HAELY WHITE
Los Angeles,CA
Summary
Award-winning copywriter, director and content creator with 12 years of experience in advertising, renowned for crafting viral campaigns, garnering over 100 million views online across platforms. Results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
11
11
years of professional experience
Work History
Creative Lead + Copywriter
Mattel
01.2023 - 06.2023
- Led creative concepts and copywriting for new YouTube Series integrating the Fisher Price "Smilestones."
- Worked alongside brand team to ensure concepts would integrate well into the brand and developed compelling content for YouTube.
- Led social integration for Smilestone campaign across Instagram Reels and Tiktok.
- Monitored industry trends to keep creative materials fresh and engaging.
- Developed high-impact creative and promotional content for campaign from concept to completion.
Director, Copywriter
PARENTS
01.2018 - 01.2020
- Led all creative concepts and copy for YouTube series, Before/After Kids.
- Oversaw all production from A to Z - including but not limited to casting, directing, production, overseeing post production and social media promotion.
- Wrote and directed content to attract viewers during early pandemic, including spoof series: Friendship Is Blind. Directed actors remotely over zoom.
- Covid Comedy Featured on CBS Evening News with Norah O'Donnell (2020)
Director, Copywriter
FabFitFun
01.2017 - 01.2020
- Responsible for concepting series ideas and wrote soft product placement series, Literally Obsessed for FabFitFunTV. Executed two seasons with 20 episodes for FFF community.
- Led creative and writing for Sorta Awesome Mom Hacks.
- Hosted Live Shows at FabFitFun selling products to live viewers.
Senior Copywriter
Possible/ Wunderman Thompson
04.2013 - 01.2016
- Senior copywriter on clients including Mitsubishi, Microsoft Office, Microsoft Bing, Lion Capital and Stratasys Manufacturing.
- Led a team of junior copywriters and pitched my own creative to brands.
- Created website product copy, email blasts, social ads, retargeting campaigns and more.
- Responsible for high-impact messaging for marketing media, contributing to increases in revenues and market share.
- Wrote and directed educational series for 3D Printing leader, Stratasys Manufacturing.
Copywriter
Lunchbox Studios
09.2012 - 01.2014
- Lead copy and creative for Walmart shopper engagements for Mars, Gevalia, Mattel and more.
- Wrote + directed short form comedy for GameCenter YouTube channel featuring the Noob Squad. Over 5 Million views.
- Directed Tickle Me Elmo spot for Hasbro
- Developed, proofread and edited copy for adherence to brand standards and voice.
Copywriter
Beats By Dre
10.2013 - 01.2014
- Promoted and marketed works through social media platforms.
- Presented clients with unique copy options based on overall marketing objectives.
- Created content for websites and online publications.
Education
Bachelor of Science - Advertising, Film/TV
Texas Christian University
Fort Worth, TX05.2005
Skills
- Adobe Premiere Editing
- Microsoft Suite, Powerpoint
- Apple Keynote
- Social Media: Reels TikTok
- Producer Director
Additional Information
- Cannes Lion, 2015
- Cine Golden Eagle, 2005.
Timeline
Creative Lead + Copywriter
Mattel
01.2023 - 06.2023
Director, Copywriter
PARENTS
01.2018 - 01.2020
Director, Copywriter
FabFitFun
01.2017 - 01.2020
Copywriter
Beats By Dre
10.2013 - 01.2014
Senior Copywriter
Possible/ Wunderman Thompson
04.2013 - 01.2016
Copywriter
Lunchbox Studios
09.2012 - 01.2014
Bachelor of Science - Advertising, Film/TV
Texas Christian University
Similar Profiles
Aymen KassabAymen Kassab
Directeur Commercial at MattelDirecteur Commercial at Mattel
Michael WeinsteinMichael Weinstein
Staff Packaging Engineer at MattelStaff Packaging Engineer at Mattel
Carlos HernandezCarlos Hernandez
Sr Warehouse Tech at MattelSr Warehouse Tech at Mattel
Jessica LuckeyJessica Luckey
Sr. National Account Manager, Warehouse/Hardware at MattelSr. National Account Manager, Warehouse/Hardware at Mattel
Grace BonafedeGrace Bonafede
TV Talent Assistant to Andrew Kurland at Creative Artists Agency (CAA)TV Talent Assistant to Andrew Kurland at Creative Artists Agency (CAA)