Haleigh Hislop

• Coordinated marketing research to determine the demographics, location, and psychographics of previous offenders in the Virginia geographic area
• Developed strategies to reach, inform, and assist previous offenders in regaining their right to vote through media outreach, organized events, physical handouts, and collaboration with state offices
• Prepared long-term business plans for continued marketing efforts, including website redesign, content management on the website and social media platforms, and search engine marketing (SEM)

• Collaborated on an integrated marketing campaign to revitalize and solidify VOA’s brand image to appeal to the Millennial demographic
• Maximized VOA’s digital marketing through SEM and social media
• Proposed event marketing to engage audiences
• Developed 45 sec video spot for use in future advertising efforts

• Created and maintained 100+ social media and networking sites (Twitter, Facebook, MySpace, YouTube, LinkedIn, Yahoo! Answers, etc.) in order to promote the brand and acquire new customers
• Assisted with developing/editing copy and content for blogs, local landing Web sites, Web pages and social networking sites.
• Generated 3100+ status updates for Facebook and Twitter accounts of 100+ apartment complexes

• Edited seven documentaries designed to promote military training exercises and humanitarian projects for future funding
• Received two first place awards for developing innovative and unique documentaries during a timed contest
• Produced three news stories for Navy humanitarian mission Pacific Partnership that aired on the American Forces Network
• Improved communication and networking skills by coordinating, conducting, and filming 50+ interviews with fellow service-members and civilian contractors
• Developed the unit’s instruction manual for how to properly label and transmit archived footage
• Filmed and documented 150+ hours of both “uncontrolled action” video footage for archival records and production footage for spots and training videos