Haixing Wu
Lexington,SC
Summary
Hardworking and creative individuals with combining extensive experience in overseeing restaurant operations with a deep passion and experience for marketing and advertising strategies. Proficient in understanding customer behavior and preferences, and adept at crafting effective marketing campaigns that drive customer engagement and loyalty. Skilled in social media marketing, content creation, and data analysis, with a keen eye for identifying opportunities to enhance brand visibility and market presence.
Overview
7
7
years of professional experience
1
1
Certification
Work History
General Manager
Redbowl Asian Bistro
06.2016 - 06.2023
- Started with the company as a hostess and then worked my way up to server, bartender, kitchen manager, and then store manger.
- Developed creative marketing and ad plans each season and worked with company suppliers to create various digital and traditional promotions to achieve each season's marketing goals.
- Created content for all social media platforms to increase user interaction.
- Monitored the reviews, and bookings to ensure customer satisfaction.
- Identified and evaluated the current market trends, base on data creates new products to increase restaurant demand.
- Adjusted the business plan and the team structure since 2020, and the total sale went up 20% in the first year, and growth continued each year.
- Successfully grew catering business by building strong relationships with 500+ customers by promoting a positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service.
- Interview, hired ,and trained over 50 employees each year on additional job positions to maintain coverage of roles at all times.
Internship
Xena Foundation
05.2022 - 07.2022
- Collaborated with team members to help expand marketing channels.
- Developed a Google Ad campaign and flexibility used keywords to help bring more visibility and brand awareness to The Xena Foundation.
- Analyzed datas through ad campaign to uncover insights and identify key opportunities to help guide future strategic decisions.
Education
Bachelor of Arts - Advertising
University of South Carolina
12.2021
Associate of Arts: Associate - Art
Midland Technical College
07.2019
Skills
- Product Development
- Sales Expertise
- Market Analysis
- Google Ad Campaign
- Photoshop
- Social Media Digital Marketing
- Microsoft Office
- Adobe
- Social Media Expertise
- Event Planning
Certification
- Certified Google Ads certification
- Certified marketing foundation
Languages
English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Fujianese
Native or Bilingual
Timeline
Internship
Xena Foundation
05.2022 - 07.2022
General Manager
Redbowl Asian Bistro
06.2016 - 06.2023
Bachelor of Arts - Advertising
University of South Carolina
Associate of Arts: Associate - Art
Midland Technical College
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