HAILEY MCCARTHY
Brea,CA
Summary
Livestream and creator-program operator with experience supporting high-visibility platform activations and cross-functional campaign delivery within the beauty and gaming ecosystem. Skilled in stakeholder coordination, multi-workstream launch management, and driving seamless execution across marketing, production, and creator partners. Comfortable operating in live, fast-moving environments with a focus on clarity, structure, and delivery.
Overview
3
3
years of professional experience
Work History
Gaming & Artistry Intern
e.l.f. Beauty
Los Angeles
09.2025 - Current
- Contributes to end-to-end branded livestream production, including concept development and real-time support.
- Creates live virtual product training sessions for talent ahead of shoppable streams.
- Supports flagship livestream events through on-site production coordination and live issue resolution.
- Identifies and secures external creator talent for high-profile guest participation without a paid budget.
- Develops detailed run-of-show documents and talent briefing decks for product integration.
- Plans and executes quarterly PR kits for creator partners aligned with product launches.
- Serves as a cross-functional liaison to ensure execution continuity across livestream initiatives.
- Organizes and maintains project documentation and folder health for the greater teams' easy accessibility and reference.
- Edits and publishes content across Instagram, TikTok, and YouTube to drive growth to Twitch programming.
Inside Sales Engineering and Marketing Intern
AIR TREATMENT CORPORATION
Brea, USA
05.2023 - 12.2025
- Developed and executed a multi-state marketing campaign leading to a 30% email engagement rate and generating 80+ qualified leads.
- Cold-called high-interest contacts, converting 25% into active sales leads.
- Built and managed an email marketing system via Brevo, personally curating a 2,000+ person contact list of school district HVAC professionals and superintendents that showed interest in the email campaign.
- Designed marketing materials such as custom graphics, flyers, product videos, and promotional items to support sales outreach efforts.
- Assisted in event marketing and execution at the Southern California Facilities Expo
Digital Commerce, Retailer.com Intern
e.l.f. Beauty
Los Angeles, California
06.2025 - 09.2025
- Audited 200+ product display pages for e.l.f. and Well People on Target.com, enhancing visual and copy assets to improve PEP scorecard performance.
- Managed updates for 1,000+ SKUs, ensuring regulatory accuracy and consistency across U.S. and international product display pages.
- Uploaded and syndicated product content via Syndigo to retail partners including Walgreens, Kroger, and Hannaford, maintaining brand integrity across platforms.
- Curated and published user-generated content on Target.com and Brand.com, enriching product pages with authentic consumer insights.
- Co-developed cross-functional ingredient update workflow, creating documentation and process maps to streamline team collaboration.
Education
Bachelor of Science - Business Administration
BABSON COLLEGE
Brea, CA05.2025
Skills
- Client & Stakeholder Communication
- Multi-Workstream Project Management
- Campaign & Launch Execution
- Creator & Influencer Program Management
- Live Production & Event Operations
- Campaign Reporting & Performance Analysis
- Process Improvement & Workflow Optimization
- Platform Expertise (Twitch, Roblox, Discord)
Leadership Experience
President, ORIGINS OF NECESSARY EQUALITY (ONE) | 01/01/22 - 12/31/24
- Directed 20-member executive board and delivered 40+ campus events, managing timelines, budgets, and cross-functional coordination
Marketing & Events, BABSON PLAYERS | 01/01/22 - 05/31/25
- Increased ticket sales by 200+ attendees YoY through multi-channel promotional strategy
- Drove viral social growth (1.1M views; 60K+ likes) and 25% engagement increase
Timeline
Gaming & Artistry Intern
e.l.f. Beauty
09.2025 - Current
Digital Commerce, Retailer.com Intern
e.l.f. Beauty
06.2025 - 09.2025
Inside Sales Engineering and Marketing Intern
AIR TREATMENT CORPORATION
05.2023 - 12.2025
Bachelor of Science - Business Administration
BABSON COLLEGE