Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Gurmehar Singh Luthra

Boston,MA

Summary

Business Intelligence and Marketing professional with 5+ years of cross-functional experience in analytics, digital strategy, and product marketing. Skilled in SQL, Python, Tableau, Power BI, and Looker to build data-driven insights and optimize GTM strategies. Proven success in leading agile teams, customer acquisition, and implementing AI tools to improve customer retention.

Overview

5
5
years of professional experience

Work History

Senior Business Intelligence Analyst

SupplyAnts
12.2022 - 01.2025
  • Optimized ETL procedures with Python and SQL, achieving five times faster query performance and data pre-processing.
  • Collaborated with cross-functional teams to produce a customer insight dashboard using Tableau, Power BI, and Looker, centralizing key customer metrics across departments.
  • Created user stories and acceptance criteria in JIRA through agile methodologies SCRUM prioritizing the product backlog and reducing feature time-to-market by 30%.
  • Introduced AI and RFM tools to track key insights in customer journey, identifying high-LTV customer segments, which boosted upsell conversion rates by 22% and reduced churn rate by 15%.
  • Strategize paid media targeting through A/B testing, reducing customer acquisition costs by 22%.

Product Marketing Manager

Easyflex
03.2021 - 08.2023
  • Managed a $5M marketing budget through strategic partnerships, achieving 30% increase in ROI.
  • Led product development for B2B IaaS server, reducing calculation time by 75% with stress analysis.
  • Closed over 20 high-volume deals within six months of launching new IaaS server.
  • Developed customer acquisition framework, decreasing onboarding duration by 30% and boosting adoption by 20%.
  • Led a team of 20 product specialists to revamp training modules, reducing train time by 50%.

Marketing Analyst

Easyflex
01.2020 - 03.2021
  • Implemented A/B testing for customer segmentation, boosting revenue by 18%.
  • Developed real-time SEO and PPC campaigns via Google Analytics, elevating website rank from No. 17 to No. 3 in five weeks.
  • Created marketing content for platforms including LinkedIn, Facebook, Instagram, Reddit, and X, driving month-over-month web traffic growth of 20%.

Education

MBA - Business Analytics & Machine Learning

BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS
Wellesley, MA
05.2025

BBA - Dual Major - 'Accounts & Finance' and 'Marketing'

SYMBIOSIS INTERNATIONAL UNIVERSITY
Pune, India
06.2019

Skills

  • Microsoft Excel (PIVOT, VLOOKUP)
  • Data Analytics - Visualization & Dashboards
  • Tech - Python, SQL, Tableau, Looker, Power BI
  • Team Leadership - Agile Training
  • Cross-Team Collaboration / Communication
  • Customer Success

Accomplishments

  • Hosted Data Science Day with Pfizer; President, Babson Analytics Club
  • Rescued 200+ animals, providing shelter, care and adoption; Founder, Angels with Tails

Timeline

Senior Business Intelligence Analyst

SupplyAnts
12.2022 - 01.2025

Product Marketing Manager

Easyflex
03.2021 - 08.2023

Marketing Analyst

Easyflex
01.2020 - 03.2021

MBA - Business Analytics & Machine Learning

BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS

BBA - Dual Major - 'Accounts & Finance' and 'Marketing'

SYMBIOSIS INTERNATIONAL UNIVERSITY

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