Summary
Overview
Work History
Education
Skills
Websites
Awards
Languages
Timeline
Generic

Gwendolyn Hernandez

Charlotte,NC

Summary

Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Overview

6
6
years of professional experience

Work History

Assistant Director, External Affairs

The Atlantic Coast Conference
05.2023 - Current
  • Support the Deputy Commissioner – Chief of External Affairs in implementing the ACC’s strategic communications and public relations plan, with management responsibility of various aspects within the
    overarching strategy.
  • Manage the partnerships and execute the public relations efforts including, but not limited to, the College Football Playoff’s Extra Yard for Teachers, Dream On 3, ACC Academic Consortium, ACC Game Changers.
  • Assist in the preparation and execution for external affairs responsibilities for both season‐long and
    championship‐specific events with special emphasis on the ACC Football Kickoff, Football Championship Game, Women’s Basketball Tipoff, Men’s and Women’s Basketball Tournaments and Baseball Championship.
  • Assist in producing and maintaining the ACC crisis management manual.
  • Manage the external affairs departmental budget, including all incoming and outgoing invoices, and providing regular updates to supervisors.

Brand Manager & Publicist

McKinze Gaines
03.2023 - Current
  • Optimized social media presence to engage with fans and local Charlotte businesses.
  • Oversaw social media campaigns to increase brand and fan engagement.
  • Organized signings and appearances at various Charlotte businesses.
  • Secured a Brand Ambassador deal with a Charlotte soccer store.
  • Conducted media training sessions to effectively present their message during interviews and public appearances.
  • Established strong relationships with key journalists, and influencers within the industry.

Communications Coordinator

Charlotte FC
03.2022 - 02.2023
  • Create and distribute press releases for Charlotte FC's signings and activation.
  • Served as the primary point of contact for Charlotte FC's First Team players media request. Including live translation for first team spanish speaking players during press conferences and interviews.
  • Build relationships with journalists, producers, and broadcasters across multiple industry sectors (primarily sport, news, business, and culture) in Charlotte, the U.S and internationally.
  • Assist with the fulfillment of media and promotional needs during all Charlotte FC matches, a variety of special events at Bank of America Stadium, and Club/Stadium-themed press conferences and special events.
  • Assist with mid-week media operations duties as required including providing technical support for mid-week press conferences as well as player-related media requests.

Media Relations Assistant

NYCFC
03.2018 - 03.2022
  • Host influencers and celebrities at NYCFC home matches.
  • Communicate with media personnel at NYCFC home matches to ensure that they understand the rules set in place by both the club and Major League Soccer.
  • Conduct and transcribe post-game interviews with players and coaches to gather quotes for official use on the NYCFC website, as well as translate for players during the interviews.
  • Assist in Media Day for NYCFC 24-Hour Game by monitoring media scrums and 1:1 interviews.

Executive Assistant/Account Executive

The Hayes Initiative
10.2020 - 12.2021
  • Served as a liaison, drafting and issuing press releases, writing speeches, conducting client interviews and organizing publicity events.
  • Monitor media coverage and report results to the wider team and clients.
  • Book all travel arrangements, including lodging, transportation, and activities, both within the U.S and internationally.
  • Track and compile press coverage and media mentions across digital, print, and broadcast for daily reports for various clients.
  • Research and coordinate external speaking engagements and award submissions for clients and internally.

Community Relations Assistant

NYCFC City In The Community (CITC) Foundation
01.2019 - 10.2020
  • Partner with other youth from around NYC to tackle social issues and serve as role models in our communities through free soccer programming for children.
  • Build a social media presence to help grow and promote CITC to the community to continue to provide free soccer to children around the city.
  • Create and implement a social media marketing plan and editorial calendar.
  • Spearheading a civic engagement initiative to emphasize the importance of voting

Education

Bachelor of Science - Sport Management

Farmingdale State College
Farmingdale, NY
05.2020

Union Square Academy for Health Sciences High School

Skills

  • Strong communication and interpersonal skills
  • Contract Management
  • Event planning
  • Community outreach
  • Public relations
  • Media relations
  • Market research
  • Marketing strategy
  • Brand management
  • Familiar with Cision, Critical Mention, and Muck Rack
  • Poise and competent with demonstrated ability to easily transcend cultural differences

Awards

  • Dean's List Spring 2017
  • Dean's List Fall 2019

Languages

Spanish
Native or Bilingual

Timeline

Assistant Director, External Affairs

The Atlantic Coast Conference
05.2023 - Current

Brand Manager & Publicist

McKinze Gaines
03.2023 - Current

Communications Coordinator

Charlotte FC
03.2022 - 02.2023

Executive Assistant/Account Executive

The Hayes Initiative
10.2020 - 12.2021

Community Relations Assistant

NYCFC City In The Community (CITC) Foundation
01.2019 - 10.2020

Media Relations Assistant

NYCFC
03.2018 - 03.2022

Bachelor of Science - Sport Management

Farmingdale State College

Union Square Academy for Health Sciences High School

Similar Profiles

CREATE PROFILE
Gwendolyn Hernandez