Summary
Overview
Work History
Education
Skills
Languages
Hobbies and Interests
Activities and Honors
Timeline
Generic

HAIMO LIU

San Diego,United States

Summary

Experienced with analyzing market data to identify trends and opportunities. Utilizes data interpretation skills to inform strategic marketing decisions. Track record of leveraging market research to optimize campaign performance.

Overview

2
2
years of professional experience

Work History

Marketing Analyst Intern

Mings Consulting L.L.C
06.2023 - 09.2023
  • Responsible for managing the company's social media accounts, writing five viral posts (with over 2,000 likes) within a month, which attracted significant traffic to the company.
  • Gather real-time data to investigate local trends, customer preferences, and the competitive landscape for moving and cleaning services in order to write corresponding copy to attract wider attention.
  • Collaborated with the marketing team to design promotional materials, including flyers, brochures, and online advertisements.

Marketing Communications Manager

MC Werewolves California LLC
04.2023 - Current
  • Utilize platforms such as WeChat, Little Red Book, and TikTok to publish high-quality content, such as player experience shares, script recommendations, and promotional activities, to attract other potential local customers.
  • Participate in designing promotions suitable for groups (back-to-school promotions) and the system for membership cards or stored value cards.
  • Collaborated with other industries, such as local restaurants, delivery services, and official organizations at UCSD, to provide mutual promotion and attract more customers.

Marketing and Public Relations Intern

Beijing Heyuan Yinong Technology Co., Ltd
06.2023 - 09.2024
  • Develop and implement comprehensive publicity and promotion strategies to increase brand awareness through various channels such as social media and public events.
  • Manage the production of promotional materials (such as brochures, videos, and social media content) to ensure consistency with the company's information and brand.
  • The team increased the company's social media following by 15% within three months.

Marketing Analyst

Mings Consulting L.L.C
03.2025 - 06.2025
  • Created and managed social media content for a moving service company serving international students; one viral post reached 1M+ views, greatly increasing visibility
  • Produced client success stories and maintained real-time pricing sheets, helping streamline service communication and build trust
  • Identified and engaged potential customer leads through content marketing, supporting business growth in a niche market

Education

Undergraduate - Communication, Marketing, Dance

University of California, San Diego
12.2024

Skills

  • Customer Service
  • Ability to Work Under Pressure
  • Microsoft Office
  • Communication
  • Social Media Management
  • Creative Writing
  • Content Creation
  • Video Editing
  • Social Media Strategy

Languages

English: Full Professional
Chinese (Mandarin): Native/ Bilingual

Hobbies and Interests

Hiphop dancing, Dessert Making, self-media operation

Activities and Honors

Founded the official dance team "XFACTOR" at school, coordinating monthly performances for various organizations and dance covers to generate income and providing backup dancing for celebrity Sunkis.

Timeline

Marketing Analyst

Mings Consulting L.L.C
03.2025 - 06.2025

Marketing Analyst Intern

Mings Consulting L.L.C
06.2023 - 09.2023

Marketing and Public Relations Intern

Beijing Heyuan Yinong Technology Co., Ltd
06.2023 - 09.2024

Marketing Communications Manager

MC Werewolves California LLC
04.2023 - Current

Undergraduate - Communication, Marketing, Dance

University of California, San Diego

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