Summary
Overview
Work History
Education
Skills
Timeline
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Hadassah Castaldo

Wheaton,IL

Summary

Hadassah Castaldo is a driven and enthusiastic marketing professional with proven expertise in digital strategy, social media, email marketing, and brand development. She is passionate about clear communication, cross-functional collaboration, and building meaningful connections with diverse audiences. With a practical and solutions-oriented mindset, she brings a balance of professionalism and warmth to every project and team.

Overview

4
4
years of professional experience

Work History

Social Media Coordinator

Crossway Publishers
Wheaton, IL
01.2024 - Current
  • Manages Crossway Publishers' social media presence across Instagram, Facebook, Threads, X, and YouTube, ensuring brand consistency and audience engagement.
  • Leads the creation and upkeep of strategic social media content calendars to support consistent publishing and align with broader marketing campaigns.
  • Tracks and analyzes social media performance using analytics tools, delivering actionable insights and regular reports to optimize strategy.
  • Designed and launched automated email marketing campaigns using Mailchimp, supporting product launches and ongoing engagement efforts.
  • Developed original video concepts and directed cross-functional teams from pre-production through final delivery to produce compelling, on-brand content.
  • Planned and executed integrated marketing campaigns to drive brand awareness and successfully launch new products.

Private Music Coach

Self-Employed
04.2022 - Current
  • Instructs classical piano, voice, guitar, songwriting, and music theory for students of all ages and skill levels.
  • Communicates regularly with families to provide thoughtful updates and ensure a supportive learning environment.
  • Creates a positive, motivating atmosphere that encouraged creativity, confidence, and consistent participation.
  • Promotes a love of music through individualized instruction and intentional community-building, reinforcing the transformative power of the arts in everyday life.

Social Media Coordinator Intern

Music & Media Arts Field MBI
Chicago, IL
04.2023 - 10.2023
  • Assisted in launching two new online platforms for the Field.
  • Crafted a Social Media brand strategy and implemented tactics to increase engagement, facilitate growth, and encourage community.
  • Tracked and analyzed social media and online marketing initiatives.
  • Used editing and graphic design tools to create content and visuals for social channels.
  • Contributed ideas during strategic and conceptual brainstorming sessions.

Social Media Manager

XN Record Label
Chicago, IL
08.2022 - 08.2023
  • Used editing and graphic design tools to create content and visuals for social channels.
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
  • Developed and implemented strategic social media marketing plans.
  • Conceptualized, created, and crafted thoughtful campaigns that aligned with the brand's vision and long-term goals.

Photography/Videography Assistant

Nelson Media Co.
Janesville, WI
05.2021 - 08.2023
  • Photographed special events, weddings, parties and portraits.
  • Configured shots based on daily needs, weather and lighting conditions and available equipment.
  • Edited videos to upload and post to social media platforms.
  • Assisted in Company awareness through posting behind-the-scenes of shoots, locations, and edited material.

Digital Marketing Intern

Marketing Dept at Moody Bible Institute
Chicago, IL
01.2023 - 06.2023
  • Curated content for social media platforms.
  • Utilized editing and photography tools to enhance storytelling.
  • Posted useful, creative and timely content on social media, (Instagram, TikTok, Facebook).
  • Proposed creative ideas to engage followers with different content types and formats.
  • Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
  • Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
  • Grew the brand's digital interaction

Creative Director

XN Record Label
Chicago, IL
08.2021 - 08.2022
  • On the Executive team for College Record Label, bringing creativity and energy to the team.
  • Led creative team meetings to share ideas and bring actionable plans to fruition.
  • Managed direct reports' performance by establishing goals with weekly or monthly follow-ups.
  • Mentored team members in learning and adopting creative leadership skills.
  • Designed work that strongly communicated brand narrative, goals and concepts.
  • Led and directed design and production teams for XN Records' projects, creating unique designs within required timelines.
  • Invested in team dynamics and campus notoriety, increasing team membership from 4 to over 50 members.

Education

Bachelor of Arts - Music And Media Arts

Moody Bible Institute
Chicago, IL

Skills

  • Social Media Marketing
  • Content Curation
  • Audience Analysis
  • Interpersonal Communication
  • Problem-Solving
  • Photography and Videography
  • Adobe Creative Suite
  • Detail-Oriented

Timeline

Social Media Coordinator

Crossway Publishers
01.2024 - Current

Social Media Coordinator Intern

Music & Media Arts Field MBI
04.2023 - 10.2023

Digital Marketing Intern

Marketing Dept at Moody Bible Institute
01.2023 - 06.2023

Social Media Manager

XN Record Label
08.2022 - 08.2023

Private Music Coach

Self-Employed
04.2022 - Current

Creative Director

XN Record Label
08.2021 - 08.2022

Photography/Videography Assistant

Nelson Media Co.
05.2021 - 08.2023

Bachelor of Arts - Music And Media Arts

Moody Bible Institute

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