Haleigh Brown

Social Media Director

Uncle Nearest Premium Whiskey

Atlanta, GA

03.2018 - 03.2021

Developed and implemented a comprehensive social media strategy to increase brand awareness and website traffic.
Conducted research on current trends in digital marketing industry to stay up-to-date with the latest technologies.
Assisted in developing creative ideas for campaigns that would help drive conversions through social media platforms.
Maintained an active presence on all major social media platforms including Twitter, YouTube, Pinterest, and Google+.
Suggested new tactics or techniques that could be used while running campaigns over different mediums.
Collaborated with design teams to create visually appealing graphics for posts across all social media channels.
Provided training sessions for team members on how to use different features of popular social networking sites like Twitter or Instagram effectively.
Developed strategies for increasing followers on various social networks such as Facebook, Instagram, LinkedIn.
Optimized website content for search engine optimization purposes.
Managed customer service issues related to the company's social media accounts in a professional manner.
Created, organized, and managed content calendars for various social media platforms.
Monitored online conversations and engagement on social media accounts by responding promptly to user comments and messages.
Collaborated with artists, photographers and production team members to put together high-quality content.
Facilitated remarkable improvements on different platforms by expanding follower numbers, growing click-through rates and increasing engagement.
Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
Used editing and graphic design tools to create content and visuals for social channels.
Collaborated with public figures, companies and press to boost and enhance brand on social media.
Managed social media crisis situations, responding promptly to mitigate negative impacts on brand reputation.
Created social media strategies to increase sales and brand awareness across multiple platforms.

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