Gustavo Assumpcao
Business Leader & Venture Builder
Miami Beach
Summary
Results-Oriented Business Leader | 20+ Years of Growth & Transformation
Thrives in Diverse Environments: Proven ability to navigate complex challenges and drive success in both established corporations and entrepreneurial ventures. Expertise in leading high-performing teams, crafting strategic sales & marketing initiatives, and building strong global brands. Well-versed in all aspects of the M&A process, from deal sourcing and due diligence to value creation and integration. Harvard Business School OPM graduate and Six Sigma Black Belt, committed to innovation, operational excellence, and team empowerment.
Overview
26
26
years of professional experience
10
10
years of post-secondary education
Work History
CEO
Grendene Global Brands
10.2021 - Current
- Launched Global Footwear Venture: Established Grendene Global Brands (GGB) in collaboration with Grendene S/A and 3G Radar. GGB operates across markets including the USA, China, Canada, Taiwan, and HK.
- Shaped Governance and Strategy: Crafted governance, led team development, and defined GGB's Vision, Mission, and Values. Assembled a diverse and high-performing team to execute strategic objectives.
- Streamlined Operations: Enhanced systems, supply chain, and core processes, resulting in improved performance across diverse markets.
- Managed Capital and Performance: Orchestrated capital allocation, managed P&L, and implemented ROI-focused strategies, driving substantial financial growth and optimizing returns.
- Drove Sales Growth: Spearheaded strategic efforts in direct-to-consumer (DTC) initiatives, leading to a significant growth in revenues for GGB since its inception.
- Established a Direct distribution operation in China from the ground up.
4x4 Capital
Co-Founder and COO
04.2018 - 10.2021
- Co-founded and played a pivotal role in the establishment of 4x4 Capital, a NYC-based investment firm specializing in strategic control and shared control investments. Built from the ground up in collaboration with a partner.
- Co-engineered a value-driven investment strategy focused on long-term growth and operational excellence.
- Was directly involved in all aspects of fund raising, investment sourcing, due diligence, and deal execution.
- Spearheaded the creation and execution of comprehensive value creation plans for invested companies
- For nearly 2 years, participated as an observer on the Investment committee for OakHill Capital, a private equity firm headquartered in New York City, with more than $19 billion of committed capital
- In Oct/21 4x4 Capital completed the acquisition of the former sports and active nutrition division of The Bountiful Company from KKR. The company was renamed 1440 Foods. In Dec/23, Bain Capital acquired a significant stake in the company
AB Inbev - BU President
Mexico
01.2016 - 02.2018
- Led the team to achieve superior Top Line results, propelling Mexico to become the fastest growing zone within AB-Inbev. Supported by dedicated colleagues, employees, and partner distributors.
- Managed a complex business encompassing 16,000+ employees, more than $3 billion in sales, direct-owned distribution, and responsibility over iconic brands like Corona, Modelo and Victoria.
- Spearheaded the transformation of the company's retail division, Modelorama, into Mexico's fastest growing retail chain. Opened over 2,000 new outlets in 2 years, simultaneously increasing margins and EBITDA.
- Implemented productivity programs that yielded substantial headcount and cost reductions while achieving exceptional record-breaking sales figures.
AB Inbev - Global Vice President
NYC - Trade Marketing
11.2014 - 12.2015
- Refined the company's strategy to optimize the allocation and enhance returns on a multibillion-dollar budget for trade investments.
- Led the development of innovative solutions aimed at creating new beer occasions, expanding industry volumes, and boosting profitability.
- Devised and implemented execution and expansion guidelines for global beer brands such as Budweiser, Stella Artois, and Corona.
- Refined the company's strategy for major global urban centers, encompassing route-to-market optimization and portfolio strategy enhancement.
Ambev - Head of Trade Marketing and Sales Force
BU Brazil
01.2013 - 10.2014
- Redefined the sales service model to enhance efficiency and reduce costs.
- Attained all-time high levels of sales force productivity and distribution.
- Pioneered innovative solutions for cooling beer, e-commerce, last-mile delivery, and route-to-market strategies.
- Executed brand and trade campaigns during the 2014 FIFA World Cup.
Ambev - Regional Director
BU Brazil (MG/ES/PB/RN/CE/PI/MA/PA/AP)
01.2009 - 12.2012
- Delivered superior financial results, growing Volumes and EBITDA ahead of Company`s average.
- Successfully launched new Packs and Brands to boost company's Growth.
- Awarded by global CEO for having developed the Best Commercial Six Sigma Black Belt Project in 2011 (project focused on Logistics and Productivity for Distribution Centers).
Ambev - Head of Revenue Management
BU Brazil
04.2006 - 12.2008
- Honored with the Top AB-Inbev Global Award for devising a comprehensive and innovative strategy for packaging and pricing.
- Led the introduction of 1 Liter returnable bottles in the Brazilian market, driving profitable Market share gains.
- Successfully executed margin pool tactics, leading to expanded margins and increased net revenue.
- Played a pivotal role in driving a remarkable 32% growth in revenues over a 3-year period, leveraging collaborative efforts among executives and employees.
Ambev
Global Management Trainee
01.2002 - 12.2002
- Participated in an immersive 1-year program, gaining in-depth exposure to diverse areas of the company including supply, commercial, finance, and back-office functions. Acquired a holistic understanding of the organization's operations and processes, contributing to a well-rounded foundation for future leadership roles.
<p>Petroleo Ipiranga</p> <p></p>
Pricing Strategies Analyst
01.2000 - 12.2001
<p>Shell Oil & Gas</p> <p></p>
Intern
01.1999 - 12.1999
Education
Catholic University of Rio De Janeiro (PUC)
Rio De Janeiro - Brazil 01.1995 - 05.2001
Harvard Business School - OPM
09.2018 - 03.2022
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Kellogg - Northwestern University
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Insead - France
06.2009 - 05.2009
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ASQ - American Society for Quality
01.2011 - 05.2011
Timeline
CEO
Grendene Global Brands
10.2021 - Current
Harvard Business School - OPM
09.2018 - 03.2022
4x4 Capital
Co-Founder and COO
04.2018 - 10.2021
AB Inbev - BU President
Mexico
01.2016 - 02.2018
AB Inbev - Global Vice President
NYC - Trade Marketing
11.2014 - 12.2015
Ambev - Head of Trade Marketing and Sales Force
BU Brazil
01.2013 - 10.2014
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ASQ - American Society for Quality
01.2011 - 05.2011
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Insead - France
06.2009 - 05.2009
Ambev - Regional Director
BU Brazil (MG/ES/PB/RN/CE/PI/MA/PA/AP)
01.2009 - 12.2012
Ambev - Head of Revenue Management
BU Brazil
04.2006 - 12.2008
Ambev
Global Management Trainee
01.2002 - 12.2002
<p>Petroleo Ipiranga</p> <p></p>
Pricing Strategies Analyst
01.2000 - 12.2001
<p>Shell Oil & Gas</p> <p></p>
Intern
01.1999 - 12.1999
Catholic University of Rio De Janeiro (PUC)
01.1995 - 05.2001
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Kellogg - Northwestern University
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