Hafiz Muhammad Muzamal

Contributing to the digital transformation of Qatar Museums, a leading cultural institution, by driving development, optimization, and infrastructure initiatives.

Key Responsibilities:

• Leading the migration of Magento 2 infrastructure from Cloudways to Microsoft Azure, enhancing scalability, performance, and deployment workflows
• Redesigning the website using Hyvä themes to improve frontend performance, Core Web Vitals, and overall user experience
• Developing and integrating custom payment gateways for local and international transactions, ensuring seamless and secure checkout experiences
• Managing Magento version upgrades and dependency updates to maintain platform security, stability, and access to latest features
• Implementing full-stack performance optimization techniques across frontend and backend
• Providing continuous support and maintenance, including debugging, custom module development, and feature enhancements

Served as the lead Magento consultant for Kurt S. Adler, a major B2B retailer specializing in holiday décor, managing the full lifecycle of their Magento Commerce Cloud platform. Spearheaded critical upgrades, third-party integrations, and performance optimizations to support the company’s continued growth in the digital space.

Key Contributions:

• Led a successful upgrade to the latest Magento 2.4.6 version, ensuring enhanced security, stability, and new feature compatibility
• Integrated the Point Force ERP system, customizing and extending the Firebear Import/Export module to automate data sync for products, customers, and orders
• Improved website performance by 25% through backend code refactoring, database indexing improvements, and best-practice coding standards
• Enhanced page speed by 40% by optimizing third-party modules, lazy loading, and frontend theme performance tuning
• Managed a cross-functional team of 10 developers and QA professionals, driving collaboration and maintaining high-quality code standards
• Oversaw end-to-end project planning, system monitoring, documentation, and release management
• Delivered scalable solutions to meet evolving business needs while maintaining a stable and secure eCommerce infrastructure
• Worked within an agile framework using Jira for sprint planning, task tracking, and reporting

Partnered with a U.S.-based client through Fiverr to deliver a full-scale Magento 2 solution tailored to a high-volume, API-driven eCommerce business. Focused on platform upgrades, complex third-party integrations, and theme customization for a smooth and scalable customer experience.

Key Contributions:

• Upgraded the platform from Magento 2.4.3 to Magento 2.4.6, ensuring improved performance, stability, and access to new features
• Developed and integrated multiple third-party systems including Auslogics Dropshipping, Mautic Marketing Automation, and CloudMachines AdeptAI, enhancing automation and customer engagement
• Worked extensively with a large product catalog, using ElasticSuite to optimize layered navigation and category management
• Customized the WeltPixel theme, implementing deep modifications and developing bespoke extensions to support client-specific business requirements
• Provided full-stack development support, including backend logic, frontend enhancements, and API management
• Collaborated closely with the client located in New York, aligning work hours and delivery milestones with their timezone to ensure real-time communication and support
• Delivered a robust, high-performance Magento 2 storefront built for scalability and seamless integration with modern eCommerce tools

Junaid Jamshed is a leading B2C fashion brand operating on Magento Commerce Cloud. With a strong presence in Pakistan and international markets, the brand’s eCommerce platform supports large-scale traffic and complex third-party integrations.

Key Contributions:

• Performed code deployments and environment management on the Magento Cloud infrastructure
• Actively contributed to the integration of multiple third-party systems, including payment gateways and shipping providers
• Worked as a Full Stack Magento 2 Developer in a cross-functional team of 5, building scalable features and integrations
• Developed custom modules and extended functionality of existing Magento core and third-party modules to meet business needs
• Implemented theme customizations to deliver a responsive and user-friendly frontend experience
• Wrote clean, testable, and efficient code following Magento and industry best practices
• Used Jira for sprint planning, issue tracking, and project coordination within the development lifecycle
• Conducted performance audits, including page load analysis and time-to-interactive improvements, leading to measurable enhancements in site speed and user experience

Sana Safinaz is a leading B2C fashion brand powered by Magento Commerce Cloud, serving a wide customer base in Pakistan and internationally. Known for its high-performance eCommerce experience, the platform supports extensive traffic, complex shipping workflows, and a dynamic catalog.

Key Contributions:

• Upgraded the store to the latest Magento 2 version (at the time), improving platform security, performance, and feature availability
• Developed a custom automatic shipping and delivery system, integrating multiple third-party shipping vendors for seamless logistics
• Played a key role in the Magento performance optimization team, contributing to improvements in speed and backend efficiency
• Diagnosed and resolved critical bugs and performance issues while adhering to Magento coding standards and best practices
• Developed custom modules and extended functionality within Magento Core, third-party modules, and theme-level components
• Collaborated in a cross-functional team of 8, including 4 backend developers, 2 frontend developers, 1 QA engineer, and a scrum master
• Managed daily development tasks through the Jira ticketing and project management system
• Contributed to the successful on-time delivery of the project with a stable and optimized production environment