GWYNETH SILBER
Atlantic Beach
Summary
Dynamic Senior Engagement Planner with a proven track record at CMI Media Group, adept in strategic planning and budget management. Successfully led HCP engagement strategies for high-priority pharma brands, enhancing client satisfaction and operational efficiency. Recognized for exceptional communication skills and mentoring junior team members to achieve outstanding results.
Overview
4
4
years of professional experience
Work History
Senior Engagement Planner
CMI Media Group
New York
09.2024 - Current
- Led the development of HCP-focused engagement strategies for high-priority pharma brands, including Otsuka’s Rexulti and multiple Johnson & Johnson brands.
- Collaborated with internal teams to develop targeted HCP plans, aligned with specific specialties and treatment journeys.
- Mentored junior team members, and helped improve internal workflows for better efficiency.
- Handpicked to join the Johnson & Johnson team, CMI’s largest and most complex account, based on proven success and efficiency in the Otsuka Rexulti business.
Media Planner
Havas Media Group
New York
03.2023 - 09.2024
- Managed over $60M in media budgets across various brands for HCP and DTC campaigns.
- Proven track record in strategic planning and execution, with a focus on achieving measurable business results and client satisfaction.
- Recognized as one of the seven highest-performing employees across the media team brand portfolio.
- Strong financial acumen and budget management experience, ensuring cost-effective media planning and optimization.
- Excellent communication and presentation skills, with the ability to articulate strategic insights clearly.
Planning Associate
Havas Media Group
New York
02.2022 - 03.2023
- Assisted in developing several cross-channel media plans, enhancing brand reach, and engagement.
- Collaborated with investment teams to ensure media strategies are being delivered, and client needs are being met.
- Responsible for delivering all financial paperwork to clients, including media authorization forms, change orders, billing, and flowcharts.
- Participated extensively in the creation and presentation of strategic and tactical media recommendations.
- Led the budget roll-up team for a year in collecting monthly spending from internal teams for over 50 Sanofi brands to ensure all budget changes were recorded.
Summer Intern
Havas Health & You
New York
06.2021 - 08.2021
- Exposed to the various elements of a healthcare agency.
- Collaborated with fellow interns to create a full marketing campaign which the team presented to CEO.
Education
Bachelor of Arts - English Literature, Business of Entertainment, Media, and Technology
New York University
New York, NY12.2021
Skills
- Microsoft Office Suite
- Budget management
- Client relationship management
- Effective communication
- Strategic planning
Passions
- Media
- Technology
- Design
- Writing
- Art
- Travel
Timeline
Senior Engagement Planner
CMI Media Group
09.2024 - Current
Media Planner
Havas Media Group
03.2023 - 09.2024
Planning Associate
Havas Media Group
02.2022 - 03.2023
Summer Intern
Havas Health & You
06.2021 - 08.2021
Bachelor of Arts - English Literature, Business of Entertainment, Media, and Technology
New York University
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