with companies such as Revolve, Don Julio, and Quay, creating opportunities for future collaborations and contributing to the event’s estimated $3 million in press ad value.
- Managed all aspects of artist relations and development for Bennett Coast and Danny Wolf, including contract negotiations, project management, and career guidance, ensuring optimal support and success.
- Conceptualized and executed community-driven events to promote artists on the roster, fostering strong fan engagement and boosting the artists' public profiles.
- Collaborated closely with artists and executives to maintain clear and effective communication, ensuring alignment on creative developments and strategic initiatives.
Partner / General Manager
Pizzaslime Records
02.2022 - 01.2023
- Amplified Pizzaslime's marketing efforts by leading a successful artist campaign, resulting in over 350 million streams for a single track.
- Contributed to the label's milestone achievement of surpassing half a billion streams within its first two years, playing a key role in its early success.
- Developed and executed strategic business initiatives, forging partnerships with industry leaders and driving the label’s growth through innovative approaches and signings.
- Demonstrated expertise in negotiations, financial planning, and budget management, consistently driving revenue growth.
- Collaborated with internal teams and project managers to effectively brainstorm and implement project release timelines, ensuring successful launches
VP of A&R and Creative Marketing
Warner Records
03.2020 - 02.2022
- Developed and executed innovative marketing strategies, overseeing strategic planning initiatives and nurturing key partnerships with artists and labels.
- Played a crucial role in shaping the company's NFT strategy as a core team member, driving the integration of new digital assets.
- Exhibited strong financial management by effectively handling multi-million dollar budgets, leading to successful artist signings and optimized resource allocation.
- Implemented effective digital marketing strategies for priority artists by closely collaborating with the internal fan engagement and social media teams, enhancing overall impact.
- Aligned strategic planning initiatives with corporate objectives through close collaboration with department heads, ensuring cohesive and goal-oriented execution.
Senior Marketing Director
Interscope Records
01.2012 - 03.2020
- Strategically designed and executed a comprehensive three-year marketing campaign to launch super producer Benny Blanco's debut album, marking his successful transition to a solo artist.
- Led worldwide advertising campaigns that achieved a #1 single on Pop Radio, a Top 10 Billboard hit, over 1 billion streams, and over $3 million in brand partnerships. This campaign also featured specialized merchandise gifted to major superstars and creative production around key events, such as The Grammy's, Coachella, etc.
- Spearheaded a results-driven digital marketing approach that facilitated the viral success of the Mannequin Challenge, propelling Rae Sremmurd's 'Black Beatles' to the #1 spot worldwide for 10 consecutive weeks.
- Initiated an innovative collaboration between Love Watts, Cashmere Cat, and a team of nine digital artists in 2017, leading the curation of unique artwork seamlessly integrated with singles from Cashmere's project '9.' This partnership garnered significant exposure on Love Watts' Instagram, which boasts over a million followers.
- Guided marketing campaigns that elevated Playboi Carti to superstardom, including orchestrating his performance with Nicki Minaj on Saturday Night Live.
- Created and launched an innovative interactive album teaser for Tory Lanez's debut album I Told You, integrating exclusive merchandise and spearheaded a global marketing campaign that secured a Top 5 debut on the Billboard Hot 100.
- Hosted high-profile branded events for Interscope, including engagements for Billie Eilish, Benny Blanco, Mike Will Made It, the American Music Awards, and Coachella.
- Spearheaded marketing initiatives for major artists and joint venture labels such as Friends Keep Secrets, Top Dawg Entertainment, Ear Drummer Records, AWGE, and LVRN.
Education
Criminology, and Law -
University of California, Irvine
07.2011
Skills
- Event Production
- Product Launches
- Advertising Campaigns
- Digital Marketing
Timeline
Management and Creative Marketing
Range Media Partners
01.2023 - Current
Partner / General Manager
Pizzaslime Records
02.2022 - 01.2023
VP of A&R and Creative Marketing
Warner Records
03.2020 - 02.2022
Senior Marketing Director
Interscope Records
01.2012 - 03.2020
Criminology, and Law -
University of California, Irvine
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