Summary
Overview
Work History
Education
Skills
Timeline
Work Preference
Hailee Kennedy

Hailee Kennedy

Marketing Advisor
Lynnwood,WA
The way to get started is to quit talking and begin doing.
Walt Disney

Summary

Creative Marketing and Event Management professional prepared to deliver impactful strategies and solutions. Recognized for expertise in brand development, campaign execution, and event coordination that align with business goals. Collaborative and innovative team player with a focus on achieving measurable results and adapting to changing market conditions. Skilled in market analysis, digital marketing, client relationship management, and creative problem-solving.

Overview

7
7
years of professional experience
3
3
years of post-secondary education

Work History

Marketing Advisor

Weidner Apartment Homes
05.2024 - Current
  • Supported marketing initiatives by conducting market research and analyzing consumer trends.
  • Assisted in creating engaging content for social media platforms to enhance brand visibility.
  • Collaborated with team members to develop promotional materials aligned with brand messaging.
  • Managed email marketing campaigns by segmenting target audiences and drafting compelling copy.
  • Utilized analytics tools to track campaign performance and gather insights for future strategies.
  • Streamlined internal processes for more efficient project management and execution.
  • Strengthened client relationships by providing tailored marketing advice and support.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Trained junior team members on marketing best practices, enhancing overall departmental performance.
  • Organized events and promotions, ensuring alignment with overall marketing objectives and timelines.

Community Director

Weidner Apartment Homes
02.2022 - 05.2024
  • Coordinated community events to enhance resident engagement and foster relationships.
  • Developed outreach programs to increase participation in local initiatives and services.
  • Implemented feedback systems to gather resident input for program improvement and satisfaction.
  • Supervised on-site staff, providing guidance, training, and performance evaluations as needed.
  • Oversaw maintenance projects, ensuring quality workmanship while adhering to budgetary constraints.
  • Acted as liaison between residents, management teams, vendors, contractors – ensuring clear communication at all times.
  • Monitored market trends to inform pricing strategies that maximized revenue potential without sacrificing resident satisfaction.
  • Implemented innovative marketing strategies to attract new residents and increase occupancy rates.
  • Increased community engagement by planning and executing various events and initiatives.
  • Built relationships with residents, families and community.

Assistant Community Director / MIT

Weidner Apartment Homes
05.2018 - 02.2022
  • Coordinated community events to enhance resident engagement and foster a sense of belonging.
  • Developed and implemented communication strategies to inform residents about community programs and initiatives.
  • Assisted in managing budgets for community activities, ensuring efficient use of resources.
  • Monitored daily operations to ensure compliance with safety standards and community regulations.
  • Managed rent collection activities, making certain all payments were processed accurately and in accordance with company policies.
  • Processed and submitted invoices to corporate.
  • Achieved higher renewal rates by conducting proactive lease renewal outreach campaigns tailored to individual resident needs.
  • Increased resident satisfaction by addressing and resolving concerns promptly and professionally.
  • Conducted property checks and addressed violations with residents.
  • Coordinated community events to promote resident engagement and foster a sense of belonging among neighbors.
  • Maintained a high occupancy rate through effective marketing strategies and thorough follow-up with prospective tenants.

Education

Bachelor of Arts - Hospitality /Event Management

Florida International University, Miami, FL
09.2016 - 12.2019

Graduated with a 3.5 GPA, building expertise in event planning, operations, and customer experience while strengthening skills in marketing strategy, brand management, and digital promotions. Coursework and projects emphasized community engagement, strategic communication, and business development, providing a solid foundation for marketing and leadership roles.

Skills

CRM management

Conversion optimization

Paid advertising

Project management

KPI monitoring

Organizational skills

Attention to detail

Campaign management

Cross-channel marketing

Analyzing data

Competitive analysis

Campaign development

Timeline

Marketing Advisor - Weidner Apartment Homes
05.2024 - Current
Community Director - Weidner Apartment Homes
02.2022 - 05.2024
Assistant Community Director / MIT - Weidner Apartment Homes
05.2018 - 02.2022
Florida International University - Bachelor of Arts, Hospitality /Event Management
09.2016 - 12.2019

Work Preference

Work Type

Full Time

Location Preference

HybridRemoteOn-Site

Important To Me

Work-life balanceCareer advancementCompany Culture

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