Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies and Interests
Affiliations
Timeline

HAL Platzkere

Merion Station,PA

Summary

SENIOR COMMUNICATIONS EXECUTIVE – CORPORATE EVENTS, PUBLIC RELATIONS & MEDIA RELATIONS Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

39
39
years of professional experience

Work History

NORDSTROM
01.2011 - 01.2021
  • Self-motivated, with a strong sense of personal responsibility.
  • Skilled at working independently and collaboratively in a team environment.

Director of Marketing & Communications

CMG Capital Management Group, Inc.
01.2001 - 01.2010
  • Oversaw managing public relations and maintaining a positive image for $450 million-dollar financial services firm
  • Created a nationwide publicity campaign aimed at positioning the company's president as a thought leader in the industry
  • Also implemented web strategies to promote the firm's investment products, executed their first-ever e-marketing program, and organized various PR initiatives such as speaking opportunities, marketing brochures, and client opinion surveys.

Director Communications & Media Relations

GE Real Estate
01.2000 - 01.2001
  • Managed internal and external corporate communications, delivering results effectively, confidently and precisely
  • Consistently demonstrated exceptional skills in implementing centralized advertising strategies, resulting in a remarkable 143% increase in outreach
  • Additionally, organized large-scale events and conferences while meticulously managing finances, executing the events within an annual budget of $4.8 million.

Director of Corporate Communications & Media Relations

W.R. Grace & Co.
01.1999 - 01.2000
  • Designed and implemented a communication framework that utilized Six Sigma quality methodology for a globally renowned specialty chemical company, with operations spanning over 40 countries and an annual revenue of $1.2 billion
  • Managed a 10-person team and developed a comprehensive crisis communication strategy
  • Oversaw global events and secured significant media placements
  • Responsible for producing the company's "Vision & Values" program, aimed at highlighting W.R
  • Grace & Co.'s goals and values internally and externally.

Senior Vice President Corporate Communications

GMAC Commercial Mortgage
01.1996 - 01.1999
  • Led media relations and established the global communications department for what was then a new subsidiary of GM
  • Managed a 15-person team of 15 along with three PR and Advertising agencies, designed trade show exhibits, and organized global sales and marketing meetings, all within a $6 million budget
  • During my tenure, corporate revenue grew from $5 billion to $50 billion and operations expanded to over 40 locations
  • Helped to create 100 million positive impressions, boosted media coverage by 300%, and developed a brand-building communications strategy for GMAC's portfolio of 12 products
  • Repeatedly recognized as a top performer through inclusion in the company’s CEO Pinnacle Club Program.

President & Executive Producer

PR Connection
01.1982 - 01.1996
  • Specialize in providing innovative marketing and communication solutions
  • Offer unique approaches to public relations programs, media relations, special events, and strategic communication plans for major corporations, agencies, and their clients worldwide
  • Track record of success proven by the successful execution of multi-faceted PR campaigns for top-tier clients such as General Mills, Campbell Soup, Sony, McDonald's, Scott Paper, ARAMARK, United Airlines, The Sands Casino, U.S
  • Olympic Committee, New York Stock Exchange, and The Wharton School.

Education

BS Communications -

EMERSON COLLEGE, Boston, MA

Rockefeller Foundation Fellowship -

COLUMBIA UNIVERSITY, Graduate School of Journalism

Skills

  • Excellent Communication
  • Problem-Solving
  • Supervision and leadership
  • Analytical and Critical Thinking
  • Team building
  • Teamwork and Collaboration
  • Organization and Time Management
  • Microsoft Word
  • Multitasking Abilities
  • Remote Office Availability

Accomplishments

Rockefeller Foundation Fellowship Graduate Studies, Columbia University Graduate School of Journalism

Cleo Award-Winning CBS TV Broadcast News Producer

  • Supervised team of 10 staff members, and 5 outside PR and Advertising Agencies
  • Created nationwide publicity campaign positioning company's president as thought leader in the industry
  • Implemented centralized advertising strategies resulting in 143% increase in outreach
  • Oversaw global and national sales/marketing events all within a $6 million budget
  • Helped to increase company revenue from $5 billion to $50 billion, while expanding operations to over 40 locations worldwide.
  • Designed and implemented a communications framework utilizing Six Sigma methodology for a $1.2 billion Specialty Chemical Company

Hobbies and Interests

Avid gardener who enjoys working out, fine dining, fashion, movies and theater.

Affiliations

Public Relations Society of America

International Association of Business Communicators

Meeting Planners Association


Timeline

- NORDSTROM
01.2011 - 01.2021
Director of Marketing & Communications - CMG Capital Management Group, Inc.
01.2001 - 01.2010
Director Communications & Media Relations - GE Real Estate
01.2000 - 01.2001
Director of Corporate Communications & Media Relations - W.R. Grace & Co.
01.1999 - 01.2000
Senior Vice President Corporate Communications - GMAC Commercial Mortgage
01.1996 - 01.1999
President & Executive Producer - PR Connection
01.1982 - 01.1996
EMERSON COLLEGE - BS Communications,
COLUMBIA UNIVERSITY, Graduate School of Journalism - Rockefeller Foundation Fellowship,

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HAL Platzkere