Hacene Ledad
Homestead,USA
Summary
Dynamic Key Account Manager with a proven track record at RUCKUS NETWORKS, achieving 134% of quota. Bilingual in French and English, I excel in building relationships and driving sales growth. Skilled in Cisco solutions, I leverage my expertise to meet client needs and foster long-term partnerships in competitive markets.
Overview
24
24
years of professional experience
Work History
Key Account Manager Service Provider Southern Europe and Africa
RUCKUS NETWORKS/COMMSCOPE
12.2021 - 07.2023
- Handling the Business Relation with Orange in France/South Europe and Africa
- Managing the Frame Agreement (Prices) and the Legal Contract
- Knowledge transfer and certification within Orange
- Point of contact for the business in my Area with the Headquarter
- Result: 134% vs Quota 2.6 M$
Business Developer Europe
WEBRO CABLE
02.2020 - 11.2021
- Managing Distributors and System Integrators
- Dealing with Tenders, and provisioning fulfilling customers needs
- Starting new business in South Europe Portugal and Spain.
- Point of contact for the business in my Area with the Headquarter.
- Result: 120% vs Quota 500 K$
Sales Director Northern Africa and Middle East
CEGEDIM ACTIVE
09.2015 - 12.2017
- Managing Customers and Prospect in each country
- Dealing with the Local Business French Embassy
- Organising RFP task force meeting
- Focussing on Partners and developing the relationship
- Marketing budget to organise some event for the Cegedim brand awareness Dubai 2016.
- New market not a quota carrier
Account Executive Service Provider, Service, Retail and Northern Africa
Enterasys Networks/ Extreme Networks
Issy Les Moulineaux France , France
09.2012 - 09.2015
- Managing Prospect in the different sector of activity that I’m in charge, finding customer budget and needs.
- Solution oriented to fulfil their needs.
- Building the Channel in Northern Africa, Distributor and Resellers and OEM with Ericsson.
- Focus on Lan, Data Center, SDN, Wifi
- Result : FY 15 : 63% vs Quota 2.5 M$
- Generated weekly reports on sales performance against targets for upper management review.
- Managing Prospect in the different sector of activity that I’m in charge, finding customer budget and needs.
- Solution oriented to fulfil their needs.
- Building the Channel in Northern Africa, Distributor and Resellers and OEM with Ericsson.
- Focus on Lan, Data Center, SDN, Wifi
- Result : FY 15 : 63% vs Quota 2.5 M$
- Generated weekly reports on sales performance against targets for upper management review.
Public Sector and Defense Account Manager
Enterasys Networks
Paris
09.2012 - 08.2014
- In charge of the Public Sector and Defense in France (Ministries, City Council, State council, etc...).
- Managing Healthcare and Education, in charge of customer relationship, handling tenders.
- Maintain our installed base, and win some new customer within the defense, Education, and Healthcare.
- Focus on Lan, Data Center, SDN, Wifi
- Result : FY 14: 108% vs Quota 3.8 M$
Strategic Account Manager
JUNIPER NETWORK
10.2009 - 09.2012
- Managing North part of France Private and Public Sector
- Prospective and active customers
- Manage prospective and active customers (Decathlon, Auchan, Leroy-Merlin, Europcar, Danone)
- New technology development, Local Area Network, Data Center, Wifi, Wan Optimization
- Result : FY 12 110% vs Quota 10 M$
Area Sales Manager EMEA and Asia/Pac
NETASQ
09.2007 - 09.2009
- Manage prospective Distributors and Partners for EMEA and Asia (Config, Escom Bulgaria)
- Follow-up on customer’s meeting with the Channel to develop the current business: Marmara University in Turkey, Libra in Bulgaria, GITN in Malaysia etc....
- Managing the Marketing budget (Incentives, Event, Marketing coop)
- Build up a partner relationship within each region, starting with Service Provider and Integrators
- Result : FY 08 97% vs Quota 1,5 M€
Sales Account Manager Middle East for Algeria
CISCO SYSTEMS Europe
07.2005 - 03.2007
- Manage Prospective and Active customer Private and Public Sector (Ministry, National Bank)
- Determine budget, create needs, and identify key success.
- Work with consultant in different sector E-health, E-gov, and different technology TOIP, Security, Data centre, building up an Executive Business meeting in San Jose with High Touch Customers.
- Portfolio of 50 accounts: Ministries, Banks, Oil and Gaz.
- Result: FY06 102% vs Quota 8 M$
Sales Account Manager
CISCO SYSTEMS Europe
05.2000 - 07.2005
- Manage active, and prospective customers, in the Mid-Market Sector
- Project specifications RFQ teamwork with a Systems Engineer
- Coordinate with Cisco Certified Resellers to elaborate financial quotations.
- Portfolio of 400 Actives Customers: 4.3 million dollars in US turnovers.
- Lan, Wan, Security, Data Center, Wifi, IP Telephony, SAN
- Results: Each year between 95% to 130%
Sales South-West of France
NOVELL Inc.
06.1999 - 04.2000
- Managed a portfolio in a strong competitive area, mapping customer’s migration with some Certified or In-Progress Certified Partners.
- Reported to the Operation Director to make statements in terms of achievement (Quantitative and Qualitative Research Business Reviews).
- Launched a Special Licensing program to project increase of market share.
Education
Bachelor of Arts - Business and Administration
Humberside Business School
Hull, UK05.1998
University Institute of Technology - International Trade and Logistics
Sceaux University
Sceaux, France05.1997
Skills
- French Native Language
- English Fluent
- Basic level in Spanish
- Cisco Sales Expert
- CNS: Certified Novell Salesperson
- Netasq Administrator certified
Green Card Holder
True
Languages
French
Native/ Bilingual
English
Native/ Bilingual
Spanish
Professional
Timeline
Key Account Manager Service Provider Southern Europe and Africa
RUCKUS NETWORKS/COMMSCOPE
12.2021 - 07.2023
Business Developer Europe
WEBRO CABLE
02.2020 - 11.2021
Sales Director Northern Africa and Middle East
CEGEDIM ACTIVE
09.2015 - 12.2017
Account Executive Service Provider, Service, Retail and Northern Africa
Enterasys Networks/ Extreme Networks
09.2012 - 09.2015
Public Sector and Defense Account Manager
Enterasys Networks
09.2012 - 08.2014
Strategic Account Manager
JUNIPER NETWORK
10.2009 - 09.2012
Area Sales Manager EMEA and Asia/Pac
NETASQ
09.2007 - 09.2009
Sales Account Manager Middle East for Algeria
CISCO SYSTEMS Europe
07.2005 - 03.2007
Sales Account Manager
CISCO SYSTEMS Europe
05.2000 - 07.2005
Sales South-West of France
NOVELL Inc.
06.1999 - 04.2000
Bachelor of Arts - Business and Administration
Humberside Business School
University Institute of Technology - International Trade and Logistics
Sceaux University