Haemah Rajaraman
Livingston,NJ
Summary
Experienced in agile project management, requirements gathering, and stakeholder engagement. Leverage skills to streamline product development and align with business objectives. Maintain a track record of effective communication and team leadership, driving successful product launches and continuous improvement. Project Manager and Product Manager with experience managing Salesforce Implementation projects across various geographies and domains.
Expertise in Salesforce lightning platform, Sales Cloud, Service Cloud, Health Cloud, and Experience Cloud. Possess extensive skills in business analysis, documenting process flows, and delivering business and functional requirements.
- 6+ years of experience in Salesforce Consulting
- 7X Certified Salesforce Professional.
- Certifications include Project Management Professional
- SAFe Agile Certified Product Owner/Scrum Master
- Salesforce Accredited Health Cloud professional.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Product Owner / Project Manager
Jade Global
05.2024 - Current
- Working as Product Owner / Project Manager for two initiatives related to Partner management in Salesforce
- Implementing Agile/Scrum methodologies to facilitate efficient and iterative product development
- Communicating the product vision, roadmap, and progress to stakeholders through presentations and reports
- Managing project timelines, budgets, and resources to ensure on-time and on-budget delivery
- Collaborating cross-functionally with engineering, design, marketing, and other teams to coordinate product development
- Participate in Pre-Sales estimation and solution scoping by working with Salesforce Center of Excellence team
- Conducting user testing and research to validate requirements and iteratively improve the user experience
- Prioritizing and managing the product backlog to ensure the team is working on the highest-value initiatives
- Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
- Collaborated with engineering teams on technical feasibility assessments, resulting in realistic scope definition for projects.
Pre-Sales Consultant
Deloitte Canada
11.2023 - 05.2024
- Worked closely with Senior manager and Partners to address customer inquiries, analyze market, and gather information
- Collaborate with various internal leadership team to build Pre-Sales dashboards for various initiatives across various business units
- Demo and Collect report feedback from business stakeholders
- Worked as reporting lead to test data quality and integrity for various integration data sources with business stakeholders
- Conducted various business demos as part of Pre-sales solution and demo pitch for many customers in the Health and life sciences segment
- Supported sales team success by delivering technical expertise during client meetings and presentations.
- Delivered impactful training sessions for sales personnel, enhancing their understanding of product features and benefits.
- Reduced time spent on proposal generation through effective use of templates, allowing more focus on customization for each client''s needs.
Lead BSA
Deloitte Canada
05.2023 - 10.2023
- Worked as Lead BSA for Integration Pod, responsible to leading collaboration between various teams that access data from / to Salesforce
- Lead daily stand-up meetings and coordination with development team working in Salesforce
- Support two work streams focusing on two business units of IFC
- Collaborate with Business Analyst and Client business users to define clear acceptance criteria for user stories to ensure the team understand the requirements and deliver that meets expectations
- Participated in backlog refinement sessions and ensure the backlog items are ready for implementation
- Responsible for System data mapping and Value domain to ensure the data transformed between the system is consistent and universally acceptable across the enterprise solution
Pod Lead / Project Manager
Deloitte Canada
12.2022 - 04.2023
- Worked as Pod lead and Project manager to support the implementation of Omni Script and back office operations for License and application management
- Lead daily stand-up meetings and coordination with development team from India and Canada
- Responsible for engaging with Stakeholders to ensure the requirements for both Pod 1 and Pod 2 is delivered
- Collaborate with Business Analyst and Client business users to define clear acceptance criteria for user stories to ensure the team understand the requirements and deliver that meets expectations
- Gathered requirements for Reports and dashboard capability to track inspection and licenses
- Coordinated with developers and other salesforce admins to configure the reports and worked with Business team for changes and sign off
- Participated in backlog refinement sessions and ensure the backlog items are ready for implementation
- Worked as release manager to coordinate and support go-live activities and responsible for defining Communication plan, Pre and Post deploy activities with DevOps team and Developers across the board
SME / Functional Lead
Deloitte Canada
03.2022 - 11.2022
- Worked as SME and functional lead for the implementation of Supply management features in Health Connect Product
- Lead daily stand-up meetings and coordination with development team from Portugal to track progress, address roadblock and resolve any open clarification on requirements
- Build functional design documentation to support onboarding and training of users in Supply Management features
- Build Supply management dashboard with different report consolidated to provide centralized view of inventory of different Supply locations for the Clinics / Pharmacy
- Worked on various Conditional formatting on reports to highlight summary rows and worked on creating summary-level formula fields for various use cases
- Supported in QA activities in lower environment to identify issues at the lower environments
- Responsible for creating product backlogs, epics, and user stories for all the Supply management features
- Facilitate JAD Sessions with developers, architects, and QA people on a weekly basis to prioritize solution approaches, story point to ensure high quality deliverables
- Trained other functional leads on the Supply management capabilities by conducting work shops and hands on training sessions
- Have done market research for future enhancements, documented and presented to Product owner to prioritize and scope for future releases
Business Analyst
Deloitte Canada
11.2021 - 03.2022
- Gathering requirements, documenting user stories, prepare mock wireframes for various Patient intake process, assessment framework related to Care programs
- Lead meeting and coordination with client stakeholders on a daily basis to clarify business requirements
- Support development team on all functional requirements queries and perform unit testing on lower environments
- Review UAT test cases prepared by QA team for all the user persona scenarios
- Supported UAT users from the client side on functional requirements and clarifications on scenario’s
- Coordinated changes and enhancements with internal Deloitte health connect product team
- Leveraged Salesforce health cloud analytics to build Care plan adherence dashboard to deliver 360 degree view of patients and caregivers
- Coordinated with Deloitte technical lead team and Salesforce product team to brainstorm solution approaches and capture it in JIRA / Confluence for development team visibility
Business Analyst
Deloitte Canada
07.2021 - 10.2021
- Gathering requirements, documentation of user stories related to appointment booking, In clinic experience workflows, prepare mock wireframes for Citizen portal changes to support multiple vaccine programs
- Support development team on all functional requirements queries and perform unit testing on lower environments
- Review UAT test cases prepared by QA team for all the user persona scenarios
- Supported UAT users from the client side on functional requirements and clarifications on scenario’s
- Worked with Salesforce developers to create dashboards for appointment management for clinics that provides visibility for nurses on capacity planning for Vaccine bookings and appointments
- Coordinated changes and enhancements with internal Deloitte health connect product team
- Document scenario’s and developed deck for UAT walk through with business stakeholders
Business Analyst
Deloitte Canada
03.2021 - 06.2021
- Gathering requirements and gaps with Sales / marketing team on their sales process and identify gaps with Jupiter platform
- Documented the Gaps as Change request for discussion with Global Jupiter team
- Captured requirement gathering for Salesforce reports for Opportunity management, forecast reports to gather insights for Sales leadership team
- Advising Business team / Product owners on Salesforce out of box capabilities vs Customizations
- Performed Gap analysis for another Salesforce instance that needs to be migrated to Jupiter platform
- Documented Process gaps and metadata gaps
Salesforce Consultant
Blue Ocean CRM
05.2020 - 03.2021
- Implemented Salesforce Sales cloud and CPQ for a laboratory instrumentation provider in Canada
- Set up CPQ with contracted pricing, multiple CPQ Quote templates based on distributor region
- Data import from ACT CRM into Salesforce including Accounts, Contacts, Customer Notes, Leads and Opportunities
- Set up of Custom Reports and Dashboards for Opportunity pipeline
- Set up of Assignment Rules on Accounts based on territory
- When an opportunity is closed, an email alert was triggered to Finance team to place an order in Microsoft NAV for fulfillment
- Set up of Outlook integration with Salesforce
Salesforce Consultant
Blue Ocean CRM
05.2020 - 03.2021
- Set up of Sales Cloud, Service Cloud, Social Studio, Salesforce Maps, and Integration of Salesforce with Business Central using a Middleware
- Service Cloud had Cases flowing from Email and Social Studio
- Macros were used to push cases from Social Studio to Salesforce Service Queue
- Sales Cloud include standard Lead to Opportunity life cycle
- When an opportunity is closed, an Order is created in Business central using Middle ware tool
Salesforce Consultant
Blue Ocean CRM
05.2020 - 03.2021
- Set up of Salesforce Sales Cloud, CPQ with Multi currency pricebook and Integration with Avatax to calculate taxes at Quote level
- Integration with Net Suite using Net Score and Marketo to push leads from Marketo into Salesforce
- Helped in Design of Data model of both the Net Suite and Marketo integration in defining appropriate custom field attributes, validation rules to ensure clean data in pushed into Salesforce by utilizing Restrictive Picklists wherever possible for consistency
- Integrated with DocuSign to send Quote templates to Customers and defined multiple approval flows in Quotes based on Discount rules provided by business
- Implemented territory assignment rules on accounts based on account billing state for US and Canada, Country for Europe, and APAC
Salesforce Consultant
Blue Ocean CRM
05.2020 - 03.2021
- Set up of Sales Cloud, Service Cloud and support for Integration with NetSuite using middle ware
- Helped define the data model on Products, Order and Shipment sync objects
- Created Standard Case management process with assignment rules, Escalation Rules and Email to Case set up for the service team
- Defined Email alerts, templates to trigger notification to Sales Rep and Customer on Shipment updates from Net Suite
Salesforce Consultant
Blue Ocean CRM
05.2020 - 03.2021
- Set up of Sales Cloud Lead – Opportunity process
- Integration with Drupal to Create Accounts and Contacts in Salesforce
- Custom Objects to capture financial information from Drupal portal into Salesforce
- Custom reports and dashboards created to report to Financial performance and comparison of data between current year and past year using Joined reports
- Integration to mail Chimp to push leads who got converted into Communication subscribers list and to unsubscribe existing contacts who are no longer active
Salesforce Consultant
Independent Salesforce Consultant
05.2019 - 08.2019
- Worked on Setting up Lead automation process
- This involved assigning Leads to the appropriate teams based on the Lead origin country and assigning different record types
- This piece of work also involved setting up journey builder in marketing cloud which process data that is inserted into Data extension on a scheduled basis
- Create automated tasks when a lead is created from a selected source (e.g., Cloud page form types on Marketing Cloud)
- Worked extensively on Salesforce process builder and flow builder to accomplish the business requirements
- Coordinated with sales manager on the client side to test and validate all the changes
Salesforce Consultant
Independent Salesforce Consultant
11.2018 - 04.2019
- Handled basic administrative functions including user account maintenance, managing Profiles and Permission sets, Reports and dashboards, workflows and other routine tasks to support business processes
- Coordinated the evaluation, scope and completion of new development requests
- Created design and training documents to support developers with business requirements, user onboarding
- Have acted as liaison between business users and development team to gather requirements and provide feedback during testing
- Able to set up debug logs for user profiles and capture exceptions to share with development team for investigation and resolving issues in a timely manner
- Currently supporting a client in Chicago remotely as a part-time consultant in enhancing their Sales and Marketing cloud org
- The Job responsibilities involved sales process automation and testing marketing cloud pages for different regions
Education
Bachelor of Commerce -
Valliamal College for Women
01.2010
High school -
Velammal Matriculation Higher Secondary school
01.2007
Skills
- Project Management
- Scrum Master
- Sales Cloud /Service Cloud / Health Cloud
- Release planning
- Business analysis
- Product backlog management
- Roadmap development
- Salesforce Administration
Certification
- Project Management Professional, https://www.credly.com/badges/2d451dd9-9f24-4ec2-8975-436c4c8ced8a
- SAFe Agile Scrum Master
- SAFe Agile Product Owner / Product Manager
Timeline
Product Owner / Project Manager
Jade Global
05.2024 - Current
Pre-Sales Consultant
Deloitte Canada
11.2023 - 05.2024
Lead BSA
Deloitte Canada
05.2023 - 10.2023
Pod Lead / Project Manager
Deloitte Canada
12.2022 - 04.2023
SME / Functional Lead
Deloitte Canada
03.2022 - 11.2022
Business Analyst
Deloitte Canada
11.2021 - 03.2022
Business Analyst
Deloitte Canada
07.2021 - 10.2021
Business Analyst
Deloitte Canada
03.2021 - 06.2021
Salesforce Consultant
Blue Ocean CRM
05.2020 - 03.2021
Salesforce Consultant
Blue Ocean CRM
05.2020 - 03.2021
Salesforce Consultant
Blue Ocean CRM
05.2020 - 03.2021
Salesforce Consultant
Blue Ocean CRM
05.2020 - 03.2021
Salesforce Consultant
Blue Ocean CRM
05.2020 - 03.2021
Salesforce Consultant
Independent Salesforce Consultant
05.2019 - 08.2019
Salesforce Consultant
Independent Salesforce Consultant
11.2018 - 04.2019
High school -
Velammal Matriculation Higher Secondary school
- Project Management Professional, https://www.credly.com/badges/2d451dd9-9f24-4ec2-8975-436c4c8ced8a
- SAFe Agile Scrum Master
- SAFe Agile Product Owner / Product Manager
Bachelor of Commerce -
Valliamal College for Women
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