HALEY DELUCA
Watertown,MA
Summary
Motivated & highly creative professional in the influencer marketing space. Demonstrated success in fast-paced, client-centric environments, & frequently commended by supervisors for superb multi-tasking and communication skills.
Overview
5
5
years of professional experience
Work History
Senior Program Manager
Mavrck + Later
02.2021 - Current
- Manage and execute strategy and campaigns for 15-20 customers, including Fortune 500 and Mid-Market Brands.
- Design influencer strategies for the brand, provide guidance, execute, and report on influencer campaigns, optimizing campaigns for performance by analyzing the health of the influencer-facing experience on a regular basis
- Manage contractual deliverables with high caliber service delivery, maintaining customer budgets
- Communicate regularly with brands and influencers, providing the necessary services to successfully meet the customer’s KPIs, including updates on performance and delivery data-driven insights
- Lead regular customer calls to provide updates on performance and delivering data-driven insights
- Apply deep understanding of Mavrck’s platform and influencer marketing best practices to provide strategic recommendations in order to drive and improve customer success
- Act as the voice of the customer and the voice of the influencer for internal product feedback
- Delegate tasks to colleagues & junior team members focusing on the collective team results focusing on the best results for the customer, regularly provide feedback on deliverables received
- Mentor junior team members through exemplifying best practices & proactively talking through learning opportunities in regards to client results
Social Media, Community Lead
EF Ultimate Break
02.2021 - Current
- Led content marketing strategy for travel company during COVID-19 shutdown: included developing content calendars, sourcing content, copywriting, and reporting
- Created and distributed all content for social media channels (Instagram, Facebook, Twitter, TikTok
- LinkedIn), as well as managing all inboxes
- Singlehandedly managed influencer marketing program: research and recruitment, contract negotiation, tracking and reporting campaign performance
- Scaled influencer marketing campaign from 3-4 partnerships/year to 27 in MY2020
- Launched Brand Ambassador program, including managing ambassador selection process and developing marketing materials/guidebook for ambassadors
- Community management of Brand Ambassador program, including creation of content emails, social content calendars, and handoff of creative assets
- Wrote, edited, and published posts to EF Ultimate Break’s blog
Publicist
DKC/O&M Co
02.2019 - 02.2021
- While enrolled in full-time Masters program, crafted and executed publicity campaigns for Andrew
- Lloyd Webber, School of Rock, MCC Theater, and The Actors Fund (among others)
- Promoted from intern to publicist after two months
- Streamlined event planning and invitation process for bicoastal clients
- Pitched print, online, video, and photo features for clients and coordinated execution with outlets
- Produced, edited, and distributed press materials including releases, Playbills, and press invitations
- Primary point of contact for house and press ticket requests for both long-running and new productions
- Coordinated and facilitated interviews, photo shoots, awards shows, fundraising galas, promotional partnerships, and other events, including the 2018 Drama Desk, Drama League, and Tony Awards.
Education
Master of Arts - Arts Administration
Columbia University in the City of New York
New York, NY2018
Bachelor of Arts - Classics
Davidson College
Davidson, NC2015
Skills
- Microsoft Office, Influencer Marketing Software, Excel, Google Sheets, WordPress, Finale
- Social media, influencer marketing, content generation, public relations, social media reporting
Timeline
Senior Program Manager
Mavrck + Later
02.2021 - Current
Social Media, Community Lead
EF Ultimate Break
02.2021 - Current
Publicist
DKC/O&M Co
02.2019 - 02.2021
Master of Arts - Arts Administration
Columbia University in the City of New York
Bachelor of Arts - Classics
Davidson College
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