Open To Work
Gwendalyn Stubbs
Lexington,KY
Summary
Offering strong foundation in communication and organization, eager to absorb and apply industry insights. Brings academic background in marketing principles and skills in digital tools such as social media platforms and content creation. Ready to use and develop creativity and analytical skills in [Desired Position] role.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Research Assistant
University of KY Department of Marketing & Supply Chain
Lexington, KY
03.2026 - Current
- Investigated 4,000 LexisNexis reports to determine effective organizational practices for utilizing AI in consumer engagement.
- Crafted and fine-tuned AI prompting workflows leveraging ChatGPT, focusing on automating the extraction and classification of qualitative data.
- Developed and implemented scalable methodologies for transforming unstructured content into consistent datasets to enhance operational efficiency.
- Conducted research on AI-driven marketing solutions to improve customer engagement and digital experience initiatives across diverse industries.
Behavioral Lab Assistant
University of KY Department of Marketing & Supply Chain
Lexington, KY
01.2026 - Current
- Facilitated comprehensive research support, encompassing both quantitative and qualitative methodologies.
- Executed data collection and management processes for behavioral studies using Excel and Sona, ensuring precision and alignment with research standards.
- Performed comprehensive quality control assessments on datasets and experimental procedures to uphold data accuracy.
- Coordinated efforts with faculty and graduate researchers to support the advancement of consumer behavior and marketing research initiatives.
Research Assistant
University of KY Department of Marketing & Supply Chain
Lexington, KY
12.2025 - 01.2026
- Analyzed and processed 7,690 consumer packaged goods records with Mintel data, ensuring accuracy for extensive quantitative research initiatives.
- Conducted evaluations of packaging attributes, including transparency and imagery disclosures, to maintain consistency and reliability through structured coding protocols.
- Implemented detailed data validation and error-checking procedures in Excel, focusing on reducing dataset inaccuracies.
- Executed high-stakes data tasks with meticulous attention to detail, ensuring accuracy for downstream analysis.
Front of House Manager & Office Assistant
University of KY Singletary Center
Lexington, KY
01.2024 - 05.2025
- Facilitated scheduling, payroll management, and administrative support for staff and volunteers, guaranteeing precise and timely operational processes.
- Managed creation and maintenance of event records, invoices, and schedules using EMS software.
- Supervised financial transactions and reconciliations for concessions to uphold integrity and meticulousness.
- Executed diverse responsibilities in a fast-paced setting, consistently meeting deadlines and implementing solutions to challenges.
Breaking the Big Machine Gatton Cohort Member
Gatton College of Business and Economics
Nashville, TN
10.2024 - 11.2024
- Evaluated shifts in music industry dynamics through consumer branding and economic analysis, driving strategic business decisions.
- Collaborated with industry leaders to analyze the impact of content technology and audience behavior on modern media ecosystems.
Micro-internship
Gatton College of Business and Economics
Paris, France
06.2024 - 07.2024
- Analyzed market dynamics and strategic positioning of P&G as an Olympic sponsor, focusing on global growth opportunities and competitive advantages across various markets.
- Conducted assessments of consumer engagement and cultural factors to create targeted recommendations for optimizing international branding efforts.
- Combined qualitative site visit observations with secondary research to support informed decision-making on global commerce and sustainability initiatives.
- Enhanced cross-cultural communication and analytical skills through immersive international experiences.
Marketing Intern
RedBird Global
Louisville, KY
05.2023 - 06.2023
- Developed and implemented promotional strategies for Spectrum, focusing on direct consumer interaction to boost awareness and sales outcomes.
- Monitored and evaluated audience responses to marketing communications and promotional efforts in real-time event environments.
- Coordinated logistics for campaign execution, ensuring efficient event setup and teardown in various venues.
- Analyzed how message framing and delivery strategies enhance consumer engagement.
Education
Master of Science - Marketing
University of Kentucky
Lexington, Ky05-2026
Bachelor of Business Administration - Marketing
University of Kentucky
Lexington, Ky05-2025
Bachelor of Business Administration - Management
University of Kentucky
Lexington, Ky05-2025
Skills
- Qualtrics
- Excel data analysis skills
- Tableau
- JMP Pro
- Google Analytics
- Experience with Salesforce
- EMS Software
- Mintel analysis
- Experience with Nexis
- SPSS proficiency
Certification
Google Analytics - March 2026
Work Preference
Job Search Status
Open to workWork Type
Full TimeSalary Range
$45000/yr - $200000/yrTimeline
Research Assistant
University of KY Department of Marketing & Supply Chain
03.2026 - Current
Behavioral Lab Assistant
University of KY Department of Marketing & Supply Chain
01.2026 - Current
Research Assistant
University of KY Department of Marketing & Supply Chain
12.2025 - 01.2026
Breaking the Big Machine Gatton Cohort Member
Gatton College of Business and Economics
10.2024 - 11.2024
Micro-internship
Gatton College of Business and Economics
06.2024 - 07.2024
Front of House Manager & Office Assistant
University of KY Singletary Center
01.2024 - 05.2025
Marketing Intern
RedBird Global
05.2023 - 06.2023
Bachelor of Business Administration - Marketing
University of Kentucky
Bachelor of Business Administration - Management
University of Kentucky
Master of Science - Marketing
University of Kentucky