HALEY FIEBACH
Senior Director, Brand Marketing
Summary
Experienced brand marketing leader with over 15 years of expertise in lifestyle and consumer brands. Specializes in integrated campaigns, strategic partnerships, and cross-channel storytelling. Demonstrated success in leading high-impact launches, managing top-tier media and PR efforts, and cultivating strong teams. Passionate about crafting culturally relevant, community-driven brand moments that foster awareness and drive growth.
Overview
17
17
years of professional experience
7
7
years of post-secondary education
Work History
Senior Director, Brand Activations
La Colombe Coffee Roasters
09.2024 - Current
- Lead integrated marketing initiatives, overseeing campaign strategy, content development, and retail execution to deliver brand consistency across all consumer touchpoints
- Manage social media, influencer, PR, and media relations to drive community engagement, brand sentiment, and cultural relevance
- Own the seasonal and annual marketing calendars, ensuring cross-functional alignment and timely execution of high-priority product launches and partnerships
- Build and mentor a high-performing team while overseeing external agency partners to ensure top-tier creative and media output aligned to KPIs
- Collaborate across Product, Creative, and Communications to deliver insight-driven, 360 go-to-market campaigns
- Design and implement measurement frameworks to track awareness, brand equity, and marketing performance across all channels
Director, Brand Marketing, PR & Media
Free People (URBN Inc.)
07.2023 - 09.2024
- Directed full media strategy across print, digital, and out-of-home to support brand growth and FP Movement expansion
- Led strategic media partnerships to amplify campaign messaging across paid and earned channels
- Partnered cross-functionally to deliver cohesive brand campaigns across Direct and Retail businesses
- Managed U.S. and global affiliate marketing programs to drive customer acquisition and conversion
- Oversaw three domestic and international PR agencies to drive press coverage, celebrity placement, and influencer engagement
Global Associate Director, Brand Marketing & Communications
Free People (URBN Inc.)
11.2017 - 07.2023
- Directed global brand strategy and 360 campaign development across DTC and Retail divisions
- Partnered closely with Creative and Art teams to concept and execute integrated campaigns from ideation to launch
- Owned media partnership strategy across all major channels including digital, print, and OOH
- Managed external PR partners globally to secure consistent press and influencer visibility
- Produced high-impact press events and international influencer activations to elevate brand storytelling
- Developed strategic brand collaborations that spanned content, social, retail, and experiential marketing
Brand Marketing Manager
Free People (URBN Inc.)
11.2014 - 11.2017
- Managed quarterly and monthly brand marketing calendars across all business units
- Led team of four and served as key project lead for major cross-functional campaigns
- Supported global brand expansion through UK showroom launch, events, and localized PR efforts
- Owned promotional planning and execution across eComm, retail, and wholesale channels
Marketing Project Manager
Free People (URBN Inc.)
11.2012 - 11.2014
- Executed omni-channel campaign rollouts and retail event planning
- Supported international asset creation and global marketing coordination
- Managed marketing budgets and provided regular status reporting
Client Relationship Manager
Martini Media
07.2010 - 08.2011
- Developed and managed relationships with key luxury brand advertisers
- Supported executive leadership during C-Round funding phase
- Served as EA to CEO, COO, and CRO
Project Manager
StyleCaster
08.2009 - 06.2010
- Oversaw marketing and eCommerce projects for luxury clients
- Built and managed internship program and onboarding processes
- Executive assistant to CEO, CMO, and CFO
Account Executive Assistant
Paul Wilmot Communications
12.2008 - 08.2009
- Managed editorial sample placements and tracked media coverage
- Created client reporting across fashion and beauty publications
Education
Bachelor of Arts - Psychology
The George Washington University
Washington, DC 05.2001 - 01.2008
Skills
Collaborative leadership
Team management
Organizational development
Stakeholder relations
Timeline
Senior Director, Brand Activations
La Colombe Coffee Roasters
09.2024 - Current
Director, Brand Marketing, PR & Media
Free People (URBN Inc.)
07.2023 - 09.2024
Global Associate Director, Brand Marketing & Communications
Free People (URBN Inc.)
11.2017 - 07.2023
Brand Marketing Manager
Free People (URBN Inc.)
11.2014 - 11.2017
Marketing Project Manager
Free People (URBN Inc.)
11.2012 - 11.2014
Client Relationship Manager
Martini Media
07.2010 - 08.2011
Project Manager
StyleCaster
08.2009 - 06.2010
Account Executive Assistant
Paul Wilmot Communications
12.2008 - 08.2009
Bachelor of Arts - Psychology
The George Washington University
05.2001 - 01.2008
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