Gwen McCown
Midland
Summary
Dynamic media, marketing, and sales professional with over 22 years of expertise in radio broadcasting, advertising sales, digital marketing, and event management. Proven ability to cultivate long-term client relationships and devise impactful marketing strategies, resulting in the successful execution of advertising campaigns across traditional and digital platforms. Skilled in orchestrating events ranging from intimate community gatherings to large-scale music festivals, consistently delivering memorable experiences. Renowned for exceptional communication skills, strong leadership qualities, and an unwavering commitment to client success.
Overview
22
22
years of professional experience
Work History
Sales & Marketing
Townsquare Media
01.2004 - Current
- Develop and maintain long-term relationships with local and regional businesses.
- Consult with clients to create customized marketing and advertising strategies.
- Sell comprehensive marketing solutions including:
- Website development
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Social media advertising
- Display advertising
- Streaming audio advertising
- Traditional radio advertising
- Consistently identify new business opportunities and grow existing accounts.
- Manage client campaigns from strategy through execution and reporting.
- Broadcasting
- On-air radio personality for 22 years.
- Hosted a highly successful morning radio show for 19 years.
- Conducted live interviews, promotions, community engagement initiatives, and audience-building campaigns.
- Built a strong community presence and listener loyalty through engaging content and local involvement.
- Event Management & Promotions
- Planned, marketed, and executed events ranging from small community functions to major regional music festivals.
- Coordinated vendor relationships, sponsorships, logistics, staffing, and promotional campaigns.
- Managed event marketing strategies across radio, digital, social media, and community outreach channels.
- Worked closely with sponsors to maximize visibility and return on investment.
Education
Associate of Arts Degree -
Midland College
Midland, TexasSkills
- Advertising & Marketing Sales
- Digital Marketing Solutions
- Account Management
- Client Relationship Development
- Business Development
- Radio Broadcasting & On-Air Talent
- Website & Digital Advertising Sales
- Event Planning & Execution
- Sponsorship Sales
- Strategic Marketing Campaigns
- Public Speaking & Promotions
- Team Collaboration
- Customer Service Excellence
Accomplishments
- 22 years of successful service with one of the nation's leading media and digital marketing companies.
- Hosted a morning radio show for 19 years, establishing a strong and recognizable local brand.
- Built and maintained long-term client partnerships resulting in repeat business and account growth.
- Successfully executed numerous community events and large-scale music festivals.
- Extensive experience helping businesses grow through integrated digital and traditional marketing solutions.
Timeline
Sales & Marketing
Townsquare Media
01.2004 - Current
Associate of Arts Degree -
Midland College