Gwynn Chernysheff
Olympia,WA
Summary
Dynamic, Compassionate Servant Leader Expertise in Turnaround Projects.
NOI Performance:
2022 #12/123 Western Division
2023 #1/127 Western Division
Achieved 100% Occupancy 2023 (maintaining 100% into 2024) from (56% in 06/2021)
Focus on company culture, branding and company systems ~ garnering proven results; increasing revenue, improving retention, reducing turnover, increasing resident/associate satisfaction.
Collaborative/Coach style committed to authentic communication, creating vision, managing expectations, and sparking excellence to enable meeting performance benchmarks, and delivering on promises made to those served. Excels in building and directing high-performing teams to develop solutions and solve operational and technical problems.
Overview
26
26
years of professional experience
Work History
Executive Director II
Brookdale Olympia East
06.2021 - Current
- Current administrator of 79 unit IL/AL community with 7 Department Managers and 60+ FTE and PTE.
- Accountable for all areas of operations meeting all financial and budgetary objectives operating an annual budget of 5.2M
- Current Metrics: Increased Occupancy from 56% OCC in 07/01/2021 to 100% (and maintaining) as of 02/26/2024.
- Exceeded NOI in 2022 and in 2023: Current NOI JAN 2024 Exceeded NOI 136,864.
- Improved retention numbers in 2023 for FTE by 37%+ since Jan 2023.
- Increased care revenue stream 38% by implementing strategies to increase ability to care for higher acuity.
- Reduced spending by 18%.
- Managed Premium Labor at Budget for 2023.
- Conducted salary/wage review and implemented consistent salary administration tied to goals and performance benchmarks.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Reduced DSHS Entries by 65% in 2023 from 2022.
- Improved resident satisfaction by 38% YTD since 12/2022.
Executive Director
Bonaventure Senior Living
07.2020 - 06.2022
- Managed 223 apartment Senior Living Community which encompassed Independent Living, Assisted Living and Memory Care.
- Improved resident and family satisfaction from 78% to an overall score of 87.5% by role-modeling/ implementing a commitment to creating a culture of excellent customer service.
- Developed and directed a team of 11 managers and 85+ line staff members.
- Improved training program and onboarding process which resulted in Staff Turnover reduced in half from 228% to 149%.
- Proactively reduced labor hours to protect NOI and reflect census more accurately.
- Increased Care Services revenue average from $1078 to $1350 by auditing and capturing lost revenue for services being delivered by Care Team.
- Improved overall operations by analyzing inferior systems in place versus company systems and leading staff to utilize and adhere to company standards and systems.
- Performed and corrected Wage Administration audit to reduce company risk and liability.
Area Sales & Marketing Specialist-WA Region
PEGASUS SENIOR LIVING
03.2019 - 07.2020
- Supported 13 communities in WA and CA states during change management/new founder phase of Western Washington portfolio. Specializing in private pay: Independent Living, Assisted Living and Memory Care. Driving quarterly/annual goals.
- Consistently achieved overall strong closing ratio-(48-65%) results: meeting or exceeding sales goals, and measurable net gain growth within assigned communities.
- Provided on-site training, and support to leadership teams: company branding and standards for new hires including Executive Directors, Sales & Marketing Directors, Team Leaders and Line Staff, implementing new systems, navigating database, company standards and branding for new team members.
- Strategic sales planning, organic lead generation through data analysis and specific geographic approaches to increase sales and occupancy.
- Audit and ensure lead database standards met and maintained for multiple sites.
- Event Planning for multiple sites: lead generation, branding and community engagement.
- Responsible for evaluating advertising, social media metrics/standards.
- Contributed to the development of collateral copy and design for multiple Western Washington and California markets.
- Covid-compliance and regulation oversight for multiple locations.
Director of Sales & Marketing
MILESTONE RETIREMENT COMMUNITIES-BRIDGEPORT PLACE
09.2017 - 03.2019
- Achieved improving occupancy from 67% to 92% in 9 mos.
- Conducted quarterly comprehensive Competitive Analysis to drive Marketing Plans and efforts.
- Worked with multiple departments to facilitate communication and deliver personalized solutions to potential residents, and their families.
- Responsible for quarterly, and ongoing training of "First Impressions" with Front Desk Staff, and all Care Team Members.
- Assessing and identifying additional third-party resources, and support.
- Expected to organize ongoing monthly, quarterly and annual events/activities to generate leads and revenue.
- Weekly networking with local hospitals, rehabilitation centers, physicians, and business community to drive organic referrals.
Lead Concierge & Resident Relations
MBK SENIOR LIVING
06.2014 - 09.2017
- Superior customer service skills serving diverse community of residents and staff in 144 unit IL community.
- Assisted with AR/AP, monthly statements and other administrative tasks as assigned.
- Able to handle several tasks simultaneously including face-to-face contact with residents, visitors and associates; While fulfilling administrative tasks.
- Fostered operational efficiency and compliance with company policies through effective coordination of office activities for and in partnership with Business Office Manager.
- Assisted with screening and onboarding new applicants.
- Met regularly with residents in one-on-one meetings for the purposes of assessing resident social needs, and establishing strong communication to promote positive relations.
Home Health
Evergreen In-Home Care Services
01.2007 - 10.2008
- Specific position details available upon request
Estate Manager & Personal Asst.
Hanlon Estates
11.2005 - 12.2007
- Recruited, supervised and coached 1 LPN/3 caregivers on proper procedures and care standardsmanaged 24/7 In-Home private services including service plan, medications and personal needs.
- Increased medication knowledge and medical terminology through consistent research and continuing education.
- Assisted in managing correspondence, and communication with multiple financial institutions, and companies owned by Mrs. Hanlon.
- Managed large projects to 40 acre property and private homes in Oregon and California.
Director of Operations
BOYS & GIRLS CLUBS OF CENTRAL OREGON
06.1998 - 10.2005
- Promoted 4 times within a 7 year period from line staff position to senior leadership position as Director of Operations.
- Recruited, hired, trained, and retained team of 150+ qualified PTE and FTE staff to carry out responsibilities of Five Core Program Areas in 8 sites and 2 satellite sites, serving 8000+ members in 3 counties.
- Board Recruitment & Development, HR Practices & Policy Adherence, Staff Recruitment, Training & Development.
- Facility Management of 8 facilities in 3 counties; including Warm Springs Tribes Reservation, and Juvenile Detention facility.
- Budget Planning and Management reduced overall budget spending by 16% for $2.8 Million organization through examining labor costs and supplies purchasing.
- Helped develop and determine overall vision and provided team leadership and consistent messaging to Central Oregon communities.
- Responsible for Program Planning & Implementation, and conducting annual Commitment to Quality analysis for 8 facilities.
- Increased Fundraising/Grant Writing, and Legacy/Endowment Planning by more than 25% overall for three counties.
- Collaborated with multiple county municipalities, agencies, businesses and boards to drive fundraising, board development, and improve branding messaging.
Education
Bachelor of Arts - Public Administration/Organizational Development
The Evergreen State College
Olympia, WA2021
Associate of Arts - History & Political Science
Lower Columbia College
Longview, WA05.2014
Skills
- Servant Leadership
- WA ALF Administrator License
- Operations Management
- Recruiting & Human Resources
- Financials/Budget
- Risk & Crisis Management
- Sales & Marketing Management
- Communications/Presentation
- Facility Management & Vendor Contracts
- Comprehensive Event Planning
Accomplishments
- More than 15+ years comprehensive Operations & Leadership Management experience in multiple fields: Senior Living, National Nonprofit Organization, and Food/Beverage.
- Successful change management experiencealong with developing stellar leadership teams.
- Proven ability to identify areas of opportunity and implement strategies and tactics to improve and deliver on company goals.
- Accountable for all areas of operations meeting all financial and budgetary objectives operating annual budgets of 3M-$25+ M.
- Consistent metrics growing occupancy from 58% to 90%+.
- Increased Resident Survey Satisfaction from Overall from 79.8% to 87.5%
- Implemented Staff Training and Retention strategies which dramatically reduced Staff Turnover and improved delivery of services, including developing culture of commitment to excellence and kindness.
- Improved occupancy census in multiple census challenged communities and facilitated efforts to implement, protect and improve company best practice.
- Able to attract referral partners based on aggressive plan to improve reputation and improved delivery of services.
- Proactively reduced labor expenses and overall spending by 18% by analyzing Maintenance, Concierge and Activities Departments.
- Managed 150+ FTE & PTE in nationally recognized Nonprofit Organization.
- Provided guidance and leadership to develop sales-centric culture in multiple sites and provided support with direction from RDSM for improved KPIs amongst sales force in communities.
- Primary Writer & Editor for 5-year Business, Vision Plan and Marketing plan for 501C-3 corporation.
- Secured from RFPs and/or presentations multiple Grant/Legacy awards totaling $1.4M.
Timeline
Executive Director II
Brookdale Olympia East
06.2021 - Current
Executive Director
Bonaventure Senior Living
07.2020 - 06.2022
Area Sales & Marketing Specialist-WA Region
PEGASUS SENIOR LIVING
03.2019 - 07.2020
Director of Sales & Marketing
MILESTONE RETIREMENT COMMUNITIES-BRIDGEPORT PLACE
09.2017 - 03.2019
Lead Concierge & Resident Relations
MBK SENIOR LIVING
06.2014 - 09.2017
Home Health
Evergreen In-Home Care Services
01.2007 - 10.2008
Estate Manager & Personal Asst.
Hanlon Estates
11.2005 - 12.2007
Director of Operations
BOYS & GIRLS CLUBS OF CENTRAL OREGON
06.1998 - 10.2005
Bachelor of Arts - Public Administration/Organizational Development
The Evergreen State College
Associate of Arts - History & Political Science
Lower Columbia College
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