Hailey Harlicker

• Organize event attendance to increase brand awareness and customer engagement.
• Strategize on product and brand advertising strategy.
• Execute frontlist and new launch marketing campaigns across various third-party advertising agencies.
• Develop and maintain product campaigns across various advertising channels: email, social media, podcast, events, paid influencers, third-party, and direct to church.
• Own Backlist advertising.
• Coordinate new release launch boxes.

• Manage content calendar and budget for podcast advertising.
• Execute all third-party contracts by submitting assets in a timely manner.
• Provide clear direction and project details for all creative design on Bibles.
• Copywrite and proofread as needed.

• Own and manage budget for:
  - Direct to Church Marketing
  - Events
  - Backlist Advertising
  - Gratis
  - Partnerships
• Submit budget estimates, progress reports, and cost tracking reports.
• Track and provide redemption for promotion codes per campaign.

• Monitor progress of projects, identify risks and issues, and propose solutions.
• Manage time effectively to ensure tasks are completed on schedule and deadlines are met.
• Create new processes to streamline workflow.

• Manage end-to-end coordination of promotional materials, from concept development to final execution. Lead the design process, confirm product selection, quantities, timelines, and oversee all logistics, including production and shipment. Promotional materials include, but are not limited to, journals, pens, stickers, apparel, and other branded items.
• Coordinate shipments for Bible reviewers and influencers.

• Perform in-depth research into topics to write clear and accurate copy
• Create web and digital media content to target specified audiences
• Author strategic content using appropriate tone and language to meet objectives
• Draft posts and comments to engage audiences on social media platforms
• Study industry best practices for SEO and content strategy
• Apply strong writing, editing and proofreading abilities to produce best possible content
• Launched multi-tier marketing plan for client: Social, Web, Email, and Postcard to achieve lead generation
• Craft professional website content and updated using Wix Web Development. Have designed, created, and developed two websites that have been launched
• Research industry trends and techniques to remain innovative and successful.
• Skilled in Copywriting.
• Utilize Intuit Quickbooks.
• Book Keeping Experience.
• Familiar with MailChimp & Constant Contact.

OMNI-CHANNEL MARKETING

• Plan & Execute Digital Marketing Campaigns across various channels
• Brainstorm and strategize plans for new product launches and specific retailer support
• Work closely with vendor/partners to execute digital marketing campaign
• Manage Shopper Marketing Platforms
• Manage integrated retailer website platforms
• Specific Featured Search Account Management for ABSCO, Kroger, Meijer, Sam's Club, Target, & Walmart
• Identify and execute Omni Channel Opportunities
• Create Monthly Performance Reports
• Create Monthly Budget Reports

EVENT MARKETING

• Coordinate vendors, timelines and budgets for events
• Manage all event logistics: attire, travel, lodging, transportation, food and beverage
• Organize venues, budgets, guest lists, catering and event timelines
• Train Marketing and Sales teams for events
• Experience working Trade Shows and Demo Events
• Initiate negotiations with vendors and subcontractors to maintain event budget
• Organize corporate luncheons, dinners, conferences and special events
• Attend and participate in industry events
• Recommend money-saving strategies for events

OTHER

• Facilitate purchasing for Branded Materials, Company Swag, and all Selling Materials
• Manage internal team websites
• Responsible for digital and physical coupon creation, execution, process, & budget
• Create agendas and communication materials for team meetings
• General Project Management
• Foster relationships with vendors
• Reputation for good attendance, hard work, and ability to stay on on track and meet deadlines