GUYUE LI
Los Angeles,CA
Summary
Marketing | Phone: (814) 826-5756 | Email: guyueli@usc.edu | Address: Los Angeles, CA
Developed skills in fast-paced marketing environment and looking to transition into new field. Seeking opportunities to leverage expertise in strategic planning and audience engagement in new professional context.Offering strong analytical and creative skills, eager to learn and develop in dynamic marketing environment. Brings foundational understanding of market research methods and digital marketing tools, ready to use and develop skills in social media management and content creation.
Overview
2
2
years of professional experience
Work History
Integrated Marketing Intern
55Haitao
Shanghai, China
05.2023 - 08.2023
- Liaised with global platforms (Dealweek, Meestyle) for resource exchange/cross-industry partnerships; onboarded 100+ KA/CKA partners via global platform collaborations; drove 20M+ total impressions
- Optimized campaigns for 20k merchants across Rakuten/CI/PI/Impact; gained actionable insights into B2B merchants; optimized strategies and achieved 20% intent conversion rate via data (PV/CTR/CPS) analysis
- Refined partnership frameworks to inform growth strategies; Sourced 400+ brands/KOLs in 3 months
- Developed 30+ monthly creative assets(copy, materials, visuals) via audience/product analysis; supported product conversion optimization; completed creative planning, leading to a monthly peak in CTR
Social Media & Content Operations
RedNote
Shanghai, China
05.2022 - 08.2022
- Managed Xiaohongshu & Instagram accounts focusing on lifestyle/product content; planned and executed end-to-end content strategy (topic selection, scripting, posting, optimization)
- Created viral posts with 100K+ views per post, significantly increasing account exposure and engagement
- Analyzed platform algorithms and user behavior (CTR, saves, shares); iterated content formats to improve reach and conversion
Marketing Promotion Intern
Brand Loyalty
Shanghai, China
05.2021 - 08.2021
- Co-developed IP products (Hello Kitty/Tide) aligned with consumer needs; launched showcase events to boost brand exposure; Led member loyalty campaigns (planning, visuals, on-site activities)
- Executed 30+ product trials via retail partnerships; conducted channel cooperation and resource exchange
- Managed Hualian Supermarket’s official website/social accounts; created contents with the requirements of new media; published 30+ monthly posts (3k+ views, 500+ new followers) to enhance user engagement
Education
Master - Communication Management
University of Southern California
Los Angeles, CA05-2027
Bachelor of Science - Marketing, Minor in Psychology
Pennsylvania State University
University Park, PA05-2024
Skills
- Technical: Video Editing (Proficient); SPSS (Data Adept); Excel (Dashboards), PowerPoint (Storytelling)
- Languages: English (Fluent); Mandarin (Fluent); Spanish (Learner); Strong at cross-cultural communication
- Hobbies: volleyball, tennis, badminton, fitness, hiking; Good at new product evaluations and personal care
- Campaign management
- Customer segmentation
- Customer engagement
- Operations support
- Social media digital marketing
Timeline
Integrated Marketing Intern
55Haitao
05.2023 - 08.2023
Social Media & Content Operations
RedNote
05.2022 - 08.2022
Marketing Promotion Intern
Brand Loyalty
05.2021 - 08.2021
Master - Communication Management
University of Southern California
Bachelor of Science - Marketing, Minor in Psychology
Pennsylvania State University
CAMPUS EXPERIENCE
- Chopscore Food Platform On Board | Business Lead
- Built U.S. Chinese food platform from scratch; onboarded 6-8 merchants in 1 month
- Drove 10k+ official account views via content/trend-based promotion
- USC Graduate Student Association | Business Dept Director
- Planned 5 campus events (300+ attendees); secured F&B sponsorships in 1 month
- Hosted career summits with TikTok/Tencent professionals, Led sponsorship development in 1 month