Hailey Yocum
Media,PA
Summary
Communications professional with experience in social media strategy, content planning, audience engagement, and trend monitoring. Combines creativity with an analytical mindset to understand audience behavior, evaluate content performance, and support strategies that strengthen brand engagement and business goals. Collaborative, adaptable, and relationship-driven, with a passion for contributing to positive, high-performing teams.
Overview
6
6
years of professional experience
Work History
Bookseller & Kids’ Cluster Support
Barnes & Noble
Broomall, PA
01.2026 - Current
- Delivered exceptional customer service, assisting with inquiries and recommendations to enhance shopping experience.
- Organized promotional events, collaborating with marketing teams to drive foot traffic and sales growth.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
- Provided exceptional customer service through active listening, addressing concerns promptly and professionally.
Social Media & Community Engagement Intern
American Community Journals (ACJ)
Media, PA
01.2026 - Current
- Develop, produce, and schedule daily multimedia content for a local digital news network to expand community reach.
- Utilize design and video editing applications like Canva and CapCut to generate engaging visual assets.
- Write compelling, concise captions for news stories, community features, and promotional updates.
- Monitor audience engagement by actively responding to comments and messages to build strong digital community relationships.
- Track key performance metrics and analyze audience trends to continually optimize content strategy.
Social Media and Communication Specialist Intern
Delaware County Community College
Media, PA
08.2025 - 01.2026
- Assisted in planning, creating, and scheduling digital content to promote campus events, college initiatives, and student engagement.
- Collaborated with cross-functional campus teams to ensure unified messaging and consistent institutional branding.
Student Teacher
St. Francis of Assisi Catholic School
Springfield, PA
08.2022 - 08.2024
- Collaborated closely with the lead teacher to design and implement comprehensive lesson plans aligned with academic standards.
- Supported students with diverse learning needs by providing individualized attention and adapting instructional methods.
- Promoted a positive learning environment by establishing clear expectations, enforcing classroom rules, and fostering open communication.
- Partnered with faculty members to develop new educational strategies and coordinate school-wide events.
Preschool Teacher
Bookworms ELC
Philadelphia, PA
08.2020 - 06.2022
- Planned and executed weekly early-education lessons and activities focused on developing critical thinking, creativity, and foundational learning skills.
- Fostered a safe, supportive, and stimulating environment tailored to preschool-aged children.
- Collaborated with parents to provide updates on student progress and address individual learning needs.
Education
Associate of Arts - Communication Arts COMM studies (COMM)
Delaware County Community College
Media, PA08.2026
Skills
- Social media strategy & content planning
- Social media analytics & reporting
- Excellent written and verbal communication
- Attention to detail
- Digital marketing & advertising
- Collaboration and teamwork
- Social listening & trend monitoring
- Audience analysis & engagement
Timeline
Bookseller & Kids’ Cluster Support
Barnes & Noble
01.2026 - Current
Social Media & Community Engagement Intern
American Community Journals (ACJ)
01.2026 - Current
Social Media and Communication Specialist Intern
Delaware County Community College
08.2025 - 01.2026
Student Teacher
St. Francis of Assisi Catholic School
08.2022 - 08.2024
Preschool Teacher
Bookworms ELC
08.2020 - 06.2022
Associate of Arts - Communication Arts COMM studies (COMM)
Delaware County Community College