Senior Manager – Business Operations & Marketing
CTS MOBILITY
01.2022 - Current
- Led Marketing Department deploying successful campaigns and increasing social media activity, created new website content increasing name recognition, customer engagement, and leads quality
- Directly managed each employee resulting in a remarkable 80% increase in productivity
- Crafted and implemented partner specific marketing proposals and plans, tailoring strategy and activities to meet the partner needs while increasing CTS brand recognition and product sales for both parties
- Secured over $130 in Marketing Development Funds and managed the spending/allocation of the funds
- Helped to create company-wide budgets
- Expanded professional headcount through active recruitment, hiring and management from five to fifteen staff members
- Revamped onboarding program leading to a direct correlation in training practices and ultimate job performance, enforced usage of SharePoint for document control and maintenance
- Created new Customer Success program resulting in increased customer loyalty, satisfaction and feedback, increasing repeat business.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Implemented and developed operational standards, policies and procedures.
- Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
