Gwen Bennett
Granbury,Texas
Summary
Strategic eCommerce Leader known for high productivity and excellent category management. Specialize in market analysis, supplier negotiation, and inventory management. Excel in communication, leadership, and problem-solving to achieve business goals using these skills to drive category growth and profitability.
Overview
30
30
years of professional experience
Work History
Digital Category Management
VITACOST.COM
01.2023 - Current
- Company Overview: An online marketplace offering over 40,000 natural, organic, sustainable, and eco-friendly products.
- Category management, assortment development and planning, vendor analysis and negotiation, data analytics.
- Onboarded new vendors and products to the Vitacost platform, growing a brand-relevant assortment while discontinuing non-compliant products for improved sales and margin in the go-forward business by 10%.
- Created category product onboarding processes to increase efficiencies with cross-functional teams.
- Updated taxonomy, catalog structure, and search keywords are improving customer experience.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
Head of Customer Success, North America
VTEX COMMERCE CLOUD
03.2021 - 03.2022
- Company Overview: Digital commerce, marketplace and OMS solution to support enterprise retail and B2B customers.
- Executive leadership and management at a high growth company. Self starter, multi-tasker, proactive and collaborative team player. Supported customer's B2B and B2C tactics and strategy development on the VTEX platform.
- Developed US/NA annual financial budgets to manage the team's revenue contribution of $100M.
- Enterprise accounts, (Stanley, Black & Decker and Colgate), turned from a negative to positive NPS score in 6 months.
- Improved cross-functional team working more productively with Sales, Marketing, & Support Teams.
- Introduced and trained team on use of OKR and bottoms-up budgeting.
- Digital commerce, marketplace and OMS solution to support enterprise retail and B2B customers.
SVP eCommerce, Amazon, Customer Care, & Private Brands
BODYBUILDING.COM
Boise, USA
03.2019 - 03.2021
- Company Overview: Online manufacturer, retailer and content provider of sports nutrition products and exercise programs.
- Executive leadership and management of ecommerce store. Ownership of product assortment, vendor relations, contract negotiations, website merchandising and site operations.
- Turned unprofitable, negative sales trend to YoY growth in 6 months.
- Improved the Amazon Seller Central business to 26% ROI by adding FBA and improving Amazon Marketing.
- Turned negative vendor sentiment into positive with improved new to market product listing.
- Improved Private brand penetration from 7% of sales to 15%.
- Improved promotion management processes to add top-line and bottom-line growth.
- Increased inventory productivity through addition of vendor drop-ship program and liquidation of slow-moving styles, reduced inventory 30% YoY while improving profit margin 600 basis points.
- Online manufacturer, retailer and content provider of sports nutrition products and exercise programs.
SVP eCommerce Merchandising, Marketplaces, Marketing & Customer Care
DESTINATION MATERNITY
Moorestown, USA
04.2015 - 02.2019
- Company Overview: Specialty retailer and manufacturer of Maternity apparel.
- Executive leadership and management of eCommerce initiatives, digital marketing and omni-channel growth initiatives. eCommerce P&L responsibility. Customer voice advocate.
- ECommerce results touted in all PR to the financial community.
- Launched four new web-sites and OMS, 2/2017 to spectacular results.
- Increased web sales contribution to 25% of the chain with 40% YOY growth.
- Created Amazon Vendor Central relationship. Managed Amazon Marketing Services.
- Developed omni-channel roadmap executed new ship from store program and pick-up in-store increasing store traffic and inventory turn.
- Led digital marketing team to improve ROAS with focus on CRO.
- Prepared and presented $4M capital budget request to board of directors to support web growth in fiscally responsible manner.
- Specialty retailer and manufacturer of Maternity apparel.
VP - ECommerce & Marketing
BEALL'S, INC.
Bradenton, USA
08.1995 - 04.2015
- Company Overview: Privately owned regional department store chain.
- Executive leadership of eCommerce strategic growth initiatives. Management of ecommerce P&L, digital marketing, customer care and order management.
- Ecommerce sales 32% increase year-over-year in 2014. Contribute 10% of chain sales.
- Develop business value assessments for capital investment plan for Bealls websites, mobile, in-store kiosk and call center initiatives. Have achieved the on-going challenge to 'pay-as-you-go' for all capital. Ecommerce P&L management.
- Developed business requirements for custom OMS solution for SFS model.
- Integrated and negotiated multiple software and online marketplace agreements.
- Led strategy for the ecommerce and digital marketing roadmaps.
- Privately owned regional department store chain.
Education
Bachelor of Science - Economics
PURDUE UNIVERSITY
Skills
- Strategic Planning
- Team Leadership
- Budget-P&L Management
- Web Platform Management
- Project Management
- Category Planning Management
- Assortment Planning
- Data Analysis for Business Growth
- Vendor Relation Management
- Cross-functional collaboration
Timeline
Digital Category Management
VITACOST.COM
01.2023 - Current
Head of Customer Success, North America
VTEX COMMERCE CLOUD
03.2021 - 03.2022
SVP eCommerce, Amazon, Customer Care, & Private Brands
BODYBUILDING.COM
03.2019 - 03.2021
SVP eCommerce Merchandising, Marketplaces, Marketing & Customer Care
DESTINATION MATERNITY
04.2015 - 02.2019
VP - ECommerce & Marketing
BEALL'S, INC.
08.1995 - 04.2015
Bachelor of Science - Economics
PURDUE UNIVERSITY
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