Research and analyze consumer behaviors to confirm and improve potential growth opportunities
Partnered with digital advertising team to identify and track shifts in consumer behaviors by designing six new targeted ad-serving applications, resulting in a 140% increase in client spend
Working with IT and other stakeholders to prioritize product and customer requirements against business strategies, product roadmap, and value drivers
Leads entire product management life cycle by translating business strategies reflected in downstream product processes
Leverage data-driven approach to guide product delivery and iterations from end to end
Provide backlog management, iteration planning, and elaboration of user stories
Worked one-on-one with clients to improve cutover plan by outlining how to set-up database, applying code, and converting data over to new system
Business and Integration Analyst
Accenture
08.2021 - 04.2023
Collaborate with project managers and cross-functional teams to implement, modify, test, and administer business system applications
Evaluated potential software vendors for compatibility with existing systems, making informed recommendations for future integrations
Draw insights from data and provide actionable recommendations for improvements
Delivered comprehensive training sessions on new systems and tools, fostering user adoption and increasing productivity
Facilitated communication between stakeholders throughout the integration process, ensuring alignment on project goals and expectations.
Optimized system performance by conducting regular audits and recommending improvements, ultimately enhancing overall efficiency.
Marketing Insights Intern
Best Buy
11.2020 - 04.2021
Contributed to risk assessment activities by identifying potential issues and suggesting mitigation strategies
Attended department meetings to report on findings and to brainstorm and share new ideas with other team members
Delivered timely updates on emerging industry trends and competitive threats, enabling swift responses from senior management in addressing challenges
Managed relationships with key retail partners, fostering collaboration on joint promotions and events.
Education
Bachelor of Applied Science / Health Services Management -
University of Minnesota - Twin Cities
Minneapolis, MN
05.2021
Skills
Excel
Power BI
Business process modeling
Qualitative Research
Data Analysis
Enterprise Resource Planning
Data Mapping
Projects
Twitter Bot Project
Created a Twitter Bot utilizing Twitter’s API that sent automated pre-written tweets to users interacting with the the account
The goal was to increase overall engagement with the bot
The bot can provide additional customer service for business through it's automation by increasing user engagement through assembling a list of Twitter accounts that perfectly match a business to target users
Timeline
Business Analyst Consultant
Accenture
04.2023 - Current
Business and Integration Analyst
Accenture
08.2021 - 04.2023
Marketing Insights Intern
Best Buy
11.2020 - 04.2021
Bachelor of Applied Science / Health Services Management -