Dynamic integrated marketing, communications and brand strategy leader with 12+ years experience developing innovative campaigns and activations that disrupt categories, drive brand affinity, and capture consumer attention. Passionate mentor and leader with 10+ years of experience guiding and growing high-performing teams across brand activation, product marketing, public relations, events, and social media. Serves as a trusted partner to the CMO and executive team to drive high-level decisions and ensure market leadership. Proven ability to lead cross-functional teams and shape go-to-market strategies for product launches and seasonal campaigns. Expert in category design and market disruption, successfully repositioning brands to own new narratives and redefine consumer perception. Passionate about mentoring and developing top talent while executing strategic initiatives that drive revenue, awareness, and brand loyalty.
Hi, I’m
Haley Cemper
Integrated Marketing & Brand Strategy Leader
Encinitas,CA
Summary
Overview
12
years of professional experience
Work History
YNAB
Brand, Partnerships & PR Lead
09.2023 - Current
Job overview
- Lead and develop a multi-disciplinary brand team, including experiential, PR, media, sales, channel marketing, and partnerships, ensuring seamless collaboration across departments to bring awareness, acquisition, and retention strategies to life.
- Foster product marketing innovation including feature launches and seasonal campaigns that steer YNAB's long-term vision, evolution, and shape a narrative that defines YNAB as a leader in its own, unique brand category.
- Maintain industry-leading LTV by implementing a Customer Delight program that nurtures YNAB’s highly engaged and passionate community, reinforcing its loyal “cult following.”
- Created a team-wide marketing strategy centered on the principle: “Marketing only we can do.” This approach highlights YNAB’s unique differentiators in the marketplace, leveraging content, community, and brand voice to drive growth and foster deeper connections. This distinct strategy stands in contrast to the tactics used by competitors.
- Serve as a strategic partner to the CMO, product leaders, and executives to influence high-level decisions on brand strategy and category differentiation, for both long term strategy and immediate market activation.
- Drive category design initiatives, repositioning YNAB on its 20th anniveraray from a budgeting tool to a Spendfulness brand that disrupts the fintech space and constructs an entirely new way for consumers to think about their money and life.
- Leverage consumer data, audience insights, and surveys to define customer personas and shape brand strategy, storytelling, and evolution. Package and present these insights to brand and product teams to inform creative development, strategic direction, and communication strategies.
- Orchestrate integrated marketing campaigns, aligning efforts across PR, influencer, channel marketing, experiential, and paid media to maximize impact, and resulted in achieving the company's 2024 growth target of over 1 million sign ups.
- Mentor and counsel a team of brand marketing experts to align individual growth with departmental and company-wide objectives, and produce authentic content and experiences that drive loyalty and brand evangelism.
- Launched and led sales, partnership, and channel marketing department to reach new consumers and grow customer base through creative partnerships and third-party channels.
YNAB
Public Relations Manager
06.2020 - 09.2023
Job overview
- Owned and evolved communications strategy to drive consistent media coverage in top-tier outlets such as The Wall Street Journal, Real Simple, and Wired, and The TODAY Show increasing brand visibility and credibility
- Executed integrated campaigns to support product and feature launches, ensuring seamless messaging across all touchpoints.
- Led go-to-market strategies from brief to creative concept to asset delivery, including annual campaigns, ongoing initiatives, and opportunistic activations that leveraged news, trends, and current events.
- Developed an influencer and podcast marketing strategy, achieving over 1 million impressions per month, managed media budget, and leveraged spend to negotiate founder interviews on top tier podcasts.
Fast Forward Events & PR
Senior Account Supervisor
03.2019 - 06.2020
Job overview
- Directed brand communication team and PR strategy for clients in hospitality, travel, and fitness verticals, with efforts resulting in 100% client retention in 2018 and 2019.
- Managed cross-functional teams to execute large-scale national marketing campaigns, including celebrity partnerships and experiential activations for San Diego Bay Wine + Food Festival and Cooking Light and Health Magazine's Fit Foodie Run.
- Defined and implemented content standards for the agency's portfolio of luxury food and wine festivals, ensuring consistency, quality, and relevance across all customer touchpoints.
Fast Forward Events & PR
Public Relations Manager
03.2017 - 03.2019
Job overview
- Led PR, marketing, social media, and advertising strategies for 50+ annual campaigns and events.
- Cultivated strong media relationships, securing top-tier placements in The New York Times, InStyle, Well+Good, Travel + Leisure, Condé Nast Traveler, USA Today, Coastal Living, and more.
- Managed a $70,000+ marketing budget for the San Diego Bay Wine + Food Festival, overseeing PR, social media, content creation, advertising, and marketing strategies, resulting in 10,000+ annual ticket sales.
- Refined content strategy, editorial voice, and brand identity for SommCon, earning features in SommJournal, Tasting Panel, HBO’s VICE, Wine Enthusiast, and other industry publications.
Fast Forward Events & PR
Account Executive
03.2016 - 03.2017
Job overview
- Managed client relationships and led account teams in executing marketing, PR, and social media strategies.
- Developed an event series to showcase the renovated Irvine Marriott, generating 40+ million media impressions and generating event bookings for the hotel.
- Established a strategic partnership for Coronado Island Marriott Resort & Spa with Elemis Beauty, Coola Sunscreen, and Chuao Chocolatier, resulting in a 100%+ increase in email list growth.
Fast Forward Events & PR
Senior Account Coordinator
03.2015 - 03.2016
Job overview
- Managed media relations for a diverse portfolio of luxury and lifestyle clients.
- Coordinated a media familiarization trip for the City of Pismo Beach, securing local, national, and regional coverage, including a feature in Sunset Magazine.
- Led the strategic launch campaign for Coronado Island Marriott’s Beauty and Wellness Center, executing a grand opening event, media fam, and community outreach, resulting in 200+ million media impressions.
Fast Forward Events & PR
Account Coordinator
03.2014 - 03.2015
Job overview
- Developed and launched an Influencer Ambassador Program for the Cooking Light & Health Fit Foodie 5K, generating 5+ billion media impressions.
- Executed a high-impact launch campaign for a new luxury San Diego spa, securing 50+ media placements,including a cover story in American Spa Magazine and recognition as Best New Spa by San Diego Magazine.
H2 Public Relations
Public Relations Intern
07.2013 - 10.2014
Job overview
J Public Relations
Publicity Intern
10.2013 - 03.2014
Job overview
Parallel 6
Social Media Specialist
07.2013 - 03.2014
Job overview
Make a Wish Foundation
Marketing & Events Intern
01.2013 - 07.2013
Job overview
Education
San Diego State UniversitySan Diego, CA
Bachelor of Arts from Journalism and Media Studies
05-2013
University Overview
Skills
Brand Strategy & Positioning
Awards And Volunteer Work
Awards And Volunteer Work
- Panhellenic Woman of the Year - San Diego State University
- Panhellenic President - San Diego State University
- Kappa Delta Beta Rho Alumni Advisor - Mentorship & Leadership
Timeline
Brand, Partnerships & PR Lead
YNAB
09.2023 - Current
Public Relations Manager
YNAB
06.2020 - 09.2023
Senior Account Supervisor
Fast Forward Events & PR
03.2019 - 06.2020
Public Relations Manager
Fast Forward Events & PR
03.2017 - 03.2019
Account Executive
Fast Forward Events & PR
03.2016 - 03.2017
Senior Account Coordinator
Fast Forward Events & PR
03.2015 - 03.2016
Account Coordinator
Fast Forward Events & PR
03.2014 - 03.2015
Publicity Intern
J Public Relations
10.2013 - 03.2014
Public Relations Intern
H2 Public Relations
07.2013 - 10.2014
Social Media Specialist
Parallel 6
07.2013 - 03.2014
Marketing & Events Intern
Make a Wish Foundation
01.2013 - 07.2013
San Diego State University
Bachelor of Arts from Journalism and Media Studies
1 2013
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