Haileigh T. Duncan
New York,NY
Summary
Dynamic Senior Analyst in Marketing with a proven track record of optimizing systems to meet evolving business demands, enhance collaboration, and strengthen security measures. Expertise in balancing critical business and IT requirements against procedural constraints to develop strategic roadmaps that drive optimal functionality. Committed to leveraging analytical skills and innovative thinking to deliver impactful solutions that align with organizational goals. Passionate about fostering a culture of continuous improvement and operational excellence within teams.
Overview
3
3
years of professional experience
Work History
Senior Analyst, Marketing
CVS Health
07.2025 - Current
- Oversee Medicare member communications template through development and maintenance of intricate client-facing marketing document guaranteeing content accuracy and integration of client-specific logic and requirements for over 2 million people.
- Oversee account management for external benefits consulting partner facilitating relationship with CVS while synchronizing priorities and deliverables across multiple client initiatives.
- Administer multiple client relationships and workstreams, engaging daily with legal compliance vendors and leadership to mitigate issues and uphold project timelines.
- Designed Excel-based project timelines and monitoring processes to elevate organization and improve efficiency of proofing assignments and cross-functional workflows.
- Managed project information using Excel and Workfront, ensuring accurate assignment tracking. Provided training for new team members on essential materials processes and workflows. Promoted data-driven decision-making by leveraging internal project management tools. Streamlined onboarding procedures for new hires to foster familiarity with member operations.
- Engaged with cross-functional teams to enhance operational procedures and improve efficiency.
- Developed comprehensive reports for senior management to support business objectives and performance tracking.
- Evaluated complex data sets to uncover trends and guide strategic decisions.
Marketing Leadership Development Program II
CVS Health
07.2024 - 07.2025
- Led strategy and execution of personalized digital experiences on the digital pharmacy homepage to support acquisition, partnering with cross-functional teams to align experiences with business objectives.
- Supported digital content strategy for a large healthcare website, providing weekly updates and contributing to quarterly content calendars aligned with enterprise priorities.
- Partnered with Digital Experience teams to implement website optimizations, manage stakeholder feedback, and ensure digital content met legal and clinical requirements.
- Analyzed digital experience performance and KPIs with testing and personalization teams, translating results into insights, recommendations, and project roadmaps for stakeholders.
- Led creative feedback sessions and coordinated deliverables across cross-functional partners to ensure projects met briefs, priorities, and timelines.
Marketing Leadership Development Program I
CVS Health
06.2023 - 07.2024
- Managed marketing campaign execution across the healthcare insurance ecosystem, coordinating Legal, Compliance, regulatory review, internal intake processes, field communications, and other stakeholders.
- Executed QA/UAT for campaign launches in partnership with Proofreading, Email Production, and marketing technology platforms teams to ensure accurate, high-quality execution.
- Managed tracking and reporting for a $9M department-wide marketing budget, monitoring spend and providing monthly financial reporting to senior leadership.
- Monitored active campaigns and deliverability performance, escalating issues and synthesizing test-and-learn insights to inform future marketing initiatives.
Education
BS - Innovation, Society, & Technology
Syracuse University, School of Information Studies
Syracuse, NY05-2023
Skills
- Proficient in MS Excel and MS PowerPoint
- Website content optimization
- Client relationship management
- Client management
- Data analysis
- Business intelligence
- Financial forecasting
- IT strategy
- Analytical thinking
- Team collaboration and leadership
- Performance monitoring
Timeline
Senior Analyst, Marketing
CVS Health
07.2025 - Current
Marketing Leadership Development Program II
CVS Health
07.2024 - 07.2025
Marketing Leadership Development Program I
CVS Health
06.2023 - 07.2024
BS - Innovation, Society, & Technology
Syracuse University, School of Information Studies