Summary
Overview
Work History
Education
Skills
Timeline
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HALEY BRODERICK

Astoria,NY

Summary

Advertising professional with a dynamic background in client engagement, strategic media planning, and event execution. Confident in my ability to drive business growth through targeted outreach, tailored proposals, and team efforts. Skilled in managing complex data and optimizing campaign performance. Experienced in leading cross-functional initiatives that enhance brand presence and client satisfaction. Known for exceptional interpersonal skills which have been instrumental in building and maintaining positive relationships with both clients and colleagues.

Overview

7
7
years of professional experience

Work History

Account Executive

Firefly
01.2025 - 05.2025
  • Researched and prospected new business across multiple local markets
  • Led outreach to experiential agencies, resulting in multiple meetings and sales presentations
  • Developed and pitched customized proposals to clients based on their current campaign needs
  • Collaborated with media planners, operations, and creative teams to ensure an overall smooth sales process
  • Utilized Salesforce to manage accounts and analyze sales performance
  • Attended events, bringing in several warm leads

Associate, Investment (Out of Home Division)

Orion (IPG Media Brands)
04.2023 - 01.2025
  • Directly supported and reported to Vice President of Out Of Home (OOH)
  • Managed the updating and consistent keep of: bank trackers, monthly reports, aging billings, billing reconciliation, planning budgets, etc. on a weekly basis
  • Pulled and kept report of weekly internal agency billing reports; from these built monthly reports reflecting YTD billing. These reports would support how the spend with said agencies would most accurately align with what's in YTD trackers to pitch future partnerships with our most intelligent foot forward.
  • Managed primary billing data in tracking billing reconciliation, invoice clearance, and potentially any missed coding spend that could run through partnerships; this could require frequent follow up and management of external and internal teams.
  • Coordinated, lead and notated monthly partner meetings to discuss upcoming planning opportunities, questions and concerns. Similarly, coordinated and signed contracts from partners while ensuring alignment on payment details.

Assistant Account Executive

Outdoor Media Group (Omnicom)
11.2021 - 03.2023
  • Supported media planning team on key client accounts including: Barclays Credit Card (airline partnerships), Boston Beer Company, Nissan, McDonalds Co-Op, Kaiser Permanente and Mercedes
  • Developed and assisted with proposals that presented OOH placement recommendations from media vendors for clients in planning stages of campaigns
  • Managed the creative submission and proofing process for booked media
  • Compiled and reviewed proof-of-performance (POP) presentations from vendors for clients
  • Built, reviewed, and submit contracts, competitive reports, and audits between vendors and clients
  • Scheduled calls and meetings with vendors and clients on a consistent basis
  • Maintained vendor contact lists
  • Networked with vendors to build and maintain relationships

Event Production Assistant

Dera Lee Productions
09.2018 - 06.2019
  • Supported owner of firm directly in office and on event days
  • Assisted in many areas of the business including event design, budget development, run of show, set-up and take-down, logistics day of, vendor liaison and day to day comms between client and vendors
  • Managed social media postings and developed content calendars per season
  • Worked with top tier name brands including: Bliss Spa, Secret Deodorant, Brooks Running, Adidas, Neutrogena, Lufthansa Airlines, Lime Crime and CEW Awards

Education

B.F.A - Public Relations

LIU Post
Long Island, NY
12-2017

Skills

  • Microsoft Office
  • Team collaboration
  • Event networking
  • Client relationship management
  • Salesforce
  • Google Suite
  • Apollo

Timeline

Account Executive

Firefly
01.2025 - 05.2025

Associate, Investment (Out of Home Division)

Orion (IPG Media Brands)
04.2023 - 01.2025

Assistant Account Executive

Outdoor Media Group (Omnicom)
11.2021 - 03.2023

Event Production Assistant

Dera Lee Productions
09.2018 - 06.2019

B.F.A - Public Relations

LIU Post

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