Hailey Thompson
Dallas,TX
Summary
Marketing professional with proven ability to drive strategic initiatives, enhance brand presence, and optimize campaign performance. Skilled in digital marketing, market analysis, and cross-functional team leadership. Adaptable to changing needs and focused on collaborative success. Known for delivering measurable results and fostering growth.
Overview
12
12
years of professional experience
Work History
Director of Marketing
Rosy Wellness, Inc.
09.2019 - Current
- Led the entire DTC and HCP marketing strategy with hands-on execution across brand, product, digital, lifecycle, partnerships, and events that grew Rosy from an early-stage concept to a nationally recognized and award-winning women’s health brand.
- Acquired over 268,000 app users through full-funnel campaigns across social, paid media, partnerships, and lifecycle marketing.
- Built and managed Rosy’s Healthcare Professional Program from the ground up, growing a network of over 9,000 OB/GYNs (more than 15% of the U.S.). market). Oversaw the full pipeline from sign-ups, relationship-building, swag fulfillment, and conference outreach, ensuring operational excellence and strong cross-functional execution.
- I told Rosy's story through mission-aligned campaigns and nine or more successful product launches, driving user and revenue growth.
- Reduced cost per sign-up by over 50% from 2020 to 2025, even in the face of multichannel censorship, increasing acquisition efficiency across key channels.
- Grew Rosy’s organic social audience by over 31K; developed and implemented a platform strategy, including copywriting, scheduling, and asset sourcing for Instagram, TikTok, Facebook, LinkedIn, X, and Pinterest.
- Created and scaled influencer campaigns, loyalty initiatives, and lifecycle marketing programs to boost engagement, conversion, retention, and LTV.
- Launched the "State of Sex" research report, created a survey, recruited 1,000 participants, analyzed quantitative and qualitative data, wrote report copy, and led design collaboration to turn insights into a lead-gen asset.
- Worked directly with Nutrafol, Bonafide, Obé Fitness, and others to create and execute co-branded campaigns and user acquisition partnerships to drive mutual adoption and sales.
- Leveraged AI tools (ChatGPT, Claude) to optimize campaign performance, ideate content, and streamline strategy.
- Directly managed a team of interns and external partners across PR, paid media, SEO, influencer, lifecycle, and creative workstreams.
- Planned and executed all in-person brand activations, including national medical conferences, branded events, speaking engagements, and partnership dinners, showcasing multitasking ability, event management skills, and team collaboration from pre-event strategy to post-event conversion.
- Developed and executed integrated marketing strategies to enhance brand awareness and customer engagement.
- Led cross-functional teams to implement successful product launches and promotional campaigns.
Marketing Specialist
Berry Appleman & Leiden LLP
08.2018 - 09.2019
- Managed projects across departments to ensure brand consistency and timely delivery of marketing materials.
- Served as a liaison between internal stakeholders and external vendors throughout all phases of campaign execution.
- Created marketing and sales assets (slide decks, one-pagers, blog posts) to support lead generation and executive visibility.
- Maintained a centralized library of marketing collateral to streamline cross-functional communication and efficiency.
Marketing Coordinator
Quisitive
01.2014 - 08.2018
- Supported brand transition during re-brand from RBA to Quisitive, ensuring continuity across internal and external channels
- Executed integrated marketing campaigns including digital, print, email, and event-based channels
- Collaborated with sales on lead generation strategies, aligning messaging and content to support funnel conversion
- Designed and developed creative assets using Adobe Creative Suite and ensured delivery on tight timelines
- Led office philanthropy initiatives and strengthened community engagement through local programs
Education
Bachelor of Arts - Journalism, Advertising Emphasis
University of Oklahoma
Norman, OKMarketing Strategy (Product, Growth, Brand)
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Skills
- Networking
- Digital marketing
- Strategic planning
- Project planning
Timeline
Director of Marketing
Rosy Wellness, Inc.
09.2019 - Current
Marketing Specialist
Berry Appleman & Leiden LLP
08.2018 - 09.2019
Marketing Coordinator
Quisitive
01.2014 - 08.2018
Bachelor of Arts - Journalism, Advertising Emphasis
University of Oklahoma
Marketing Strategy (Product, Growth, Brand)
Reforge